Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Nice White Trucks Autocar Freightliner 36" Double Sided Porcelain Sign w/ Logos

1024
Nice White Trucks Autocar Freightliner 36" Double Sided Porcelain Sign w/ Logos
Sold
$2,600
Terrific Whitlock Ethyl Super Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

1025
Terrific Whitlock Ethyl Super Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$3,400
Fantastic Goodrich Colombes Die Cut Double Sided Porcelain Flange Sign w/ Tire & Arrow

1026
Fantastic Goodrich Colombes Die Cut Double Sided Porcelain Flange Sign w/ Tire & Arrow
Sold
$4,200
Texaco Motor Oil "The Texas Company" Die Cut Double Sided Porcelain Flange Sign "Black T"

1027
Texaco Motor Oil "The Texas Company" Die Cut Double Sided Porcelain Flange Sign "Black T"
Sold
$1,900
Superb Husky Hi Power Single Sided Porcelain Pump Plate Sign

1028
Superb Husky Hi Power Single Sided Porcelain Pump Plate Sign
Sold
$3,400
Early Badger Tires "Winning with Quality" 10' Single Sided Tin Sign

1029
Early Badger Tires "Winning with Quality" 10' Single Sided Tin Sign
Sold
$6,500
Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign

1030
Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign
Sold
$2,000
Nice Conoco Gasoline Die Cut 30" Double Sided Porcelain Sign

1031
Nice Conoco Gasoline Die Cut 30" Double Sided Porcelain Sign
Sold
$3,200
Conoco Gasoline Die Cut 40" Double Sided Porcelain Sign

1032
Conoco Gasoline Die Cut 40" Double Sided Porcelain Sign
Sold
$2,200
Exceptional NOS Drink Double Cola "Just Wonderful!" Emb Single Sided Tin Sign w/ Paper
1033
Exceptional NOS Drink Double Cola "Just Wonderful!" Emb Single Sided Tin Sign w/ Paper
Sold
$1,800
Nice 1962 Firestone 12' Die Cut Single Sided Porcelain Sign

1034
Nice 1962 Firestone 12' Die Cut Single Sided Porcelain Sign
Sold
$2,600
Ford Automobiles Single Sided Porcelain Sign w/ Reverse Colors

1035
Ford Automobiles Single Sided Porcelain Sign w/ Reverse Colors
Sold
$3,200
Goodyear Tires 6.5' Single Sided Porcelain Sign w/ Wingfoot

1036
Goodyear Tires 6.5' Single Sided Porcelain Sign w/ Wingfoot
Sold
$2,400
Amazing Gulf Gasoline Service Station 6' Die Cut Single Sided Porcelain Sign

1037
Amazing Gulf Gasoline Service Station 6' Die Cut Single Sided Porcelain Sign
Sold
$4,800
Gulf Gasoline 42" Double Sided Porcelain Service Station Sign

1038
Gulf Gasoline 42" Double Sided Porcelain Service Station Sign
Sold
$11,000
1956 Invader Motor Oils 45" Single Sided Tin Bubble Sign w/ Knight

1039
1956 Invader Motor Oils 45" Single Sided Tin Bubble Sign w/ Knight
Sold
$7,000
Nash Service Station Die Cut Double Sided Porcelain Sign

1040
Nash Service Station Die Cut Double Sided Porcelain Sign
Sold
$4,200
Oldsmobile Safety Tested Used Cars 24" Single Sided Porcelain Sign

1041
Oldsmobile Safety Tested Used Cars 24" Single Sided Porcelain Sign
Sold
$3,600
Exceptional 1956 Phillips 66 30" Double Sided Porcelain Sign

1042
Exceptional 1956 Phillips 66 30" Double Sided Porcelain Sign
Sold
$3,200
Ruchti Bros. Baby Beef "Our Specialty" South Gate California Single Sided Porcelain Sign w/ Bull

1043
Ruchti Bros. Baby Beef "Our Specialty" South Gate California Single Sided Porcelain Sign w/ Bull
Sold
$2,200
Scarce Shellubrication The Modern Upkeep Service Single Sided Porcelain Sign

1044
Scarce Shellubrication The Modern Upkeep Service Single Sided Porcelain Sign
Sold
$8,500
Studebaker Lark ABC Used Cars 42" Double Sided Porcelain Sign

1045
Studebaker Lark ABC Used Cars 42" Double Sided Porcelain Sign
Sold
$2,800
1954 Texaco Gasoline 6' Double Sided Porcelain ID Sign

1046
1954 Texaco Gasoline 6' Double Sided Porcelain ID Sign
Sold
$3,000
White Rose Gasoline Die Cut Single Sided Tin Sign w/ Boy & Slate

1047
White Rose Gasoline Die Cut Single Sided Tin Sign w/ Boy & Slate
Sold
$1,200
Fantastic 1964 Ask for Wolf's Head Oil and Lubes Emb. Single Sided Tin Logo Sign

1048
Fantastic 1964 Ask for Wolf's Head Oil and Lubes Emb. Single Sided Tin Logo Sign
Sold
$2,400
Phillips 66 Gasoline 48" Single Sided Porcelain Neon Sign

1049
Phillips 66 Gasoline 48" Single Sided Porcelain Neon Sign
Sold
$6,000
Superb 1964 American Gasoline Double Sided Porcelain ID Sign w/ Ring

1050
Superb 1964 American Gasoline Double Sided Porcelain ID Sign w/ Ring
Sold
$13,000
Marathon Products "Best in the Long Run" 48 Double Sided Porcelain Sign w/ Running Man

1051
Marathon Products "Best in the Long Run" 48 Double Sided Porcelain Sign w/ Running Man
Sold
$6,000
Gamewell Fire Box w/ Ornate Pole Restored City of Atlanta

1052
Gamewell Fire Box w/ Ornate Pole Restored City of Atlanta
Sold
$4,800
Eco Model #33 Air Meter w/ Cast Iron Base Sunoco Restored

1053
Eco Model #33 Air Meter w/ Cast Iron Base Sunoco Restored
Sold
$9,000
Eco Model #33 Air Meter w/ Cast Iron Base Esso Restored

1054
Eco Model #33 Air Meter w/ Cast Iron Base Esso Restored
Sold
$8,500
Goodyear Porcelain Tire Rack Store Display Complete w 3 Signs

1055
Goodyear Porcelain Tire Rack Store Display Complete w 3 Signs
Sold
$2,000
Dixie Gas 6' Emb. Lighted Sign w/ Flag Logo

1056
Dixie Gas 6' Emb. Lighted Sign w/ Flag Logo
Sold
$9,000
Thirsty? Just Whistle Emb. Single Sided Tin Neon Sign w/ Elves

1057
Thirsty? Just Whistle Emb. Single Sided Tin Neon Sign w/ Elves
Sold
$3,800
Orange Crush Carbonated Beverages Emb. Single Sided Tin Neon Sign w/ Crushy

1058
Orange Crush Carbonated Beverages Emb. Single Sided Tin Neon Sign w/ Crushy
Sold
$4,800
Kelvinator Double Sided Porcelain Neon Sign w/ Knight Logo

1059
Kelvinator Double Sided Porcelain Neon Sign w/ Knight Logo
Sold
$4,400