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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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IH International Harvester 4' Single Sided Porcelain Neon Sign
IH International Harvester 4' Single Sided Porcelain Neon Sign
1060
IH International Harvester 4' Single Sided Porcelain Neon Sign
Sold
$11,000
GE General Electric Double Sided Porcelain Neon Logo Sign
GE General Electric Double Sided Porcelain Neon Logo Sign
1061
GE General Electric Double Sided Porcelain Neon Logo Sign
Sold
$5,000
Drink Coca-Cola in Bottles Double Sided Tin Neon Sign
Drink Coca-Cola in Bottles Double Sided Tin Neon Sign
1062
Drink Coca-Cola in Bottles Double Sided Tin Neon Sign
Sold
$6,000
1930s Coca-Cola Single Sided Tin Neon Sign w/ Bottle
1930s Coca-Cola Single Sided Tin Neon Sign w/ Bottle
1063
1930s Coca-Cola Single Sided Tin Neon Sign w/ Bottle
Sold
$2,600
Rare Square Oil Co. Gasoline Single Sided Porcelain Pump Plate Sign Los Angeles CA
Rare Square Oil Co. Gasoline Single Sided Porcelain Pump Plate Sign Los Angeles CA
1064
Rare Square Oil Co. Gasoline Single Sided Porcelain Pump Plate Sign Los Angeles CA
Sold
$3,200
Outstanding Life Gasoline Single Sided Porcelain Pump Plate Sign
Outstanding Life Gasoline Single Sided Porcelain Pump Plate Sign
1065
Outstanding Life Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$6,000
Winter Oilzum "The Cream of Pure Pennsylvania Oil" Double Sided Tin Sign
Winter Oilzum "The Cream of Pure Pennsylvania Oil" Double Sided Tin Sign
1066
Winter Oilzum "The Cream of Pure Pennsylvania Oil" Double Sided Tin Sign
Sold
$3,200
Amazing Cities Service "Once Always" 42" Double Sided Porcelain Logo Sign w/ Ring
Amazing Cities Service "Once Always" 42" Double Sided Porcelain Logo Sign w/ Ring
1067
Amazing Cities Service "Once Always" 42" Double Sided Porcelain Logo Sign w/ Ring
Sold
$5,000
Francisco Auto Heater "Summer Here all the Year" Single Sided Tin Lithographic Sign w/ Touring Car
Francisco Auto Heater "Summer Here all the Year" Single Sided Tin Lithographic Sign w/ Touring Car
1068
Francisco Auto Heater "Summer Here all the Year" Single Sided Tin Lithographic Sign w/ Touring Car
Sold
$4,200
Super Greyhound Motor Fuel 5' Double Sided Porcelain w/ Logo
Super Greyhound Motor Fuel 5' Double Sided Porcelain w/ Logo
1069
Super Greyhound Motor Fuel 5' Double Sided Porcelain w/ Logo
Sold
$6,500
Thirsty? Just Whistle Emb. Single Sided Tin Sign w/ Elf & Bottle
Thirsty? Just Whistle Emb. Single Sided Tin Sign w/ Elf & Bottle
1070
Thirsty? Just Whistle Emb. Single Sided Tin Sign w/ Elf & Bottle
Sold
$3,200
Woolsey Marine Paints "Serving at Sea Since 1853" Single Sided Porcelain Sign w/ Boats
Woolsey Marine Paints "Serving at Sea Since 1853" Single Sided Porcelain Sign w/ Boats
1071
Woolsey Marine Paints "Serving at Sea Since 1853" Single Sided Porcelain Sign w/ Boats
Sold
$6,000
White Rose Gasoline 48" Double Sided Porcelain Logo Sign
White Rose Gasoline 48" Double Sided Porcelain Logo Sign
1072
White Rose Gasoline 48" Double Sided Porcelain Logo Sign
Sold
$5,000
Waverly Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Waverly Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
1073
Waverly Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$4,400
Rare Utah Oil Refining Co. ISO=VIS "D" Motor Oil Service 30" Double Sided Porcelain Sign
Rare Utah Oil Refining Co. ISO=VIS "D" Motor Oil Service 30" Double Sided Porcelain Sign
1074
Rare Utah Oil Refining Co. ISO=VIS "D" Motor Oil Service 30" Double Sided Porcelain Sign
Sold
$4,600
USL Economical Dependable Batteries Single Sided Porcelain Sign
USL Economical Dependable Batteries Single Sided Porcelain Sign
1075
USL Economical Dependable Batteries Single Sided Porcelain Sign
Sold
$2,400
NOS 1937 Texaco Roof Coatings and Cements Die Cut Single Sided Tin Sign w/ Logo "Black T"
NOS 1937 Texaco Roof Coatings and Cements Die Cut Single Sided Tin Sign w/ Logo "Black T"
1076
NOS 1937 Texaco Roof Coatings and Cements Die Cut Single Sided Tin Sign w/ Logo "Black T"
Sold
$7,000
Texaco Gasoline Motor Oil 42" Double Sided Porcelain Sign
Texaco Gasoline Motor Oil 42" Double Sided Porcelain Sign
