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Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Superb Kansas Farm Bureau Member Emb. Single Sided Tin Sign w/ Sunflower
Superb Kansas Farm Bureau Member Emb. Single Sided Tin Sign w/ Sunflower
181
Superb Kansas Farm Bureau Member Emb. Single Sided Tin Sign w/ Sunflower
Sold
$200
Nice No Smoking Single Sided Porcelain Service Station Sign
Nice No Smoking Single Sided Porcelain Service Station Sign
182
Nice No Smoking Single Sided Porcelain Service Station Sign
Sold
$150
Superb Service Station No Smoking Single Sided Porcelain Sign
Superb Service Station No Smoking Single Sided Porcelain Sign
183
Superb Service Station No Smoking Single Sided Porcelain Sign
Sold
$200
1947 Texaco Fire Chief Gasoline Single Sided Porcelain Pump Plate Sign
1947 Texaco Fire Chief Gasoline Single Sided Porcelain Pump Plate Sign
184
1947 Texaco Fire Chief Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$325
Jacquin's Cordials 10" Advertising Thermometer
Jacquin's Cordials 10" Advertising Thermometer
185
Jacquin's Cordials 10" Advertising Thermometer
Sold
$275
Good Gulf Gasoline Single Sided Porcelain Pump Plate Sign
Good Gulf Gasoline Single Sided Porcelain Pump Plate Sign
186
Good Gulf Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$250
Use Quaker State Motor Oil 12" Advertising Thermometer
Use Quaker State Motor Oil 12" Advertising Thermometer
187
Use Quaker State Motor Oil 12" Advertising Thermometer
Sold
$325
The Traders Insurance Co. Chicago Single Sided Porcelain Sign
The Traders Insurance Co. Chicago Single Sided Porcelain Sign
188
The Traders Insurance Co. Chicago Single Sided Porcelain Sign
Sold
$375
Exceptional NOS Wyoming State Highway Department Single Sided Porcelain Truck Door Sign
Exceptional NOS Wyoming State Highway Department Single Sided Porcelain Truck Door Sign
189
Exceptional NOS Wyoming State Highway Department Single Sided Porcelain Truck Door Sign
Sold
$850
Biltrite Shoes "We Rebuild Like New!" Emb. Single Sided Tin Thermometer Sign
Biltrite Shoes "We Rebuild Like New!" Emb. Single Sided Tin Thermometer Sign
190
Biltrite Shoes "We Rebuild Like New!" Emb. Single Sided Tin Thermometer Sign
Sold
$550
Lowe Brothers Paints Varnished Lighted Countertop Advertising Sign
Lowe Brothers Paints Varnished Lighted Countertop Advertising Sign
191
Lowe Brothers Paints Varnished Lighted Countertop Advertising Sign
Sold
$700
Excellent Nesbitt's of California Distance Mileage Sign Grand Forks North Dakota
Excellent Nesbitt's of California Distance Mileage Sign Grand Forks North Dakota
192
Excellent Nesbitt's of California Distance Mileage Sign Grand Forks North Dakota
Sold
$300
Glidden Feeds "Grow Faster" Emb. Single Sided Tin Sign w/ Feed Sack
Glidden Feeds "Grow Faster" Emb. Single Sided Tin Sign w/ Feed Sack
193
Glidden Feeds "Grow Faster" Emb. Single Sided Tin Sign w/ Feed Sack
Sold
$275
1953 Minnesota Valley Breeders CO-OP Emb. Single Sided Tin Sign w/ Bull
1953 Minnesota Valley Breeders CO-OP Emb. Single Sided Tin Sign w/ Bull
194
1953 Minnesota Valley Breeders CO-OP Emb. Single Sided Tin Sign w/ Bull
Sold
$650
Outstanding Atlantic Gasoline Single Sided Porcelain Pump Plate Sign
Outstanding Atlantic Gasoline Single Sided Porcelain Pump Plate Sign
195
Outstanding Atlantic Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$450
Sings Regular Gasoline Single Sided Porcelain Pump Plate Sign
Sings Regular Gasoline Single Sided Porcelain Pump Plate Sign
196
Sings Regular Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,100
Superb Drink Vernors Ginger Ale 12" Thermometer w/ Woody
Superb Drink Vernors Ginger Ale 12" Thermometer w/ Woody
197
Superb Drink Vernors Ginger Ale 12" Thermometer w/ Woody
Sold
$850
Ewing Chevrolet Inc. Canton Ohio 12" Advertising Thermometer
Ewing Chevrolet Inc. Canton Ohio 12" Advertising Thermometer
198
Ewing Chevrolet Inc. Canton Ohio 12" Advertising Thermometer
Sold
$325
Nice Michigan Outboard Inboard Stern Drive Propellers 12" Advertising Thermometer
