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Day 1 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 20, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 602 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Amazing Lovell & Covel Masterpieces "America's Finest Chocolates" Single Sided Porcelain Sign
Amazing Lovell & Covel Masterpieces "America's Finest Chocolates" Single Sided Porcelain Sign
542
Amazing Lovell & Covel Masterpieces "America's Finest Chocolates" Single Sided Porcelain Sign
Sold
$700
Lavalette Station 35" Single Sided Porcelain Button Sign w/ Logo
Lavalette Station 35" Single Sided Porcelain Button Sign w/ Logo
543
Lavalette Station 35" Single Sided Porcelain Button Sign w/ Logo
Sold
$300
Goodyear Tires 30" Single Sided Porcelain Wingfoot Sign
Goodyear Tires 30" Single Sided Porcelain Wingfoot Sign
544
Goodyear Tires 30" Single Sided Porcelain Wingfoot Sign
Sold
$1,000
Coca-Cola 36" Single Sided Porcelain Button Sign w/ Bottle
Coca-Cola 36" Single Sided Porcelain Button Sign w/ Bottle
545
Coca-Cola 36" Single Sided Porcelain Button Sign w/ Bottle
Sold
$1,500
Cities Service Gasoline 8' Single Sided Porcelain Sign
Cities Service Gasoline 8' Single Sided Porcelain Sign
546
Cities Service Gasoline 8' Single Sided Porcelain Sign
Sold
$350
Calso Gasoline Convex Single Sided Porcelain Button Sign
Calso Gasoline Convex Single Sided Porcelain Button Sign
547
Calso Gasoline Convex Single Sided Porcelain Button Sign
Sold
$950
Wayne Feeds Die Cut Emb. Single Sided Tin Sign w/ Feed Bag
Wayne Feeds Die Cut Emb. Single Sided Tin Sign w/ Feed Bag
548
Wayne Feeds Die Cut Emb. Single Sided Tin Sign w/ Feed Bag
Sold
$1,200
Scarce Drink Vernor's Ginger Ale 5 Cents Ice Cold Emb. Single Sided Tin Sign w/ Detroit Skyline
Scarce Drink Vernor's Ginger Ale 5 Cents Ice Cold Emb. Single Sided Tin Sign w/ Detroit Skyline
549
Scarce Drink Vernor's Ginger Ale 5 Cents Ice Cold Emb. Single Sided Tin Sign w/ Detroit Skyline
Sold
$3,800
NOS 1978 Semperit Tires 6' Emb. Single Sided Tin Sign w/ Box
NOS 1978 Semperit Tires 6' Emb. Single Sided Tin Sign w/ Box
550
NOS 1978 Semperit Tires 6' Emb. Single Sided Tin Sign w/ Box
Sold
$2,600
Get Your Pioneer Hybrid Seed Corn Here Emb. Single Sided Tin Sign w/ Logo
Get Your Pioneer Hybrid Seed Corn Here Emb. Single Sided Tin Sign w/ Logo
551
Get Your Pioneer Hybrid Seed Corn Here Emb. Single Sided Tin Sign w/ Logo
Sold
$950
1956 Pennzoil Sound Your Z Safe Lubrication Die Cut Double Sided Tin Sign w/ Red Bell
1956 Pennzoil Sound Your Z Safe Lubrication Die Cut Double Sided Tin Sign w/ Red Bell
552
1956 Pennzoil Sound Your Z Safe Lubrication Die Cut Double Sided Tin Sign w/ Red Bell
Sold
$1,000
More Fun With NuGrape Soda 36" Single Sided Tin Bottlecap Sign
More Fun With NuGrape Soda 36" Single Sided Tin Bottlecap Sign
553
More Fun With NuGrape Soda 36" Single Sided Tin Bottlecap Sign
Sold
$500
Jeep CJ-5 CJ-7 Cherokee Wagoneer Pickup Emb. Single Sided Tin Sign w/ Logo
Jeep CJ-5 CJ-7 Cherokee Wagoneer Pickup Emb. Single Sided Tin Sign w/ Logo
554
Jeep CJ-5 CJ-7 Cherokee Wagoneer Pickup Emb. Single Sided Tin Sign w/ Logo
Sold
$1,400
NOS Hires in Bottles "Bracing Delicious" Emb. Single Sided Tin Sign w/ Paper
NOS Hires in Bottles "Bracing Delicious" Emb. Single Sided Tin Sign w/ Paper
555
NOS Hires in Bottles "Bracing Delicious" Emb. Single Sided Tin Sign w/ Paper
Sold
$1,000
FoMoCo Genuine Ford Parts Double Sided Tin Sign
FoMoCo Genuine Ford Parts Double Sided Tin Sign
556
FoMoCo Genuine Ford Parts Double Sided Tin Sign
Sold
$850
1959 Figurette "Regulated Charging Massage" A.R.A. Single Sided Tin Sign w/ Lady
1959 Figurette "Regulated Charging Massage" A.R.A. Single Sided Tin Sign w/ Lady
557
1959 Figurette "Regulated Charging Massage" A.R.A. Single Sided Tin Sign w/ Lady
Sold
$900
En-ar-co Lubricants National Products "For Peak Performance" Emb. Single Sided Tin Sign
En-ar-co Lubricants National Products "For Peak Performance" Emb. Single Sided Tin Sign
558
En-ar-co Lubricants National Products "For Peak Performance" Emb. Single Sided Tin Sign
Sold
$750
Conoco super Motor Oil "Hottest Brand Going" Double Sided Tin Sign w/ Logo
Conoco super Motor Oil "Hottest Brand Going" Double Sided Tin Sign w/ Logo
559
Conoco super Motor Oil "Hottest Brand Going" Double Sided Tin Sign w/ Logo
Sold
$1,400
