Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Old Reliable Coffee "Always Good" Curved Single Sided Tin Sign

470
Old Reliable Coffee "Always Good" Curved Single Sided Tin Sign
Sold
$7,000
Terrific Kendall Motor Oils 24" Double Sided Tin Sign w/ Logo

471
Terrific Kendall Motor Oils 24" Double Sided Tin Sign w/ Logo
Sold
$700
Hood Tires and Tubes Vertical 6' Single Sided Tin Sign w/ Tire & Logo

472
Hood Tires and Tubes Vertical 6' Single Sided Tin Sign w/ Tire & Logo
Sold
$1,800
Gulf Supreme Motor Oil Double Sided Tin Paddle Sign w/ Logo

473
Gulf Supreme Motor Oil Double Sided Tin Paddle Sign w/ Logo
Sold
$1,400
Goodyear Tires 8' Emb. Single Sided Tin Sign w/ Wingfoot Logo

474
Goodyear Tires 8' Emb. Single Sided Tin Sign w/ Wingfoot Logo
Sold
$900
1956 Goodyear Tire and Battery Service Die Cut Emb Single Sided Tin Sign w/ Wingfoot & Flag Logos

475
1956 Goodyear Tire and Battery Service Die Cut Emb Single Sided Tin Sign w/ Wingfoot & Flag Logos
Sold
$950
1977 NOS Gillette Tires "A Bear for Wear" Die Cut Single Sided Tin Sign w/ Box

476
1977 NOS Gillette Tires "A Bear for Wear" Die Cut Single Sided Tin Sign w/ Box
Sold
$2,200
FoMoCo Genuine Ford Parts Double Sided Tin Sign

477
FoMoCo Genuine Ford Parts Double Sided Tin Sign
Sold
$900
Flying A Gasoline Single Sided Tin Die Cut Sign w/ Logo

479
Flying A Gasoline Single Sided Tin Die Cut Sign w/ Logo
Sold
$2,200
Excellent NOS 1954 Five Brothers Bourbon Whiskey Die Cut SS Tin Bottle Sign w/ Factory Paper

480
Excellent NOS 1954 Five Brothers Bourbon Whiskey Die Cut SS Tin Bottle Sign w/ Factory Paper
Sold
$950
Excellent NOS 1954 Five Brothers Bourbon Whiskey Die Cut Single Sided Tin Bottle Sign

481
Excellent NOS 1954 Five Brothers Bourbon Whiskey Die Cut Single Sided Tin Bottle Sign
Sold
$950
1949 Pause… Drink Coca-Cola Single Sided Tin Sign w/ Bottle in Sun Logo

482
1949 Pause… Drink Coca-Cola Single Sided Tin Sign w/ Bottle in Sun Logo
Sold
$800
1957 Drink Coca-Cola Single Sided Tin Sign w/ Bottle

483
1957 Drink Coca-Cola Single Sided Tin Sign w/ Bottle
Sold
$700
Outstanding Coca-Cola Convex Single Sided Tin Fishtail Logo Sign

484
Outstanding Coca-Cola Convex Single Sided Tin Fishtail Logo Sign
Sold
$800
1950 Benzol Gas 14" Single Sided Tin Pump Plate Sign w/ Star Logo

485
1950 Benzol Gas 14" Single Sided Tin Pump Plate Sign w/ Star Logo
Sold
$1,000
Excellent 1961 Rare 7up Single Sided Tin Logo Bubble Sign

486
Excellent 1961 Rare 7up Single Sided Tin Logo Bubble Sign
Sold
$600
Hoosier Drill Co. SS Masonite Sign w/ Farm Scene & Plow

487
Hoosier Drill Co. SS Masonite Sign w/ Farm Scene & Plow
Sold
$850
Tydol Flying A Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

488
Tydol Flying A Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$700
Superb Murray Battery Type Combing Lint Cleaner Single Sided Porcelain Sign

489
Superb Murray Battery Type Combing Lint Cleaner Single Sided Porcelain Sign
Sold
$1,500
Impressive Esso Service Station Credit Cards Honored Double Sided Porcelain Logo Sign

490
Impressive Esso Service Station Credit Cards Honored Double Sided Porcelain Logo Sign
Sold
$1,000
McQuay-Norris Time Tested Auto Parts Double Sided Tin Flange Sign w/ Logo

491
McQuay-Norris Time Tested Auto Parts Double Sided Tin Flange Sign w/ Logo
Sold
$1,500
Cushman Motor Vehicles Sales Service Double Sided Tin Flange Sign

492
Cushman Motor Vehicles Sales Service Double Sided Tin Flange Sign
Sold
$1,800
Texaco Gas Oil Tanker 10" Single Sided Porcelain Die Cut Letters

493
Texaco Gas Oil Tanker 10" Single Sided Porcelain Die Cut Letters
Sold
$1,400
1936 Texaco Motor Oils 15" Single Sided Porcelain Sign "Black T"

494
1936 Texaco Motor Oils 15" Single Sided Porcelain Sign "Black T"
Sold
$900
Exceptional 1946 Texaco Motor Oils 8" Single Sided Porcelain Sign "White T"

495
Exceptional 1946 Texaco Motor Oils 8" Single Sided Porcelain Sign "White T"
Sold
$1,200
Socony 990 Motor Oil for Ford Cars Double Sided Porcelain Paddle Sign w/ Logo

496
Socony 990 Motor Oil for Ford Cars Double Sided Porcelain Paddle Sign w/ Logo
Sold
$900
Fantastic Pennzoil Expert Lubrication "Safety System" Single Sided Porcelain Sign w/ Arrow

497
Fantastic Pennzoil Expert Lubrication "Safety System" Single Sided Porcelain Sign w/ Arrow
Sold
$1,400
Terrific Mobilgas Special Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus

498
Terrific Mobilgas Special Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$950
Mercedes Benz 15.5" Single Sided Porcelain Convex Sign w/ Logo

499
Mercedes Benz 15.5" Single Sided Porcelain Convex Sign w/ Logo
Sold
$1,200
Fiat Automobiles Single Sided Porcelain Sign

500
Fiat Automobiles Single Sided Porcelain Sign
Sold
$1,300
Cresyl Knock Free Regular Gasoline Single Sided Porcelain Pump Plate Sign

501
Cresyl Knock Free Regular Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,500
Excellent Champlin Hi-V-I Motor Oil "On the Ground - Or in the Sky" Double Sided Porcelain Sign

502
Excellent Champlin Hi-V-I Motor Oil "On the Ground - Or in the Sky" Double Sided Porcelain Sign
Sold
$1,100
AA Garage Single Sided Porcelain Sign w/ Winged Logo

503
AA Garage Single Sided Porcelain Sign w/ Winged Logo
Sold
$1,300
Group of 3 Wonder Worker Single Sided Tin Signs Top Dressing Liquo Seal & Brake Dressing

504
Group of 3 Wonder Worker Single Sided Tin Signs Top Dressing Liquo Seal & Brake Dressing
Sold
$350
Wm. Penn Motor Oil Double Sided Tin Lubester Paddle Sign w/ Logo

505
Wm. Penn Motor Oil Double Sided Tin Lubester Paddle Sign w/ Logo
Sold
$1,200