Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Flight Gasoline 15" Metal Body Gas Pump Globe Complete

253
Flight Gasoline 15" Metal Body Gas Pump Globe Complete
Sold
$2,200
Rare Mobilgas Aircraft 13.5" Milk Glass Gas Pump Globe Complete

255
Rare Mobilgas Aircraft 13.5" Milk Glass Gas Pump Globe Complete
Sold
$1,500
Rare 1920s Pure Airlight Gasoline 15" Porcelain Body Gas Pump Globe Complete

256
Rare 1920s Pure Airlight Gasoline 15" Porcelain Body Gas Pump Globe Complete
Sold
$1,500
Two Different Sinclair Ethyl Gasoline 13.5" Lenses w/ Milk Glass Body Gas Pump Globe

257
Two Different Sinclair Ethyl Gasoline 13.5" Lenses w/ Milk Glass Body Gas Pump Globe
Sold
$2,000
AC Spark Plugs Coralax Insulator Lighted Advertising Clock

258
AC Spark Plugs Coralax Insulator Lighted Advertising Clock
Sold
$425
Coca-Cola "Take Home a Carton" Double Sided Tin Bottle Display Rack

259
Coca-Cola "Take Home a Carton" Double Sided Tin Bottle Display Rack
Sold
$350
Drink Coca-Cola VMC 5 Cents Vendorlator Vending Machine

260
Drink Coca-Cola VMC 5 Cents Vendorlator Vending Machine
Sold
$550
Garage Operators' Association Double Sided Tin Flange Sign w/ Automobile

261
Garage Operators' Association Double Sided Tin Flange Sign w/ Automobile
Sold
$950
Service Station ID Sign Bracket with Lights

262
Service Station ID Sign Bracket with Lights
Sold
$800
Gargoyle Mobiloil "BB" Die Cut Single Sided Tin Lubester Paddle Sign

263
Gargoyle Mobiloil "BB" Die Cut Single Sided Tin Lubester Paddle Sign
Sold
$450
Pine State Ice Cream Menu Board Sign Raleigh NC

264
Pine State Ice Cream Menu Board Sign Raleigh NC
Sold
$1,600
Peerless Honest Weight 1 Cents Penny Lollipop Weight Scale

265
Peerless Honest Weight 1 Cents Penny Lollipop Weight Scale
Sold
$300
Mobiloil The Oil That Lubricates Most w/ Touring Car Framed Advertising Poster

266
Mobiloil The Oil That Lubricates Most w/ Touring Car Framed Advertising Poster
Sold
$550
Buy Shell Outboard Motor Oil Now SS Poster Sign w/ Speedboat

267
Buy Shell Outboard Motor Oil Now SS Poster Sign w/ Speedboat
Sold
$450
Carnation Cottage Cheese "Made Fresh Daily!" Emb. Die Cut Single Sided Tin Sign

268
Carnation Cottage Cheese "Made Fresh Daily!" Emb. Die Cut Single Sided Tin Sign
Sold
$300
Superb Drink Coca-Cola in Bottles 12" Single Sided Tin Button Sign

269
Superb Drink Coca-Cola in Bottles 12" Single Sided Tin Button Sign
Sold
$425
De Laval Authorized Dealer 30" Double Sided Tin Sign w/ Logo

270
De Laval Authorized Dealer 30" Double Sided Tin Sign w/ Logo
Sold
$425
The Devlish Good 5 Cent Cigar "None Better" Emb. Single Sided Tin Sign

271
The Devlish Good 5 Cent Cigar "None Better" Emb. Single Sided Tin Sign
Sold
$1,900
1936 Essolube A Finer Motor Oil "In Cans 25 Cents" Double Sided Tin Sign

272
1936 Essolube A Finer Motor Oil "In Cans 25 Cents" Double Sided Tin Sign
Sold
$1,400
NOS Enjoy Golden Age Beverages Single Sided Tin Sign w/ Original Box

273
NOS Enjoy Golden Age Beverages Single Sided Tin Sign w/ Original Box
Sold
$600
The Iron Fireman Automatic Coal Burner Single Sided Tin Sign w/ Logo

274
The Iron Fireman Automatic Coal Burner Single Sided Tin Sign w/ Logo
Sold
$800
Jeep CJ-5 CJ-7 "We Wrote the Book on 4-Wheel Drive" Emb. Single Sided Tin Logo Sign

275
Jeep CJ-5 CJ-7 "We Wrote the Book on 4-Wheel Drive" Emb. Single Sided Tin Logo Sign
Sold
$850
Mr. Cola 16 oz. Reflective 39" Single Sided Tin Bottlecap Sign

276
Mr. Cola 16 oz. Reflective 39" Single Sided Tin Bottlecap Sign
Sold
$500
Odin 5 Cent Cigar Emb. Single Sided Tin Sign

277
Odin 5 Cent Cigar Emb. Single Sided Tin Sign
Sold
$3,400
Skelly Approved Service Station Double Sided Tin Sign w/ Logo

278
Skelly Approved Service Station Double Sided Tin Sign w/ Logo
Sold
$1,500
Early Stewart Horse Clipping Machine Single Sided Tin Litho Sign

279
Early Stewart Horse Clipping Machine Single Sided Tin Litho Sign
Sold
$750
J. Hungerford Smith Co. "True Fruit" Single Sided Tin Advertising Sign

280
J. Hungerford Smith Co. "True Fruit" Single Sided Tin Advertising Sign
Sold
$300
1956 Barber Shop ask for Wildroot Emb. Single Sided Tin Sign w/ Pole

281
1956 Barber Shop ask for Wildroot Emb. Single Sided Tin Sign w/ Pole
Sold
$550
Mercedes Benz Unimog Service 6' Plastic Sign w/ Metal Frame

282
Mercedes Benz Unimog Service 6' Plastic Sign w/ Metal Frame
Sold
$1,600
Bay State Auto Club Double Sided Porcelain Sign

284
Bay State Auto Club Double Sided Porcelain Sign
Sold
$200
Excellent Beacon "Radiant" Kerosene A Caminol Product Single Sided Porcelain Sign

285
Excellent Beacon "Radiant" Kerosene A Caminol Product Single Sided Porcelain Sign
Sold
$425
Nice Beacon "Radiant" Kerosene A Caminol Product Single Sided Porcelain Sign

286
Nice Beacon "Radiant" Kerosene A Caminol Product Single Sided Porcelain Sign
Sold
$500
Prestone Anti-Freeze with Exclusive Magnetic Film Single Sided Porcelain Thermometer Sign

287
Prestone Anti-Freeze with Exclusive Magnetic Film Single Sided Porcelain Thermometer Sign
Sold
$1,300
1950s Porsche Stuttgart Dealer Showroom Cloth Advertising Banner

288
1950s Porsche Stuttgart Dealer Showroom Cloth Advertising Banner
Sold
$550
Drink Coca-Cola 21" By Modern Advertising Clock

289
Drink Coca-Cola 21" By Modern Advertising Clock
Sold
$550