Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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1948 Gulfpride The World's Finest Motor Oil Emb. Single Sided Tin Sign w/ Logo

1132
1948 Gulfpride The World's Finest Motor Oil Emb. Single Sided Tin Sign w/ Logo
Sold
$3,000
1947 Gulflube The High Mileage Motor Oil Emb. Single Sided Tin Sign w/ Logo

1133
1947 Gulflube The High Mileage Motor Oil Emb. Single Sided Tin Sign w/ Logo
Sold
$3,600
Harley Davidson Motor Cycles Sales Service Emb. Single Sided Tin Sign

1134
Harley Davidson Motor Cycles Sales Service Emb. Single Sided Tin Sign
Sold
$8,000
Hood Tires Vertical Single Sided Tin 6.5' Sign w/ Flag Man

1135
Hood Tires Vertical Single Sided Tin 6.5' Sign w/ Flag Man
Sold
$4,200
Hudson Essex Automobiles Service Double Sided Porcelain Sign

1136
Hudson Essex Automobiles Service Double Sided Porcelain Sign
Sold
$1,600
Hupmobile Service Double Sided Porcelain Sign w/ Logo

1137
Hupmobile Service Double Sided Porcelain Sign w/ Logo
Sold
$2,600
Ask for Kendall Motor Oils Double Sided Porcelain Sign w/ Seal

1138
Ask for Kendall Motor Oils Double Sided Porcelain Sign w/ Seal
Sold
$7,500
Mercedes Benz Service 42" Double Sided Porcelain Sign w/ logo

1139
Mercedes Benz Service 42" Double Sided Porcelain Sign w/ logo
Sold
$3,200
Exceptional Mercedes Benz 15.5" Single Sided Porcelain Convex Single Sided Porcelain Logo Sign

1140
Exceptional Mercedes Benz 15.5" Single Sided Porcelain Convex Single Sided Porcelain Logo Sign
Sold
$2,000
Superb Mercedes Benz 23.5" Single Sided Porcelain Domed Sign w/ Logo

1141
Superb Mercedes Benz 23.5" Single Sided Porcelain Domed Sign w/ Logo
Sold
$4,000
1955 Merita Enriched Bread Emb. Single Sided Tin Sign w/ Lone Ranger

1142
1955 Merita Enriched Bread Emb. Single Sided Tin Sign w/ Lone Ranger
Sold
$7,500
Rare Mobilgas Socony-Vacuum Single Sided Porcelain Truck Door Sign w/ Pegasus "Right Facing"

1143
Rare Mobilgas Socony-Vacuum Single Sided Porcelain Truck Door Sign w/ Pegasus "Right Facing"
Sold
$6,000
Iconic Gargoyle Mobiloil Vacuum Oil Company Double Sided Porcelain Flange Sign

1144
Iconic Gargoyle Mobiloil Vacuum Oil Company Double Sided Porcelain Flange Sign
Sold
$4,000
Motorite Union Oil Company Die Cut Double Sided Porcelain Shield Sign

1145
Motorite Union Oil Company Die Cut Double Sided Porcelain Shield Sign
Sold
$7,000
Nice Niagara Fire Insurance Company New York Single Sided Porcelain Sign

1146
Nice Niagara Fire Insurance Company New York Single Sided Porcelain Sign
Sold
$2,800
Outstanding 1966 Oilzum Motorcycle Oil "Choice of Champions" Single Sided Tin Sign w/ Logo

1147
Outstanding 1966 Oilzum Motorcycle Oil "Choice of Champions" Single Sided Tin Sign w/ Logo
Sold
$4,200
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "Crest Logo"

1148
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "Crest Logo"
Sold
$2,200
Drink Orange Crush 4' Vertical Emb. Single Sided Tin Sign w/ Krinkle Bottle & Crushy

1149
Drink Orange Crush 4' Vertical Emb. Single Sided Tin Sign w/ Krinkle Bottle & Crushy
Sold
$3,600
Paragon Heavy Duty Motor Oil Emb. Single Sided Tin Sign w/ Logo