1077
Texaco Gasoline Motor Oil 42" Double Sided Porcelain Sign
Sold
$4,000
Superb Texaco The Texas Company No Smoking Single Sided Porcelain Sign w/ Logos "Black T"
Superb Texaco The Texas Company No Smoking Single Sided Porcelain Sign w/ Logos "Black T"
1078
Superb Texaco The Texas Company No Smoking Single Sided Porcelain Sign w/ Logos "Black T"
Sold
$3,800
Enjoy Squirt "Never an After-Thirst" 5' Single Sided Porcelain Sign w/ Boy & Bottle
Enjoy Squirt "Never an After-Thirst" 5' Single Sided Porcelain Sign w/ Boy & Bottle
1079
Enjoy Squirt "Never an After-Thirst" 5' Single Sided Porcelain Sign w/ Boy & Bottle
Sold
$5,500
Independent Gasoline Motor Oil 32" Double Sided Porcelain Sign w/ Thunderbird Logo
Independent Gasoline Motor Oil 32" Double Sided Porcelain Sign w/ Thunderbird Logo
1080
Independent Gasoline Motor Oil 32" Double Sided Porcelain Sign w/ Thunderbird Logo
Sold
$8,000
Hudson Sales Service 48" Die Cut Double Sided Porcelain Sign
Hudson Sales Service 48" Die Cut Double Sided Porcelain Sign
1081
Hudson Sales Service 48" Die Cut Double Sided Porcelain Sign
Sold
$3,400
White Rose Gasoline 50" Double Sided Porcelain Sign w/ Hanger
White Rose Gasoline 50" Double Sided Porcelain Sign w/ Hanger
1082
White Rose Gasoline 50" Double Sided Porcelain Sign w/ Hanger
Sold
$18,000
Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
1083
Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
Sold
$3,400
Ford Genuine Parts Double Sided Porcelain Sign
Ford Genuine Parts Double Sided Porcelain Sign
1084
Ford Genuine Parts Double Sided Porcelain Sign
Sold
$2,800
Rare 1958 Harley Davidson Parts & Accessories "Always Tops" Framed Cloth Advertising Banner
Rare 1958 Harley Davidson Parts & Accessories "Always Tops" Framed Cloth Advertising Banner
1085
Rare 1958 Harley Davidson Parts & Accessories "Always Tops" Framed Cloth Advertising Banner
Sold
$1,800
Rare Pennzoil "Be Oil Wise" 19.5" Lighted Advertising Clock w/ Owls
Rare Pennzoil "Be Oil Wise" 19.5" Lighted Advertising Clock w/ Owls
1086
Rare Pennzoil "Be Oil Wise" 19.5" Lighted Advertising Clock w/ Owls
Sold
$4,200
Illinois Farm Supply Blue Seal Motor Oil 30" Double Sided Porcelain Curb Sign
Illinois Farm Supply Blue Seal Motor Oil 30" Double Sided Porcelain Curb Sign
1087
Illinois Farm Supply Blue Seal Motor Oil 30" Double Sided Porcelain Curb Sign
Sold
$4,800
Pure Oil Co. Blitzen Tractor King Spark Plugs Countertop Metal Display w/ Traffic Cop
Pure Oil Co. Blitzen Tractor King Spark Plugs Countertop Metal Display w/ Traffic Cop
1088
Pure Oil Co. Blitzen Tractor King Spark Plugs Countertop Metal Display w/ Traffic Cop
Sold
$5,000
Cities Service Oils Double Sided Porcelain Curb Sign w/ Base
Cities Service Oils Double Sided Porcelain Curb Sign w/ Base
1089
Cities Service Oils Double Sided Porcelain Curb Sign w/ Base
Sold
$9,000
Mobiloil Service Station Die Cut Double Sided Porcelain Curb Sign w/ Base & Pegasus
Mobiloil Service Station Die Cut Double Sided Porcelain Curb Sign w/ Base & Pegasus
1090
Mobiloil Service Station Die Cut Double Sided Porcelain Curb Sign w/ Base & Pegasus
Sold
$2,600
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Curb Sign
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Curb Sign
1091
Pan-Am Gasoline Motor Oils 30" Double Sided Porcelain Curb Sign
Sold
$5,500
Shell Motor Oil Die Cut Double Sided Tin Flange Sign
Shell Motor Oil Die Cut Double Sided Tin Flange Sign
1092
Shell Motor Oil Die Cut Double Sided Tin Flange Sign
Sold
$2,000
Champion Spark Plugs Dealer Double Sided Tin Flange
Champion Spark Plugs Dealer Double Sided Tin Flange
1093
Champion Spark Plugs Dealer Double Sided Tin Flange
Sold
$4,000
We Use Chevrolet Genuine Parts Double Sided Tin Flange Sign w/ Logo
We Use Chevrolet Genuine Parts Double Sided Tin Flange Sign w/ Logo
1094
We Use Chevrolet Genuine Parts Double Sided Tin Flange Sign w/ Logo
Sold
$1,900
Scarce GM General Motors Delco Double Sided Tin Flange Sign w/ Logo
Scarce GM General Motors Delco Double Sided Tin Flange Sign w/ Logo
1095
Scarce GM General Motors Delco Double Sided Tin Flange Sign w/ Logo
Sold
$3,600
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