Nice Michigan Outboard Inboard Stern Drive Propellers 12" Advertising Thermometer
199
Nice Michigan Outboard Inboard Stern Drive Propellers 12" Advertising Thermometer
Sold
$1,500
1935 Coca-Cola Emb. Single Sided Tin Thermometer Sign w/ Christmas Bottle
1935 Coca-Cola Emb. Single Sided Tin Thermometer  Sign w/ Christmas Bottle
200
1935 Coca-Cola Emb. Single Sided Tin Thermometer Sign w/ Christmas Bottle
Sold
$325
Hills Bros. Red Can Coffee Single Sided Porcelain Thermometer Sign
Hills Bros. Red Can Coffee Single Sided Porcelain Thermometer Sign
201
Hills Bros. Red Can Coffee Single Sided Porcelain Thermometer Sign
Sold
$800
Cities Service Koolmotor Bronze Gasoline Cloth Banner w/ Gas Pump & Automobile
Cities Service Koolmotor Bronze Gasoline Cloth Banner w/ Gas Pump & Automobile
202
Cities Service Koolmotor Bronze Gasoline Cloth Banner w/ Gas Pump & Automobile
Sold
$650
Mercedes Benz World's Finest Motor Cars Dealer Showroom Banner
Mercedes Benz World's Finest Motor Cars Dealer Showroom Banner
203
Mercedes Benz World's Finest Motor Cars Dealer Showroom Banner
Sold
$25
Standard Oil Red Crown Research Test Car 9' Advertising Banner
Standard Oil Red Crown Research Test Car 9' Advertising Banner
204
Standard Oil Red Crown Research Test Car 9' Advertising Banner
Sold
$375
1959 Ghostley Pearl Assured Poultry Profits Emb. Single Sided Tin Sign w/ Logo
1959 Ghostley Pearl Assured Poultry Profits Emb. Single Sided Tin Sign w/ Logo
205
1959 Ghostley Pearl Assured Poultry Profits Emb. Single Sided Tin Sign w/ Logo
Sold
$2,600
NOS Drink Hires in Bottles Emb. Single Sided Tin Sign w/ Paper
NOS Drink Hires in Bottles Emb. Single Sided Tin Sign w/ Paper
206
NOS Drink Hires in Bottles Emb. Single Sided Tin Sign w/ Paper
Sold
$375
Superb Wayne Feeds Cattle Crossing 500 Ft. Emb. Single Sided Tin Sign w/ Logo
Superb Wayne Feeds Cattle Crossing 500 Ft. Emb. Single Sided Tin Sign w/ Logo
207
Superb Wayne Feeds Cattle Crossing 500 Ft. Emb. Single Sided Tin Sign w/ Logo
Sold
$800
Terrific American Surety Co. of New York Single Sided Porcelain Sign
Terrific American Surety Co. of New York Single Sided Porcelain Sign
208
Terrific American Surety Co. of New York Single Sided Porcelain Sign
Sold
$300
Nice Conoco Motor Oil Die Cut Single Sided Porcelain Sign
Nice Conoco Motor Oil Die Cut Single Sided Porcelain Sign
209
Nice Conoco Motor Oil Die Cut Single Sided Porcelain Sign
Sold
$425
1936 Low Water causes Slow Starts Short Life Battery Die Cut Single Sided Porcelain Sign
1936 Low Water causes Slow Starts Short Life Battery Die Cut Single Sided Porcelain Sign
210
1936 Low Water causes Slow Starts Short Life Battery Die Cut Single Sided Porcelain Sign
Sold
$2,800
1936 If Your Battery is the Red Electric Test Die Cut Single Sided Porcelain Sign
1936 If Your Battery is the Red Electric Test Die Cut Single Sided Porcelain Sign
211
1936 If Your Battery is the Red Electric Test Die Cut Single Sided Porcelain Sign
Sold
$3,000
Sunoco Service Station Ladies Single Sided Porcelain Rest Room Sign
Sunoco Service Station Ladies Single Sided Porcelain Rest Room Sign
212
Sunoco Service Station Ladies Single Sided Porcelain Rest Room Sign
Sold
$700
Early Osborne Farm Implements Wrightstown Wisconsin SS Wooden Sign
Early Osborne Farm Implements Wrightstown Wisconsin SS Wooden Sign
213
Early Osborne Farm Implements Wrightstown Wisconsin SS Wooden Sign
Sold
$800
Cities Service Permanent Anti-Freeze 12" Advertising Thermometer
Cities Service Permanent Anti-Freeze 12" Advertising Thermometer
214
Cities Service Permanent Anti-Freeze 12" Advertising Thermometer
Sold
$250
Drink Coca-Cola Emb. Single Sided Tin Thermometer Sign w/ Bottles
Drink Coca-Cola Emb. Single Sided Tin Thermometer Sign w/ Bottles
215
Drink Coca-Cola Emb. Single Sided Tin Thermometer Sign w/ Bottles
Sold
$425
Oilzum 50 Years Framed Award w/ Original Photo & Telegrams
Oilzum 50 Years Framed Award w/ Original Photo & Telegrams
216
Oilzum 50 Years Framed Award w/ Original Photo & Telegrams
Sold
$200
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