Return to RICHMONDAUCTIONS.COM
Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
Read More
Download our free app!
Place bids and manage your account from anywhere.
Bennet Clock Face Gas Pump Restored Richfield Ethyl
Bennet Clock Face Gas Pump Restored Richfield Ethyl
109
Bennet Clock Face Gas Pump Restored Richfield Ethyl
Sold
$6,500
Bennett Model #76 Computing Gas Pump Restored Shell Gasoline
Bennett Model #76 Computing Gas Pump Restored Shell Gasoline
110
Bennett Model #76 Computing Gas Pump Restored Shell Gasoline
Sold
$4,800
Wayne Model 511 Blend-O-Matic Sunoco Gas Pump Restored
Wayne Model 511 Blend-O-Matic Sunoco Gas Pump Restored
111
Wayne Model 511 Blend-O-Matic Sunoco Gas Pump Restored
Sold
$4,200
Exceptional Buick Lubricare 7' Die Cut Single Sided Porcelain Neon Sign
Exceptional Buick Lubricare 7' Die Cut Single Sided Porcelain Neon Sign
112
Exceptional Buick Lubricare 7' Die Cut Single Sided Porcelain Neon Sign
Sold
$12,000
American Gasoline 6' Double Sided Porcelain Service Station ID Sign
American Gasoline 6' Double Sided Porcelain Service Station ID Sign
113
American Gasoline 6' Double Sided Porcelain Service Station ID Sign
Sold
$4,800
Studebaker Authorized Service 42" Double Sided Porcelain Sign
Studebaker Authorized Service 42" Double Sided Porcelain Sign
114
Studebaker Authorized Service 42" Double Sided Porcelain Sign
Sold
$4,200
Lion Gasoline 6' Double Sided Porcelain ID Sign w/ Leaping Lion
Lion Gasoline 6' Double Sided Porcelain ID Sign w/ Leaping Lion
115
Lion Gasoline 6' Double Sided Porcelain ID Sign w/ Leaping Lion
Sold
$6,500
Southern Nitrogen Tarheel "Dixie" Wilson Fertilizer Co. Single Sided Tin Sign w/ Rabbit
Southern Nitrogen Tarheel "Dixie" Wilson Fertilizer Co. Single Sided Tin Sign w/ Rabbit
116
Southern Nitrogen Tarheel "Dixie" Wilson Fertilizer Co. Single Sided Tin Sign w/ Rabbit
Sold
$1,700
Early Standard Oil Company of Indiana 12' DS Smaltz Painted Wooden Sign
Early Standard Oil Company of Indiana 12' DS Smaltz Painted Wooden Sign
117
Early Standard Oil Company of Indiana 12' DS Smaltz Painted Wooden Sign
Sold
$1,300
Stanocola Standard Oil Co of Louisiana 30" Single Sided Porcelain Sign w/ Logo
Stanocola Standard Oil Co of Louisiana 30" Single Sided Porcelain Sign w/ Logo
118
Stanocola Standard Oil Co of Louisiana 30" Single Sided Porcelain Sign w/ Logo
Sold
$6,500
1937 Sterling Motor Oil Single Sided Tin Logo Sign w/ Wooden Frame
1937 Sterling Motor Oil Single Sided Tin Logo Sign w/ Wooden Frame
119
1937 Sterling Motor Oil Single Sided Tin Logo Sign w/ Wooden Frame
Sold
$6,000
Sterling Quality Gasoline 5' Double Sided Porcelain Sign w/ Factory Ring "Minor"
Sterling Quality Gasoline 5' Double Sided Porcelain Sign w/ Factory Ring "Minor"
120
Sterling Quality Gasoline 5' Double Sided Porcelain Sign w/ Factory Ring "Minor"
Sold
$4,800
Amoco Gasoline 8' Double Sided Porcelain ID Sign w/ Frame
Amoco Gasoline 8' Double Sided Porcelain ID Sign w/ Frame
121
Amoco Gasoline 8' Double Sided Porcelain ID Sign w/ Frame
Sold
$4,600
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
122
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
Sold
$3,000
1937 Cities Service Acme Tires Emb. Single Sided Tin Sign w/ Logo
1937 Cities Service Acme Tires Emb. Single Sided Tin Sign w/ Logo
123
1937 Cities Service Acme Tires Emb. Single Sided Tin Sign w/ Logo
Sold
$3,000
Cities Service Gasoline 6' Double Sided Porcelain Clover Shaped ID Sign
Cities Service Gasoline 6' Double Sided Porcelain Clover Shaped ID Sign
124
Cities Service Gasoline 6' Double Sided Porcelain Clover Shaped ID Sign
Sold
$2,400
Cities Service Gasoline Ahead Die Cut Single Sided Tin Sign w/ Logo
Cities Service Gasoline Ahead Die Cut Single Sided Tin Sign w/ Logo
125
Cities Service Gasoline Ahead Die Cut Single Sided Tin Sign w/ Logo
Sold
$4,800
Drink Coca-Cola in Bottles 30" Double Sided Porcelain Sign
Drink Coca-Cola in Bottles 30" Double Sided Porcelain Sign
126