Rare 1950 Coca-Cola Serve Coke at Home "6 for 25c" Single Sided Tin Pilaster Sign w/ 6 Pack
Rare 1950 Coca-Cola Serve Coke at Home "6 for 25c" Single Sided Tin Pilaster Sign w/ 6 Pack
560
Rare 1950 Coca-Cola Serve Coke at Home "6 for 25c" Single Sided Tin Pilaster Sign w/ 6 Pack
Sold
$4,000
Outstanding NOS Drink Coca-Cola in Bottles Single Sided Tin Button Sign w/ Paper
Outstanding NOS Drink Coca-Cola in Bottles Single Sided Tin Button Sign w/ Paper
561
Outstanding NOS Drink Coca-Cola in Bottles Single Sided Tin Button Sign w/ Paper
Sold
$950
Cities Service Gasoline Die Cut Clover Shaped Single Sided Tin Sign
Cities Service Gasoline Die Cut Clover Shaped Single Sided Tin Sign
562
Cities Service Gasoline Die Cut Clover Shaped Single Sided Tin Sign
Sold
$1,100
Bloodhound Tobacco "A Dog-gone Good Chew" Authorized Dealer Emb. Single Sided Tin Sign "Small"
Bloodhound Tobacco "A Dog-gone Good Chew" Authorized Dealer Emb. Single Sided Tin Sign "Small"
563
Bloodhound Tobacco "A Dog-gone Good Chew" Authorized Dealer Emb. Single Sided Tin Sign "Small"
Sold
$2,600
BF Goodrich Smileage Dealer Single Sided Tin Sign w/ Logo
BF Goodrich Smileage Dealer Single Sided Tin Sign w/ Logo
564
BF Goodrich Smileage Dealer Single Sided Tin Sign w/ Logo
Sold
$2,200
Prestone Anti-Freeze You're Set Safe Sure Single Sided Porcelain Thermometer Sign
Prestone Anti-Freeze You're Set Safe Sure Single Sided Porcelain Thermometer Sign
565
Prestone Anti-Freeze You're Set Safe Sure Single Sided Porcelain Thermometer Sign
Sold
$650
Shaler Rislone "The Oil Alloy" Single Sided Tin Thermometer Sign
Shaler Rislone "The Oil Alloy" Single Sided Tin Thermometer Sign
566
Shaler Rislone "The Oil Alloy" Single Sided Tin Thermometer Sign
Sold
$400
Fleet-Wing Gasoline Motor Oil 12" Advertising Thermometer w/ Logo
Fleet-Wing Gasoline Motor Oil 12" Advertising Thermometer w/ Logo
567
Fleet-Wing Gasoline Motor Oil 12" Advertising Thermometer w/ Logo
Sold
$375
Sunoco Service Station Men Single Sided Porcelain Rest Room Sign
Sunoco Service Station Men Single Sided Porcelain Rest Room Sign
568
Sunoco Service Station Men Single Sided Porcelain Rest Room Sign
Sold
$1,200
1907 American Express Co. Money Orders Sold Here Double Sided Porcelain Flange Sign
1907 American Express Co. Money Orders Sold Here Double Sided Porcelain Flange Sign
569
1907 American Express Co. Money Orders Sold Here Double Sided Porcelain Flange Sign
Sold
$800
Cast Iron Maytag "Wringer" Washing Machine Restored
Cast Iron Maytag "Wringer" Washing Machine Restored
570
Cast Iron Maytag "Wringer" Washing Machine Restored
Sold
$475
Quaker State Motor Oil "It's a Lucky Day for Your Car" Single Sided Tin Thermometer Sign w/ Logo
Quaker State Motor Oil "It's a Lucky Day for Your Car" Single Sided Tin Thermometer Sign w/ Logo
571
Quaker State Motor Oil "It's a Lucky Day for Your Car" Single Sided Tin Thermometer Sign w/ Logo
Sold
$350
NOS Trico Wiper Blades Thermometer Sign with Factory Box
NOS Trico Wiper Blades Thermometer Sign with Factory Box
572
NOS Trico Wiper Blades Thermometer Sign with Factory Box
Sold
$400
Union 76 Gasoline Single Sided Porcelain Pump Plate Sign
Union 76 Gasoline Single Sided Porcelain Pump Plate Sign
573
Union 76 Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$475
AAA Triple A North Bristol County Auto Club Double Sided Porcelain Sign
AAA Triple A North Bristol County Auto Club Double Sided Porcelain Sign
574
AAA Triple A North Bristol County Auto Club Double Sided Porcelain Sign
Sold
$475
Superb Standard Oil Company of Indiana Safety First Single Sided Porcelain Sign
Superb Standard Oil Company of Indiana Safety First Single Sided Porcelain Sign
575
Superb Standard Oil Company of Indiana Safety First Single Sided Porcelain Sign
Sold
$1,300
Soda and Acid Wood Fires Single Sided Porcelain Fire Extinguisher Sign
Soda and Acid Wood Fires Single Sided Porcelain Fire Extinguisher Sign
576
Soda and Acid Wood Fires Single Sided Porcelain Fire Extinguisher Sign
Sold
$100
Nice The Cumberland Mutual Fire Insurance Co. Bridgeton NY Single Sided Porcelain Sign
Nice The Cumberland Mutual Fire Insurance Co. Bridgeton NY Single Sided Porcelain Sign
577
Nice The Cumberland Mutual Fire Insurance Co. Bridgeton NY Single Sided Porcelain Sign
Sold
$700
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