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Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Come to Chevron Island Service Station 44" Single Sided Tin Sign w/ Palm Trees "Standard Oil"
Come to Chevron Island Service Station 44" Single Sided Tin Sign w/ Palm Trees "Standard Oil"
362
Come to Chevron Island Service Station 44" Single Sided Tin Sign w/ Palm Trees "Standard Oil"
Sold
$2,800
Coca-Cola 6' Single Sided Tin Convex Bottle Sign
Coca-Cola 6' Single Sided Tin Convex Bottle Sign
363
Coca-Cola 6' Single Sided Tin Convex Bottle Sign
Sold
$1,300
1954 Coca-Cola in Bottles "It's A Natural" 16" Single Sided Tin Sign
1954 Coca-Cola in Bottles "It's A Natural" 16" Single Sided Tin Sign
364
1954 Coca-Cola in Bottles "It's A Natural" 16" Single Sided Tin Sign
Sold
$800
Goodyear Tires McClane Motor Co. Karnes City Texas Emb. Single Sided Tin Sign w/ Wingfoot Logo
Goodyear Tires McClane Motor Co. Karnes City Texas Emb. Single Sided Tin Sign w/ Wingfoot Logo
365
Goodyear Tires McClane Motor Co. Karnes City Texas Emb. Single Sided Tin Sign w/ Wingfoot Logo
Sold
$1,200
Mohawk Tires Vertical Emb. Single Sided Tin Sign
Mohawk Tires Vertical Emb. Single Sided Tin Sign
366
Mohawk Tires Vertical Emb. Single Sided Tin Sign
Sold
$1,200
Nehi Emb. Single Sided Tin Sign w/ Bottle & Leg
Nehi Emb. Single Sided Tin Sign w/ Bottle & Leg
367
Nehi Emb. Single Sided Tin Sign w/ Bottle & Leg
Sold
$2,200
Oliver Chilled Plows Osborn & Son Fall Creek Tenn Emb. Single Sided Tin Sign
Oliver Chilled Plows Osborn & Son Fall Creek Tenn Emb. Single Sided Tin Sign
368
Oliver Chilled Plows Osborn & Son Fall Creek Tenn Emb. Single Sided Tin Sign
Sold
$700
Incredible NOS Everybody Likes Popsicle "Refreshing - Easy to Eat" Emb. Single Sided Tin Sign
Incredible NOS Everybody Likes Popsicle "Refreshing - Easy to Eat" Emb. Single Sided Tin Sign
369
Incredible NOS Everybody Likes Popsicle "Refreshing - Easy to Eat" Emb. Single Sided Tin Sign
Sold
$700
Drink RC! Royal Crown Cola "Best by Taste-Test" Single Sided Tin Logo Sign w/ Bottle
Drink RC! Royal Crown Cola "Best by Taste-Test" Single Sided Tin Logo Sign w/ Bottle
370
Drink RC! Royal Crown Cola "Best by Taste-Test" Single Sided Tin Logo Sign w/ Bottle
Sold
$1,400
RPM Motor Oils 30" Die Cut Double Sided Tin Sign w/ Hallmark
RPM Motor Oils 30" Die Cut Double Sided Tin Sign w/ Hallmark
371
RPM Motor Oils 30" Die Cut Double Sided Tin Sign w/ Hallmark
Sold
$2,200
Superb 1947 Texaco Marfak Lubrication Single Sided Tin Logo Sign
Superb 1947 Texaco Marfak Lubrication Single Sided Tin Logo Sign
372
Superb 1947 Texaco Marfak Lubrication Single Sided Tin Logo Sign
Sold
$550
1941 Willard Batteries Vertical Emb. Single Sided Tin Sign
1941 Willard Batteries Vertical Emb. Single Sided Tin Sign
373
1941 Willard Batteries Vertical Emb. Single Sided Tin Sign
Sold
$1,100
1949 Triple XXX Root Beer "Makes Thirst a Joy" Die Cut Emb Single Sided Tin Bottle Sign
1949 Triple XXX Root Beer "Makes Thirst a Joy" Die Cut Emb Single Sided Tin Bottle Sign
374
1949 Triple XXX Root Beer "Makes Thirst a Joy" Die Cut Emb Single Sided Tin Bottle Sign
Sold
$1,600
Striking American Gasoline Die Cut Single Sided Porcelain Flame Sign
Striking American Gasoline Die Cut Single Sided Porcelain Flame Sign
375
Striking American Gasoline Die Cut Single Sided Porcelain Flame Sign
Sold
$2,400
Terrific American Gasoline Die Cut Single Sided Porcelain Flame Sign
Terrific American Gasoline Die Cut Single Sided Porcelain Flame Sign
376
Terrific American Gasoline Die Cut Single Sided Porcelain Flame Sign
Sold
$3,600
Excellent Amoco Courtesy Cards Honored Here Double Sided Porcelain Sign w/ Logo
Excellent Amoco Courtesy Cards Honored Here Double Sided Porcelain Sign w/ Logo
377
Excellent Amoco Courtesy Cards Honored Here Double Sided Porcelain Sign w/ Logo
Sold
$550
Automobile Club of Southern California Approved Hotel Double Sided Porcelain Sign w/ Wheel Logo
Automobile Club of Southern California Approved Hotel Double Sided Porcelain Sign w/ Wheel Logo
378
Automobile Club of Southern California Approved Hotel Double Sided Porcelain Sign w/ Wheel Logo
