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Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Scarce DX Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Scarce DX Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
145
Scarce DX Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$1,300
Exceptional Fleet Wing Flite X Gasoline Single Sided Porcelain Pump Plate Sign
Exceptional Fleet Wing Flite X Gasoline Single Sided Porcelain Pump Plate Sign
146
Exceptional Fleet Wing Flite X Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$4,000
Fantastic Flying A Gasoline 10" Single Sided Porcelain Pump Plate Sign w/ Logo
Fantastic Flying A Gasoline 10" Single Sided Porcelain Pump Plate Sign w/ Logo
147
Fantastic Flying A Gasoline 10" Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$2,000
Nice Flying A Single Sided Porcelain Sign w/ Logo
Nice Flying A Single Sided Porcelain Sign w/ Logo
148
Nice Flying A Single Sided Porcelain Sign w/ Logo
Sold
$3,600
Use Gloco Hi'R Octane Gasoline Single Sided Porcelain Pump Plate Sign
Use Gloco Hi'R Octane Gasoline Single Sided Porcelain Pump Plate Sign
149
Use Gloco Hi'R Octane Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,700
Pride of Oregon Regular Gasoline Single Sided Porcelain Pump Plate Sign
Pride of Oregon Regular Gasoline Single Sided Porcelain Pump Plate Sign
150
Pride of Oregon Regular Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$2,000
Yogi Bear Jellystone Park Camp Resort 8' Single Sided Tin Sign
Yogi Bear Jellystone Park Camp Resort 8' Single Sided Tin Sign
151
Yogi Bear Jellystone Park Camp Resort 8' Single Sided Tin Sign
Sold
$3,600
Johnson Sea Horse Outboard Motors Emb. Single Sided Tin Sign w/ Logo The Dalles Oregon
Johnson Sea Horse Outboard Motors Emb. Single Sided Tin Sign w/ Logo The Dalles Oregon
152
Johnson Sea Horse Outboard Motors Emb. Single Sided Tin Sign w/ Logo The Dalles Oregon
Sold
$1,100
Johnson Sea Horse Outboard Motors 35" Single Sided Tin Sign
Johnson Sea Horse Outboard Motors 35" Single Sided Tin Sign
153
Johnson Sea Horse Outboard Motors 35" Single Sided Tin Sign
Sold
$3,000
Kaiser Frazer Approved Service 5' Double Sided Porcelain Sign
Kaiser Frazer Approved Service 5' Double Sided Porcelain Sign
154
Kaiser Frazer Approved Service 5' Double Sided Porcelain Sign
Sold
$2,600
Kendall Service The 2000 Mile Oil Double Sided Tin Die Cut Keyhole Sign w/ Bracket
Kendall Service The 2000 Mile Oil Double Sided Tin Die Cut Keyhole Sign w/ Bracket
155
Kendall Service The 2000 Mile Oil Double Sided Tin Die Cut Keyhole Sign w/ Bracket
Sold
$3,200
Mansfield Tires 5' Horizontal Emb. Single Sided Tin Sign
Mansfield Tires 5' Horizontal Emb. Single Sided Tin Sign
156
Mansfield Tires 5' Horizontal Emb. Single Sided Tin Sign
Sold
$1,700
Incredible Mars Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Incredible Mars Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
157
Incredible Mars Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,200
NOS Mohawk Tires Emb Single Sided Tin Sign w/ Box
NOS Mohawk Tires Emb Single Sided Tin Sign w/ Box
158
NOS Mohawk Tires Emb Single Sided Tin Sign w/ Box
Sold
$1,900
Superb Mother Penn Motor Oil Double Sided Porcelain Paddle Sign
Superb Mother Penn Motor Oil Double Sided Porcelain Paddle Sign
159
Superb Mother Penn Motor Oil Double Sided Porcelain Paddle Sign
Sold
$1,900
NOS Motorola Home Auto Radio Curved Pillar Single Sided Tin Sign w/ Box
NOS Motorola Home Auto Radio Curved Pillar Single Sided Tin Sign w/ Box
160
NOS Motorola Home Auto Radio Curved Pillar Single Sided Tin Sign w/ Box
Sold
$2,600
Navajo Trucking Die Cut Native American Single Sided Tin Sign
Navajo Trucking Die Cut Native American Single Sided Tin Sign
161
Navajo Trucking Die Cut Native American Single Sided Tin Sign
Sold
$1,000
Drink Nehi Ice Cold Sold Here "Gas Today" Emb. Single Sided Tin Sign
Drink Nehi Ice Cold Sold Here "Gas Today" Emb. Single Sided Tin Sign
162
Drink Nehi Ice Cold Sold Here "Gas Today" Emb. Single Sided Tin Sign