1150
Paragon Heavy Duty Motor Oil Emb. Single Sided Tin Sign w/ Logo
Sold
$2,800
1950 Pennzoil Posey Motor Co. Willys Cars Trucks Jeeps Cordele Georgia Die Cut Single Sided Tin Sign

1151
1950 Pennzoil Posey Motor Co. Willys Cars Trucks Jeeps Cordele Georgia Die Cut Single Sided Tin Sign
Sold
$2,000
Perfect Circle Piston Rings "Look Out Oil Hog!" Emb. Single Sided Tin Sign w/ Early Car

1152
Perfect Circle Piston Rings "Look Out Oil Hog!" Emb. Single Sided Tin Sign w/ Early Car
Sold
$4,000
Amazing Phillips 66 30" Die Cut Double Sided Porcelain Sign

1153
Amazing Phillips 66 30" Die Cut Double Sided Porcelain Sign
Sold
$2,800
Players Navy Cut Tobacco and Cigarettes Single Sided Porcelain Sign w/ Sailor

1154
Players Navy Cut Tobacco and Cigarettes Single Sided Porcelain Sign w/ Sailor
Sold
$5,000
Outstanding Pure High HP Purelube "High Horsepower Motor Oil" Emb. Single Sided Tin Logo Sign

1155
Outstanding Pure High HP Purelube "High Horsepower Motor Oil" Emb. Single Sided Tin Logo Sign
Sold
$4,200
Superb Quaker State Motor Oil Vertical Single Sided Tin Sign

1156
Superb Quaker State Motor Oil Vertical Single Sided Tin Sign
Sold
$2,800
RC Royal Crown Cola "Best by Taste Test" Die Cut 6' Double Sided Porcelain Sign

1157
RC Royal Crown Cola "Best by Taste Test" Die Cut 6' Double Sided Porcelain Sign
Sold
$2,600
Pennzoil Gasoline 7' Double Sided Porcelain ID Sign

1158
Pennzoil Gasoline 7' Double Sided Porcelain ID Sign
Sold
$2,800
1968 Royal Gasoline 7' Double Sided Porcelain ID Sign w/ Ring

1159
1968 Royal Gasoline 7' Double Sided Porcelain ID Sign w/ Ring
Sold
$2,400
Scarce Royal 99 Gasoline Die Cut Single Sided Porcelain Pump Plate Sign

1160
Scarce Royal 99 Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Sold
$3,800
RPM 100% Pure Paraffin Base Motor Oil 28" Double Sided Porcelain Sign

1161
RPM 100% Pure Paraffin Base Motor Oil 28" Double Sided Porcelain Sign
Sold
$2,400
Rare Sinclair Ultraviolet Ray Sanitized Rest Rooms Die Cut Single Sided Porcelain Sign

1162
Rare Sinclair Ultraviolet Ray Sanitized Rest Rooms Die Cut Single Sided Porcelain Sign
Sold
$5,500
Sinclair Gasoline 12" Single Sided Porcelain Truck Door Sign w/ Dino

1163
Sinclair Gasoline 12" Single Sided Porcelain Truck Door Sign w/ Dino
Sold
$3,600
Skelly Aromax Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo

1164
Skelly Aromax Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$5,500
Skelly Gasoline 7' Double Sided Porcelain ID Logo Sign

1165
Skelly Gasoline 7' Double Sided Porcelain ID Logo Sign
Sold
$4,600
Scarce Standard Red Crown Products Die Cut Wooden Arrow Sign w/ Logos

1166
Scarce Standard Red Crown Products Die Cut Wooden Arrow Sign w/ Logos
Sold
$6,000
Exceptional Sterling Ethyl Gasoline "A Quaker State Product" Single Sided Porcelain Pump Plate Sign

1167
Exceptional Sterling Ethyl Gasoline "A Quaker State Product" Single Sided Porcelain Pump Plate Sign
Sold
$4,600