Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Scarce DX Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

145
Scarce DX Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$1,300
Exceptional Fleet Wing Flite X Gasoline Single Sided Porcelain Pump Plate Sign

146
Exceptional Fleet Wing Flite X Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$4,000
Fantastic Flying A Gasoline 10" Single Sided Porcelain Pump Plate Sign w/ Logo

147
Fantastic Flying A Gasoline 10" Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$2,000
Nice Flying A Single Sided Porcelain Sign w/ Logo

148
Nice Flying A Single Sided Porcelain Sign w/ Logo
Sold
$3,600
Use Gloco Hi'R Octane Gasoline Single Sided Porcelain Pump Plate Sign

149
Use Gloco Hi'R Octane Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,700
Pride of Oregon Regular Gasoline Single Sided Porcelain Pump Plate Sign

150
Pride of Oregon Regular Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$2,000
Yogi Bear Jellystone Park Camp Resort 8' Single Sided Tin Sign

151
Yogi Bear Jellystone Park Camp Resort 8' Single Sided Tin Sign
Sold
$3,600
Johnson Sea Horse Outboard Motors Emb. Single Sided Tin Sign w/ Logo The Dalles Oregon

152
Johnson Sea Horse Outboard Motors Emb. Single Sided Tin Sign w/ Logo The Dalles Oregon
Sold
$1,100
Johnson Sea Horse Outboard Motors 35" Single Sided Tin Sign

153
Johnson Sea Horse Outboard Motors 35" Single Sided Tin Sign
Sold
$3,000
Kaiser Frazer Approved Service 5' Double Sided Porcelain Sign

154
Kaiser Frazer Approved Service 5' Double Sided Porcelain Sign
Sold
$2,600
Kendall Service The 2000 Mile Oil Double Sided Tin Die Cut Keyhole Sign w/ Bracket

155
Kendall Service The 2000 Mile Oil Double Sided Tin Die Cut Keyhole Sign w/ Bracket
Sold
$3,200
Mansfield Tires 5' Horizontal Emb. Single Sided Tin Sign

156
Mansfield Tires 5' Horizontal Emb. Single Sided Tin Sign
Sold
$1,700
Incredible Mars Ethyl Gasoline Single Sided Porcelain Pump Plate Sign

157
Incredible Mars Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,200
NOS Mohawk Tires Emb Single Sided Tin Sign w/ Box

158
NOS Mohawk Tires Emb Single Sided Tin Sign w/ Box
Sold
$1,900
Superb Mother Penn Motor Oil Double Sided Porcelain Paddle Sign

159
Superb Mother Penn Motor Oil Double Sided Porcelain Paddle Sign
Sold
$1,900
NOS Motorola Home Auto Radio Curved Pillar Single Sided Tin Sign w/ Box

160
NOS Motorola Home Auto Radio Curved Pillar Single Sided Tin Sign w/ Box
Sold
$2,600
Navajo Trucking Die Cut Native American Single Sided Tin Sign

161
Navajo Trucking Die Cut Native American Single Sided Tin Sign
Sold
$1,000
Drink Nehi Ice Cold Sold Here "Gas Today" Emb. Single Sided Tin Sign

162
Drink Nehi Ice Cold Sold Here "Gas Today" Emb. Single Sided Tin Sign
Sold
$2,800
Drink Royal Crown Cola "Take Home a Carton" Emb. 4.5' Single Sided Tin Sign w/ 6 Pack

163
Drink Royal Crown Cola "Take Home a Carton" Emb. 4.5' Single Sided Tin Sign w/ 6 Pack
Sold
$1,600
Red Crown Gasoline 24" Double Sided Porcelain Flange Sign w/ Logo

164
Red Crown Gasoline 24" Double Sided Porcelain Flange Sign w/ Logo
Sold
$2,200
Regent Regular Gasoline Single Sided Tin Sign W/ Mercury Man & Car

165
Regent Regular Gasoline Single Sided Tin Sign W/ Mercury Man & Car
Sold
$3,000
Richfield Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle

166
Richfield Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle
Sold
$1,000
Fantastic Saveway Special Gasoline Single Sided Porcelain Pump Pate Sign

167
Fantastic Saveway Special Gasoline Single Sided Porcelain Pump Pate Sign
Sold
$1,200
Impressive Eastern Airlines The Great Silver Fleet 14" Single Sided Porcelain Sign w/ Eagle

168
Impressive Eastern Airlines The Great Silver Fleet 14" Single Sided Porcelain Sign w/ Eagle
Sold
$6,000
Terrific Opel GM General Motors Single Sided Porcelain Logo Sign

169
Terrific Opel GM General Motors Single Sided Porcelain Logo Sign
Sold
$3,400
Rare Graymarine Engines for Boats Gasoline Diesel Emb. Single Sided Tin Sign

170
Rare Graymarine Engines for Boats Gasoline Diesel Emb. Single Sided Tin Sign
Sold
$1,300
Excellent Gulf Service Station 6.5' Single Sided Porcelain Convex Letter Sign

171
Excellent Gulf Service Station 6.5' Single Sided Porcelain Convex Letter Sign
Sold
$1,600
NOS Husky Service Station Large Pets Single Sided Porcelain Sign w/ Logo

172
NOS Husky Service Station Large Pets Single Sided Porcelain Sign w/ Logo
Sold
$1,600
NOS Husky Service Station Small Pets Single Sided Porcelain Sign w/ Logo

173
NOS Husky Service Station Small Pets Single Sided Porcelain Sign w/ Logo
Sold
$2,000
NOS Husky Service Station Kitties Single Sided Porcelain Sign w/ Logo

174
NOS Husky Service Station Kitties Single Sided Porcelain Sign w/ Logo
Sold
$2,000
NOS Imperial Refineries Ethyl Gasoline Single Sided Porcelain Pump Plate Sign

175
NOS Imperial Refineries Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$3,000
Stunning Ladies Service Station Restroom Single Sided Porcelain Sign

176
Stunning Ladies Service Station Restroom Single Sided Porcelain Sign
Sold
$200
Men Service Station Single Sided Porcelain Sign

177
Men Service Station Single Sided Porcelain Sign
Sold
$225
Coca-Cola Santa Claus 4' Die Cut Cardboard Stand Up

178
Coca-Cola Santa Claus 4' Die Cut Cardboard Stand Up
Sold
$475
Buy Wilson's Splendid Bread Here Framed Screen Door

180
Buy Wilson's Splendid Bread Here Framed Screen Door
Sold
$25