Drink Coca-Cola in Bottles 30" Double Sided Porcelain Sign
Sold
$900
NOS Things Go Better with Coke Single Sided Tin Sign w/ Cup & Box
NOS Things Go Better with Coke Single Sided Tin Sign w/ Cup & Box
127
NOS Things Go Better with Coke Single Sided Tin Sign w/ Cup & Box
Sold
$2,800
NOS Colonial Anthracite Coal Single Sided Porcelain Sign w/ Minutemen
NOS Colonial Anthracite Coal Single Sided Porcelain Sign w/ Minutemen
128
NOS Colonial Anthracite Coal Single Sided Porcelain Sign w/ Minutemen
Sold
$2,600
Conoco Gasoline 7' Die Cut Double Sided Porcelain ID Sign
Conoco Gasoline 7' Die Cut Double Sided Porcelain ID Sign
129
Conoco Gasoline 7' Die Cut Double Sided Porcelain ID Sign
Sold
$2,000
Thorobred Tires by Dayton Vertical 6' Single Sided Tin Sign w/ Horse Logo
Thorobred Tires by Dayton Vertical 6' Single Sided Tin Sign w/ Horse Logo
130
Thorobred Tires by Dayton Vertical 6' Single Sided Tin Sign w/ Horse Logo
Sold
$2,200
Use Atlantic Motor Oil "Don't Be Afraid of the Big Bad Wolf" Graphic Cloth Banner
Use Atlantic Motor Oil "Don't Be Afraid of the Big Bad Wolf" Graphic Cloth Banner
131
Use Atlantic Motor Oil "Don't Be Afraid of the Big Bad Wolf" Graphic Cloth Banner
Sold
$1,800
Ask Here for Gargoyle Mobiloil Double Sided Porcelain Curb Sign
Ask Here for Gargoyle Mobiloil Double Sided Porcelain Curb Sign
132
Ask Here for Gargoyle Mobiloil Double Sided Porcelain Curb Sign
Sold
$1,500
Restored Neptune Outboard Motor Display
Restored Neptune Outboard Motor Display
133
Restored Neptune Outboard Motor Display
Sold
$2,200
Auto-Lite Authorized Electric Service Motometer Owen Dyneto Double Sided Tin Flange Sign
Auto-Lite Authorized Electric Service Motometer Owen Dyneto Double Sided Tin Flange Sign
134
Auto-Lite Authorized Electric Service Motometer Owen Dyneto Double Sided Tin Flange Sign
Sold
$5,500
NOS Conkey's First Aid Products Poultry Service Station Double Sided Tin Flange Sign
NOS Conkey's First Aid Products Poultry Service Station Double Sided Tin Flange Sign
135
NOS Conkey's First Aid Products Poultry Service Station Double Sided Tin Flange Sign
Sold
$4,000
Davis Gulf Stream Marine Paints Double Sided Tin Flange Sign w/ Boats
Davis Gulf Stream Marine Paints Double Sided Tin Flange Sign w/ Boats
136
Davis Gulf Stream Marine Paints Double Sided Tin Flange Sign w/ Boats
Sold
$1,000
Early Fits U Optical Shop Die Cut Double Sided Tin Flange Sign
Early Fits U Optical Shop Die Cut Double Sided Tin Flange Sign
137
Early Fits U Optical Shop Die Cut Double Sided Tin Flange Sign
Sold
$4,000
Superb Drink Pepsi Cola Die Cut Double Sided Tin Flange Sign w/ Bottlecap
Superb Drink Pepsi Cola Die Cut Double Sided Tin Flange Sign w/ Bottlecap
138
Superb Drink Pepsi Cola Die Cut Double Sided Tin Flange Sign w/ Bottlecap
Sold
$3,400
Piedmont Cigarettes Velvet Smoking Tobacco Double Sided Tin Flange Sign
Piedmont Cigarettes Velvet Smoking Tobacco Double Sided Tin Flange Sign
139
Piedmont Cigarettes Velvet Smoking Tobacco Double Sided Tin Flange Sign
Sold
$9,000
Shell Kerosene Die Cut Double Sided Tin Flange Sign
Shell Kerosene Die Cut Double Sided Tin Flange Sign
140
Shell Kerosene Die Cut Double Sided Tin Flange Sign
Sold
$1,700
Shell Gasoline Die Cut Double Sided Tin Flange Sign
Shell Gasoline Die Cut Double Sided Tin Flange Sign
141
Shell Gasoline Die Cut Double Sided Tin Flange Sign
Sold
$3,200
Drink Coca-Cola in Bottles Art Deco Neon Sign
Drink Coca-Cola in Bottles Art Deco Neon Sign
142
Drink Coca-Cola in Bottles Art Deco Neon Sign
Sold
$3,400
Fantastic NOS Michelob Draught Beer Neon Advertising Sign w/ Factory Wooden Crate
Fantastic NOS Michelob Draught Beer Neon Advertising Sign w/ Factory Wooden Crate
143
Fantastic NOS Michelob Draught Beer Neon Advertising Sign w/ Factory Wooden Crate
Sold
$1,500
Polarine Use Correct Grade Service Station Rack Display
Polarine Use Correct Grade Service Station Rack Display
144
Polarine Use Correct Grade Service Station Rack Display
Sold
$425
Per Page:
/ 17