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Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Purol-Pep The Pure Oil Company 15" Single Sided Porcelain Sign
Purol-Pep The Pure Oil Company 15" Single Sided Porcelain Sign
434
Purol-Pep The Pure Oil Company 15" Single Sided Porcelain Sign
Sold
$1,400
Terrific Peugeot Service Double Sided Porcelain Sign
Terrific Peugeot Service Double Sided Porcelain Sign
435
Terrific Peugeot Service Double Sided Porcelain Sign
Sold
$600
Gargoyle Mobiloil Vacuum Oil Company Convex Single Sided Porcelain Sign
Gargoyle Mobiloil Vacuum Oil Company Convex Single Sided Porcelain Sign
436
Gargoyle Mobiloil Vacuum Oil Company Convex Single Sided Porcelain Sign
Sold
$950
Exceptional Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus
Exceptional Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus
437
Exceptional Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus
Sold
$1,000
Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus "West Coast"
Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus "West Coast"
438
Mobilgas Gasoline Single Sided Porcelain Die Cut Pump Plate Sign w/ Pegasus "West Coast"
Sold
$900
Superb Mobil Restroom Pledge Mobilgas Dealer Single Sided Porcelain Sign w/ Pegasus
Superb Mobil Restroom Pledge Mobilgas Dealer Single Sided Porcelain Sign w/ Pegasus
439
Superb Mobil Restroom Pledge Mobilgas Dealer Single Sided Porcelain Sign w/ Pegasus
Sold
$1,200
Excellent James Felt & Co. Apartments Rooms Wisconsin Double Sided Porcelain Sign
Excellent James Felt & Co. Apartments Rooms Wisconsin Double Sided Porcelain Sign
440
Excellent James Felt & Co. Apartments Rooms Wisconsin Double Sided Porcelain Sign
Sold
$350
Extraordinary Gulf Lubrication Service Station Letter 10' Single Sided Porcelain Sign
Extraordinary Gulf Lubrication Service Station Letter 10' Single Sided Porcelain Sign
441
Extraordinary Gulf Lubrication Service Station Letter 10' Single Sided Porcelain Sign
Sold
$2,200
Terrific GE General Electric 48" Single Sided Porcelain Logo Sign w/ Ring
Terrific GE General Electric 48" Single Sided Porcelain Logo Sign w/ Ring
442
Terrific GE General Electric 48" Single Sided Porcelain Logo Sign w/ Ring
Sold
$3,000
Outstanding Group of 4 Horse Racing Track Gambling Window Signs
Outstanding Group of 4 Horse Racing Track Gambling Window Signs
443
Outstanding Group of 4 Horse Racing Track Gambling Window Signs
Sold
$1,200
Exceptional Drugs Double Sided Porcelain Sign
Exceptional Drugs Double Sided Porcelain Sign
444
Exceptional Drugs Double Sided Porcelain Sign
Sold
$2,200
1947 Crown Diamond Paints Double Sided Porcelain Sign w/ Ring
1947 Crown Diamond Paints Double Sided Porcelain Sign w/ Ring
445
1947 Crown Diamond Paints Double Sided Porcelain Sign w/ Ring
Sold
$900
Superb Colonial Ice Co Health Guard Die Cut Single Sided Porcelain Sign
Superb Colonial Ice Co Health Guard Die Cut Single Sided Porcelain Sign
446
Superb Colonial Ice Co Health Guard Die Cut Single Sided Porcelain Sign
Sold
$3,000
Smoke Boar's Head Tobacco Single Sided Porcelain Sign
Smoke Boar's Head Tobacco Single Sided Porcelain Sign
447
Smoke Boar's Head Tobacco Single Sided Porcelain Sign
Sold
$1,600
Early Spitting on Railroad Platforms is Unlawful Single Sided Porcelain Sign
Early Spitting on Railroad Platforms is Unlawful Single Sided Porcelain Sign
448
Early Spitting on Railroad Platforms is Unlawful Single Sided Porcelain Sign
Sold
$1,900
Bell System New England Telephone & Telegraph Company 2 Piece Double Sided Porcelain Sign
Bell System New England Telephone & Telegraph Company 2 Piece Double Sided Porcelain Sign
449
Bell System New England Telephone & Telegraph Company 2 Piece Double Sided Porcelain Sign
Sold
$800
Stunning Flying A Associated For Your Protection Please Obtain Key In Office SS Porcelain Sign
Stunning Flying A Associated For Your Protection Please Obtain Key In Office SS Porcelain Sign
450
Stunning Flying A Associated For Your Protection Please Obtain Key In Office SS Porcelain Sign
Sold
$1,400
Brolite Z-Spar Marine Finishes Paints Authorized Dealer Single Sided Porcelain Sign w/ Boat