Sold
$2,800
Drink Royal Crown Cola "Take Home a Carton" Emb. 4.5' Single Sided Tin Sign w/ 6 Pack
Drink Royal Crown Cola "Take Home a Carton" Emb. 4.5' Single Sided Tin Sign w/ 6 Pack
163
Drink Royal Crown Cola "Take Home a Carton" Emb. 4.5' Single Sided Tin Sign w/ 6 Pack
Sold
$1,600
Red Crown Gasoline 24" Double Sided Porcelain Flange Sign w/ Logo
Red Crown Gasoline 24" Double Sided Porcelain Flange Sign w/ Logo
164
Red Crown Gasoline 24" Double Sided Porcelain Flange Sign w/ Logo
Sold
$2,200
Regent Regular Gasoline Single Sided Tin Sign W/ Mercury Man & Car
Regent Regular Gasoline Single Sided Tin Sign W/ Mercury Man & Car
165
Regent Regular Gasoline Single Sided Tin Sign W/ Mercury Man & Car
Sold
$3,000
Richfield Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle
Richfield Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle
166
Richfield Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle
Sold
$1,000
Fantastic Saveway Special Gasoline Single Sided Porcelain Pump Pate Sign
Fantastic Saveway Special Gasoline Single Sided Porcelain Pump Pate Sign
167
Fantastic Saveway Special Gasoline Single Sided Porcelain Pump Pate Sign
Sold
$1,200
Impressive Eastern Airlines The Great Silver Fleet 14" Single Sided Porcelain Sign w/ Eagle
Impressive Eastern Airlines The Great Silver Fleet 14" Single Sided Porcelain Sign w/ Eagle
168
Impressive Eastern Airlines The Great Silver Fleet 14" Single Sided Porcelain Sign w/ Eagle
Sold
$6,000
Terrific Opel GM General Motors Single Sided Porcelain Logo Sign
Terrific Opel GM General Motors Single Sided Porcelain Logo Sign
169
Terrific Opel GM General Motors Single Sided Porcelain Logo Sign
Sold
$3,400
Rare Graymarine Engines for Boats Gasoline Diesel Emb. Single Sided Tin Sign
Rare Graymarine Engines for Boats Gasoline Diesel Emb. Single Sided Tin Sign
170
Rare Graymarine Engines for Boats Gasoline Diesel Emb. Single Sided Tin Sign
Sold
$1,300
Excellent Gulf Service Station 6.5' Single Sided Porcelain Convex Letter Sign
Excellent Gulf Service Station 6.5' Single Sided Porcelain Convex Letter Sign
171
Excellent Gulf Service Station 6.5' Single Sided Porcelain Convex Letter Sign
Sold
$1,600
NOS Husky Service Station Large Pets Single Sided Porcelain Sign w/ Logo
NOS Husky Service Station Large Pets Single Sided Porcelain Sign w/ Logo
172
NOS Husky Service Station Large Pets Single Sided Porcelain Sign w/ Logo
Sold
$1,600
NOS Husky Service Station Small Pets Single Sided Porcelain Sign w/ Logo
NOS Husky Service Station Small Pets Single Sided Porcelain Sign w/ Logo
173
NOS Husky Service Station Small Pets Single Sided Porcelain Sign w/ Logo
Sold
$2,000
NOS Husky Service Station Kitties Single Sided Porcelain Sign w/ Logo
NOS Husky Service Station Kitties Single Sided Porcelain Sign w/ Logo
174
NOS Husky Service Station Kitties Single Sided Porcelain Sign w/ Logo
Sold
$2,000
NOS Imperial Refineries Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
NOS Imperial Refineries Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
175
NOS Imperial Refineries Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$3,000
Stunning Ladies Service Station Restroom Single Sided Porcelain Sign
Stunning Ladies Service Station Restroom Single Sided Porcelain Sign
176
Stunning Ladies Service Station Restroom Single Sided Porcelain Sign
Sold
$200
Men Service Station Single Sided Porcelain Sign
Men Service Station Single Sided Porcelain Sign
177
Men Service Station Single Sided Porcelain Sign
Sold
$225
Coca-Cola Santa Claus 4' Die Cut Cardboard Stand Up
Coca-Cola Santa Claus 4' Die Cut Cardboard Stand Up
178
Coca-Cola Santa Claus 4' Die Cut Cardboard Stand Up
Sold
$475
Metal Soda Pop Bottle Display Rack
Metal Soda Pop Bottle Display Rack
179
Metal Soda Pop Bottle Display Rack
Sold
$250
Buy Wilson's Splendid Bread Here Framed Screen Door
Buy Wilson's Splendid Bread Here Framed Screen Door
180
Buy Wilson's Splendid Bread Here Framed Screen Door
Sold
$25
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