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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Rare GM General Motors Die Cut Single Sided Porcelain Sign w/ Logo
Rare GM General Motors Die Cut Single Sided Porcelain Sign w/ Logo
988
Rare GM General Motors Die Cut Single Sided Porcelain Sign w/ Logo
Sold
$5,000
Gilmore Lion Head Motor Oil Emb. Single Sided Tin Sign w/ Logo
Gilmore Lion Head Motor Oil Emb. Single Sided Tin Sign w/ Logo
989
Gilmore Lion Head Motor Oil Emb. Single Sided Tin Sign w/ Logo
Sold
$2,800
Amazing Goodrich Tires Horizontal 5' Single Sided Porcelain Sign w/ Logo
Amazing Goodrich Tires Horizontal 5' Single Sided Porcelain Sign w/ Logo
990
Amazing Goodrich Tires Horizontal 5' Single Sided Porcelain Sign w/ Logo
Sold
$3,400
Gulf Gasoline Dealer Service Station 6' Double Sided Porcelain Sign
Gulf Gasoline Dealer Service Station 6' Double Sided Porcelain Sign
991
Gulf Gasoline Dealer Service Station 6' Double Sided Porcelain Sign
Sold
$4,000
1949 Gulf Dealer Double Sided Porcelain Sign w/ Ring
1949 Gulf Dealer Double Sided Porcelain Sign w/ Ring
992
1949 Gulf Dealer Double Sided Porcelain Sign w/ Ring
Sold
$2,800
Excellent Hercules Special 80 Gasoline Single Sided Porcelain Pump Plate Sign
Excellent Hercules Special 80 Gasoline Single Sided Porcelain Pump Plate Sign
993
Excellent Hercules Special 80 Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$4,600
Hudson Parts Service Die Cut Double Sided Porcelain Sign
Hudson Parts Service Die Cut Double Sided Porcelain Sign
994
Hudson Parts Service Die Cut Double Sided Porcelain Sign
Sold
$4,400
Superb Imperial Chrysler Automobiles Service Die Cut Double Sided Porcelain Sign
Superb Imperial Chrysler Automobiles Service Die Cut Double Sided Porcelain Sign
995
Superb Imperial Chrysler Automobiles Service Die Cut Double Sided Porcelain Sign
Sold
$4,800
Interlux Marine Paints Emb. Single Sided Tin Sign w/ Boats & Ocean Scene
Interlux Marine Paints Emb. Single Sided Tin Sign w/ Boats & Ocean Scene
996
Interlux Marine Paints Emb. Single Sided Tin Sign w/ Boats & Ocean Scene
Sold
$5,500
7 NOS Lesser Jeweler Watch Clock National Sign Co SS Tin Signs w/ Original Crate St. Mary's PA
7 NOS Lesser Jeweler Watch Clock National Sign Co SS Tin Signs w/ Original Crate St. Mary's PA
997
7 NOS Lesser Jeweler Watch Clock National Sign Co SS Tin Signs w/ Original Crate St. Mary's PA
Sold
$7,500
Keystone Vitalized Gasoline 5' Double Sided Porcelain Sign w/ Frame "Minor"
Keystone Vitalized Gasoline 5' Double Sided Porcelain Sign w/ Frame "Minor"
998
Keystone Vitalized Gasoline 5' Double Sided Porcelain Sign w/ Frame "Minor"
Sold
$2,800
Amazing Mercedes Benz 23.5" Single Sided Porcelain Convex Sign w/ Logo
Amazing Mercedes Benz 23.5" Single Sided Porcelain Convex Sign w/ Logo
999
Amazing Mercedes Benz 23.5" Single Sided Porcelain Convex Sign w/ Logo
Sold
$5,500
Scarce Ya-Hoo! Drink Mountain Dew Vertical Emb. Single Sided Tin Sign w/ Hillbilly & Bottle
Scarce Ya-Hoo! Drink Mountain Dew Vertical Emb. Single Sided Tin Sign w/ Hillbilly & Bottle
1000
Scarce Ya-Hoo! Drink Mountain Dew Vertical Emb. Single Sided Tin Sign w/ Hillbilly & Bottle
Sold
$6,000
Nash Lafayette Authorized Service Die Cut Double Sided Porcelain Sign
Nash Lafayette Authorized Service Die Cut Double Sided Porcelain Sign
1001
Nash Lafayette Authorized Service Die Cut Double Sided Porcelain Sign
Sold
$3,000
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
1002
Oilzum Vita Lube Motor Oils Double Sided Tin Sign w/ Oswald
Sold
$2,600
Oldsmobile Safety Tested Used Cars 48" Single Sided Porcelain Sign
Oldsmobile Safety Tested Used Cars 48" Single Sided Porcelain Sign
1003
Oldsmobile Safety Tested Used Cars 48" Single Sided Porcelain Sign
Sold
$4,800
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Sign
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Sign
1004
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Sign
Sold
$4,400
Rare Pan-Am Motor Oils 6' Single Sided Porcelain Sign w/ Frame
Rare Pan-Am Motor Oils 6' Single Sided Porcelain Sign w/ Frame
1005
Rare Pan-Am Motor Oils 6' Single Sided Porcelain Sign w/ Frame
Sold
$12,000
1947 Gillette Tires Batteries Accessories 8' Emb. Single Sided Tin Sign w/ Logo
1947 Gillette Tires Batteries Accessories 8' Emb. Single Sided Tin Sign w/ Logo
1006