Brolite Z-Spar Marine Finishes Paints Authorized Dealer Single Sided Porcelain Sign w/ Boat
451
Brolite Z-Spar Marine Finishes Paints Authorized Dealer Single Sided Porcelain Sign w/ Boat
Sold
$1,200
R.G. Sullivan's 7-20-4 Cigar "Famous for Quality" Single Sided Porcelain Sign
R.G. Sullivan's 7-20-4 Cigar "Famous for Quality" Single Sided Porcelain Sign
452
R.G. Sullivan's 7-20-4 Cigar "Famous for Quality" Single Sided Porcelain Sign
Sold
$4,200
Exceptional NOS Ya-hooo! Drink Mountain Dew Emb. Plastic Sign w/ Hillbilly & Bottle
Exceptional NOS Ya-hooo! Drink Mountain Dew Emb. Plastic Sign w/ Hillbilly & Bottle
453
Exceptional NOS Ya-hooo! Drink Mountain Dew Emb. Plastic Sign w/ Hillbilly & Bottle
Sold
$1,300
Mercedes Benz Automobiles Emb. Plastic Dealership Sign
Mercedes Benz Automobiles Emb. Plastic Dealership Sign
454
Mercedes Benz Automobiles Emb. Plastic Dealership Sign
Sold
$750
1948 Thirsty? Just Whistle Emb. Single Sided Tin Menu Board Sign w/ Elves
1948 Thirsty? Just Whistle Emb. Single Sided Tin Menu Board Sign w/ Elves
455
1948 Thirsty? Just Whistle Emb. Single Sided Tin Menu Board Sign w/ Elves
Sold
$1,000
Wagner Brake Products Franchised Dealer Embossed Double Sided Tin Sign
Wagner Brake Products Franchised Dealer Embossed Double Sided Tin Sign
456
Wagner Brake Products Franchised Dealer Embossed Double Sided Tin Sign
Sold
$900
1967 Ask for Valvoline Motor Oil 30" Double Sided Tin Sign w/ Logo
1967 Ask for Valvoline Motor Oil 30" Double Sided Tin Sign w/ Logo
457
1967 Ask for Valvoline Motor Oil 30" Double Sided Tin Sign w/ Logo
Sold
$1,000
1950 U.S. Royal Tires 5' Emb. Single Sided Tin Sign
1950 U.S. Royal Tires 5' Emb. Single Sided Tin Sign
458
1950 U.S. Royal Tires 5' Emb. Single Sided Tin Sign
Sold
$1,000
Union 76 Royal Triton 10-30 Motor Oil Quart Can Shaped Emb. Single Sided Tin Sign
Union 76 Royal Triton 10-30 Motor Oil Quart Can Shaped Emb. Single Sided Tin Sign
459
Union 76 Royal Triton 10-30 Motor Oil Quart Can Shaped Emb. Single Sided Tin Sign
Sold
$800
Tydol Motor Oil "Protected Quality in Tamper Proof Cans" Single Sided Tin Sign
Tydol Motor Oil "Protected Quality in Tamper Proof Cans" Single Sided Tin Sign
460
Tydol Motor Oil "Protected Quality in Tamper Proof Cans" Single Sided Tin Sign
Sold
$2,600
1972 Texaco Ahead Reflective 10' Single Sided Tin Billboard Sign
1972 Texaco Ahead Reflective 10' Single Sided Tin Billboard Sign
461
1972 Texaco Ahead Reflective 10' Single Sided Tin Billboard Sign
Sold
$750
Sea Chief Gasoline Emb. Single Sided Tin Pump Plate Sign
Sea Chief Gasoline Emb. Single Sided Tin Pump Plate Sign
462
Sea Chief Gasoline Emb. Single Sided Tin Pump Plate Sign
Sold
$800
Superb Texaco Diesel Chief Emb. Single Sided Tin Pump Plate Sign
Superb Texaco Diesel Chief Emb. Single Sided Tin Pump Plate Sign
463
Superb Texaco Diesel Chief Emb. Single Sided Tin Pump Plate Sign
Sold
$1,300
Standard Oil Company Constant Viscosity Motor Oil Single Sided Tin Sign w/ Flame Logo "Indiana"
Standard Oil Company Constant Viscosity Motor Oil Single Sided Tin Sign w/ Flame Logo "Indiana"
464
Standard Oil Company Constant Viscosity Motor Oil Single Sided Tin Sign w/ Flame Logo "Indiana"
Sold
$1,400
NOS Drink Squeeze Emb. Single Sided Tin Sign w/ Kids
NOS Drink Squeeze Emb. Single Sided Tin Sign w/ Kids
465
NOS Drink Squeeze Emb. Single Sided Tin Sign w/ Kids
Sold
$800
Rocky Mountain AAA Double Sided Tin Sign
Rocky Mountain AAA Double Sided Tin Sign
466
Rocky Mountain AAA Double Sided Tin Sign
Sold
$850
Pioneer Dairy Hog & Red Comb Poultry Feeds Emb. Single Sided Tin Sign
Pioneer Dairy Hog & Red Comb Poultry Feeds Emb. Single Sided Tin Sign
467
Pioneer Dairy Hog & Red Comb Poultry Feeds Emb. Single Sided Tin Sign
Sold
$750
Drink Phenix 5 Cents "Sparkling Delicious" Single Sided Tin Shield Sign
Drink Phenix 5 Cents "Sparkling Delicious" Single Sided Tin Shield Sign
468
Drink Phenix 5 Cents "Sparkling Delicious" Single Sided Tin Shield Sign
Sold
$1,100
Pannetton Cycles Emb. Double Sided Tin Sign w/ Logo
Pannetton Cycles Emb. Double Sided Tin Sign w/ Logo
469
Pannetton Cycles Emb. Double Sided Tin Sign w/ Logo
Sold
$1,300
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