Sold
$1,400
1948 Drink Dr. Pepper "Good for Life!" Single Sided Porcelain Sign
1948 Drink Dr. Pepper "Good for Life!" Single Sided Porcelain Sign
379
1948 Drink Dr. Pepper "Good for Life!" Single Sided Porcelain Sign
Sold
$1,400
Mercedes Benz 15.5" Single Sided Porcelain Convex Logo Sign
Mercedes Benz 15.5" Single Sided Porcelain Convex Logo Sign
380
Mercedes Benz 15.5" Single Sided Porcelain Convex Logo Sign
Sold
$900
Superb Blue Sunoco 200 X Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Superb Blue Sunoco 200 X Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
381
Superb Blue Sunoco 200 X Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Sold
$1,000
Nice Shoe Repairs & Sussex Rubbers "Finger Pointer" Double Sided Porcelain Sign w/ Ring & Bracket
Nice Shoe Repairs & Sussex Rubbers "Finger Pointer" Double Sided Porcelain Sign w/ Ring & Bracket
382
Nice Shoe Repairs & Sussex Rubbers "Finger Pointer" Double Sided Porcelain Sign w/ Ring & Bracket
Sold
$3,800
Tydol Motor Oil Horizontal Single Sided Porcelain Sign
Tydol Motor Oil Horizontal Single Sided Porcelain Sign
383
Tydol Motor Oil Horizontal Single Sided Porcelain Sign
Sold
$1,300
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
384
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
Sold
$3,800
Water Air Tower w/ Lamp Shade Restored Texaco
Water Air Tower w/ Lamp Shade Restored Texaco
385
Water Air Tower w/ Lamp Shade Restored Texaco
Sold
$2,800
1950s Porsche Dealer Showroom Advertising Banner w/ Logo
1950s Porsche Dealer Showroom Advertising Banner w/ Logo
386
1950s Porsche Dealer Showroom Advertising Banner w/ Logo
Sold
$1,200
Electric Traveling Crane "Scoop Machine" Coin Op Game
Electric Traveling Crane "Scoop Machine" Coin Op Game
387
Electric Traveling Crane "Scoop Machine" Coin Op Game
Sold
$1,400
Lively AC Spark Plugs "Birds Caught Stealing Gas" Cage Display w/ Sign
Lively AC Spark Plugs "Birds Caught Stealing Gas" Cage Display w/ Sign
388
Lively AC Spark Plugs "Birds Caught Stealing Gas" Cage Display w/ Sign
Sold
$2,200
Mermaid Chamois for Fords Chevrolets Buick Metal Countertop Display w/ Early Automobile
Mermaid Chamois for Fords Chevrolets Buick Metal Countertop Display w/ Early Automobile
389
Mermaid Chamois for Fords Chevrolets Buick Metal Countertop Display w/ Early Automobile
Sold
$1,400
Weed Chains Double Sided Tin Service Station Display w/ Traffic Cop
Weed Chains Double Sided Tin Service Station Display w/ Traffic Cop
390
Weed Chains Double Sided Tin Service Station Display w/ Traffic Cop
Sold
$750
Pixie Dixon Junior Fountain Porcelain Syrup Dispenser w/ Bottles
Pixie Dixon Junior Fountain Porcelain Syrup Dispenser w/ Bottles
391
Pixie Dixon Junior Fountain Porcelain Syrup Dispenser w/ Bottles
Sold
$600
McGraw Tires Agency Early Double Sided Tin Flange Sign East Palestine Ohio
McGraw Tires Agency Early Double Sided Tin Flange Sign East Palestine Ohio
392
McGraw Tires Agency Early Double Sided Tin Flange Sign East Palestine Ohio
Sold
$1,100
Raybestos 7 Point Brake Check Double Sided Tin Flange Sign
Raybestos 7 Point Brake Check Double Sided Tin Flange Sign
393
Raybestos 7 Point Brake Check Double Sided Tin Flange Sign
Sold
$1,400
Drink Smile Orange Double Sided Tin Flange Sign
Drink Smile Orange Double Sided Tin Flange Sign
394
Drink Smile Orange Double Sided Tin Flange Sign
Sold
$2,000
Outstanding Beauty Shoppe Double Sided Porcelain Flange Sign w/ Silhouette
Outstanding Beauty Shoppe Double Sided Porcelain Flange Sign w/ Silhouette
395
Outstanding Beauty Shoppe Double Sided Porcelain Flange Sign w/ Silhouette
Sold
$3,800
Goodrich Silvertowns Double Sided Porcelain Flange Sign
Goodrich Silvertowns Double Sided Porcelain Flange Sign
396
Goodrich Silvertowns Double Sided Porcelain Flange Sign
Sold
$1,300
Carter Carbureter Power Center DS Lighted Advertising Sign
Carter Carbureter Power Center DS Lighted Advertising Sign
397
Carter Carbureter Power Center DS Lighted Advertising Sign
Sold
$1,800
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