Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Skelly Grease Master Service Guaranteed Lubrication Service Station Grease Gun Display Sign w/ Logo

73
Skelly Grease Master Service Guaranteed Lubrication Service Station Grease Gun Display Sign w/ Logo
Sold
$150
Oilzum Oils Lubricants Plastic Sign Insert w/ Logo

74
Oilzum Oils Lubricants Plastic Sign Insert w/ Logo
Sold
$475
Fantastic 1951 7Up Single Sided Porcelain Advertising Sign

75
Fantastic 1951 7Up Single Sided Porcelain Advertising Sign
Sold
$1,200
Superb Esso Elephant Kerosene Single Sided Porcelain Logo Sign

76
Superb Esso Elephant Kerosene Single Sided Porcelain Logo Sign
Sold
$550
Exxon Gasoline 7' Single Sided Porcelain ID Sign

77
Exxon Gasoline 7' Single Sided Porcelain ID Sign
Sold
$800
Terrific Fina Gasoline Single Sided Porcelain Pump Plate Sign

78
Terrific Fina Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,300
Superb Mercedes Benz Original Ersatzteile Single Sided Porcelain Sign w/ Logo

79
Superb Mercedes Benz Original Ersatzteile Single Sided Porcelain Sign w/ Logo
Sold
$2,000
Monolith Cements Horizontal 5' Single Sided Porcelain Sign w/ Logo

80
Monolith Cements Horizontal 5' Single Sided Porcelain Sign w/ Logo
Sold
$900
Pennsylvania DOR Official Inspection Station Double Sided Porcelain Sign w/ Bracket

81
Pennsylvania DOR Official Inspection Station Double Sided Porcelain Sign w/ Bracket
Sold
$950
Excellent Early Warning Do not Lean Over Edge of Platform Railroad Subway SS Porcelain Sign

82
Excellent Early Warning Do not Lean Over Edge of Platform Railroad Subway SS Porcelain Sign
Sold
$2,000
Exceptional Shell Fire Equipment Single Sided Porcelain Sign

83
Exceptional Shell Fire Equipment Single Sided Porcelain Sign
Sold
$550
Exceptional Early Union Turnpike New York Subway Station Single Sided Porcelain Sign

84
Exceptional Early Union Turnpike New York Subway Station Single Sided Porcelain Sign
Sold
$300
NOS U.S. Fish and Wildlife Service National Refuge Single Sided Porcelain Sign w/ Goose

85
NOS U.S. Fish and Wildlife Service National Refuge Single Sided Porcelain Sign w/ Goose
Sold
$3,800
Mild Woodbine Cigarettes Single Sided Porcelain Sign w/ Graphics

86
Mild Woodbine Cigarettes Single Sided Porcelain Sign w/ Graphics
Sold
$300
Ford E.A. Motor Co. Bridgeville PA DS Wooden Sign

87
Ford E.A. Motor Co. Bridgeville PA DS Wooden Sign
Sold
$1,400
Superb We Recommend Ex-Lax The Chocolate Laxative 39" Single Sided Porcelain Thermometer Sign

88
Superb We Recommend Ex-Lax The Chocolate Laxative 39" Single Sided Porcelain Thermometer Sign
Sold
$550
Amazing Ex-Lax The Chocolated Laxative Single Sided Porcelain Thermometer Sign

89
Amazing Ex-Lax The Chocolated Laxative Single Sided Porcelain Thermometer Sign
Sold
$450
Polarine The Perfect Motor Oil 1 Gallon Metal Can w/ Early Touring Car

90
Polarine The Perfect Motor Oil 1 Gallon Metal Can w/ Early Touring Car
Sold
$3,200
Panhandle Panolene Motor Oil Metal Quart Can Wichita Falls Texas

91
Panhandle Panolene Motor Oil Metal Quart Can Wichita Falls Texas
Sold
$2,600
Oilzum Motor Oil "Under the Seat" Half Gallon Metal Can

92
Oilzum Motor Oil "Under the Seat" Half Gallon Metal Can
Sold
$2,200
Wadhams Tempered Motor Oil Half Gallon Metal Can

93
Wadhams Tempered Motor Oil Half Gallon Metal Can
Sold
$250
NOS Stop Tank Car Connected Railroad Single Sided Porcelain Sign

94
NOS Stop Tank Car Connected Railroad Single Sided Porcelain Sign
Sold
$425
Alka Seltzer For Headache Upset Stomach 12" Advertising Thermometer w/ Speedy

95
Alka Seltzer For Headache Upset Stomach 12" Advertising Thermometer w/ Speedy
Sold
$300
BF Goodrich Footwear 12" PAM Advertising Thermometer w/ Logo

96
BF Goodrich Footwear 12" PAM Advertising Thermometer w/ Logo
Sold
$375
Kasco Dog Ration "It's Dog-licious" 10" Advertising Thermometer

97
Kasco Dog Ration "It's Dog-licious" 10" Advertising Thermometer
Sold
$225
United Hagie See Corn Sorghum Single Sided Tin Logo Thermometer Sign

98
United Hagie See Corn Sorghum Single Sided Tin Logo Thermometer Sign
Sold
$250
Early Automobile Wire Wheel Tire w/ Ford V8 Hubcap

99
Early Automobile Wire Wheel Tire w/ Ford V8 Hubcap
Sold
$450
Wayne Model #60 Computing Gas Pump Restored Sinclair H-C Gasoline

100
Wayne Model #60 Computing Gas Pump Restored Sinclair H-C Gasoline
Sold
$5,000
Butler Model #71 Ten Gallon Visible Gas Pump Restored Ford
101
Butler Model #71 Ten Gallon Visible Gas Pump Restored Ford
Sold
$7,000
Butler Model #71 Ten Gallon Visible Gas Pump Restored Ford
102
Butler Model #71 Ten Gallon Visible Gas Pump Restored Ford
Sold
$6,500
Fantastic Hayes Equipment MFG Co 15 Gallon Visible Gas Pump Restored Cadillac
103
Fantastic Hayes Equipment MFG Co 15 Gallon Visible Gas Pump Restored Cadillac
Sold
$8,500
Butler 71 Ten Gallon Visible Gas Pump Restored Flying A Gill
104
Butler 71 Ten Gallon Visible Gas Pump Restored Flying A Gill
Sold
$6,000
Fry Model #117 Ten Gallon Visible Gas Pump Restored Gold Crown
105
Fry Model #117 Ten Gallon Visible Gas Pump Restored Gold Crown
Sold
$7,500
Tokheim Model #850 Clockface Gas Pump Restored Mobil
106
Tokheim Model #850 Clockface Gas Pump Restored Mobil
Sold
$9,000
American Model #1144 Clockface Gas Pump Restored Polly
107
American Model #1144 Clockface Gas Pump Restored Polly
Sold
$5,500
Bennett Clock Face Gas Pump Restored Richfield
108
Bennett Clock Face Gas Pump Restored Richfield
Sold
$6,000