1947 Gillette Tires Batteries Accessories 8' Emb. Single Sided Tin Sign w/ Logo
Sold
$4,000
Penn Veedol Motor Oil "100% Pennsylvania" Double Sided Porcelain Tombstone Sign
Penn Veedol Motor Oil "100% Pennsylvania" Double Sided Porcelain Tombstone Sign
1007
Penn Veedol Motor Oil "100% Pennsylvania" Double Sided Porcelain Tombstone Sign
Sold
$4,000
Pennzoil Gasoline 8' Double Sided Porcelain ID Sign
Pennzoil Gasoline 8' Double Sided Porcelain ID Sign
1008
Pennzoil Gasoline 8' Double Sided Porcelain ID Sign
Sold
$5,500
5 NOS Ithaca No Hunting on This Farm Truman's A.D.S. Pharmacy Signs w/ Original Wooden Crate
5 NOS Ithaca No Hunting on This Farm Truman's A.D.S. Pharmacy Signs w/ Original Wooden Crate
1009
5 NOS Ithaca No Hunting on This Farm Truman's A.D.S. Pharmacy Signs w/ Original Wooden Crate
Sold
$1,700
Rare Pontiac Sales & Service 28.5" Single Sided Tin Sign w/ Logo
Rare Pontiac Sales & Service 28.5" Single Sided Tin Sign w/ Logo
1010
Rare Pontiac Sales & Service 28.5" Single Sided Tin Sign w/ Logo
Sold
$4,200
Red Crown Ethyl Gasoline 30" Double Sided Porcelain Logo Sign
Red Crown Ethyl Gasoline 30" Double Sided Porcelain Logo Sign
1011
Red Crown Ethyl Gasoline 30" Double Sided Porcelain Logo Sign
Sold
$1,600
Scarce Savmor PL Gasoline Single Sided Porcelain Pump Plate Sign w/ Eagle Oklahoma City
Scarce Savmor PL Gasoline Single Sided Porcelain Pump Plate Sign w/ Eagle Oklahoma City
1012
Scarce Savmor PL Gasoline Single Sided Porcelain Pump Plate Sign w/ Eagle Oklahoma City
Sold
$2,800
Shell Gasoline 48" Double Sided Porcelain Service Station Sign
Shell Gasoline 48" Double Sided Porcelain Service Station Sign
1013
Shell Gasoline 48" Double Sided Porcelain Service Station Sign
Sold
$2,600
Exceptional Sinclair 12" Single Sided Porcelain Truck Door Sign w/ Dino
Exceptional Sinclair 12" Single Sided Porcelain Truck Door Sign w/ Dino
1014
Exceptional Sinclair 12" Single Sided Porcelain Truck Door Sign w/ Dino
Sold
$4,800
Sinclair Opaline Motor Oils "Mellowed 80 Million Years" 11" Single Sided Porcelain Sign w/ Dino
Sinclair Opaline Motor Oils "Mellowed 80 Million Years" 11" Single Sided Porcelain Sign w/ Dino
1015
Sinclair Opaline Motor Oils "Mellowed 80 Million Years" 11" Single Sided Porcelain Sign w/ Dino
Sold
$9,000
Sinclair Pennsylvania Motor Oil "Mellowed 100 Million Years" 11" Single Sided Porcelain Sign w/ Dino
Sinclair Pennsylvania Motor Oil "Mellowed 100 Million Years" 11" Single Sided Porcelain Sign w/ Dino
1016
Sinclair Pennsylvania Motor Oil "Mellowed 100 Million Years" 11" Single Sided Porcelain Sign w/ Dino
Sold
$4,400
Superb Sinclair Gasoline 10' Self-Framed Single Sided Porcelain Sign
Superb Sinclair Gasoline 10' Self-Framed Single Sided Porcelain Sign
1017
Superb Sinclair Gasoline 10' Self-Framed Single Sided Porcelain Sign
Sold
$6,000
1961 Sinclair Gasoline 7' Double Sided Porcelain ID Sign w/ Dino
1961 Sinclair Gasoline 7' Double Sided Porcelain ID Sign w/ Dino
1018
1961 Sinclair Gasoline 7' Double Sided Porcelain ID Sign w/ Dino
Sold
$4,000
Terrific Texas Hereford Cattle Association Double Sided Porcelain Sign
Terrific Texas Hereford Cattle Association Double Sided Porcelain Sign
1019
Terrific Texas Hereford Cattle Association Double Sided Porcelain Sign
Sold
$2,800
Tiolene Motor Oils DS Tin Sign w/ Bullseye & Mileage to LA & San Francisco "Pure Oil" w/ Bracket
Tiolene Motor Oils DS Tin Sign w/ Bullseye & Mileage to LA & San Francisco "Pure Oil" w/ Bracket
1020
Tiolene Motor Oils DS Tin Sign w/ Bullseye & Mileage to LA & San Francisco "Pure Oil" w/ Bracket
Sold
$3,200
Exceptional White PDQ Trucks Sales & Service Die Cut Double Sided Porcelain Sign
Exceptional White PDQ Trucks Sales & Service Die Cut Double Sided Porcelain Sign
1021
Exceptional White PDQ Trucks Sales & Service Die Cut Double Sided Porcelain Sign
Sold
$2,600
Impressive White Trucks 36" Single Sided Porcelain Sign
Impressive White Trucks 36" Single Sided Porcelain Sign
1022
Impressive White Trucks 36" Single Sided Porcelain Sign
Sold
$3,400
Superb White Trucks Autocar Freightliner 36" Double Sided Porcelain Sign w/ Logos
Superb White Trucks Autocar Freightliner 36" Double Sided Porcelain Sign w/ Logos
1023
Superb White Trucks Autocar Freightliner 36" Double Sided Porcelain Sign w/ Logos
Sold
$2,200
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