Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Sterling Motor Oil Vertical Single Sided Tin Sign w/ Logo

1168
Sterling Motor Oil Vertical Single Sided Tin Sign w/ Logo
Sold
$3,400
Superb Reach For Sunbeam Energy Packed Bread Single Sided Tin Sign w/ Little Miss Sunbeam

1169
Superb Reach For Sunbeam Energy Packed Bread Single Sided Tin Sign w/ Little Miss Sunbeam
Sold
$1,700
Fantastic Sunoco Service Station Rest Rooms Double Sided Porcelain Sign w/ Factory Bracket

1170
Fantastic Sunoco Service Station Rest Rooms Double Sided Porcelain Sign w/ Factory Bracket
Sold
$4,400
Fantastic Sunoco Service Station Rest Rooms Double Sided Porcelain Sign w/ Factory Bracket

1171
Fantastic Sunoco Service Station Rest Rooms Double Sided Porcelain Sign w/ Factory Bracket
Sold
$4,600
Scarce 1946 Texaco Mail Port Single Sided Porcelain Sign w/ Flags

1172
Scarce 1946 Texaco Mail Port Single Sided Porcelain Sign w/ Flags
Sold
$2,600
NOS Tydol Economy Gasoline Horizontal Single Sided Tin Sign w/ Wooden Frame

1173
NOS Tydol Economy Gasoline Horizontal Single Sided Tin Sign w/ Wooden Frame
Sold
$4,800
NOS Tydol Economy Gasoline Vertical Single Sided Tin Sign w/ Wooden Frame

1174
NOS Tydol Economy Gasoline Vertical Single Sided Tin Sign w/ Wooden Frame
Sold
$5,500
Aristo Motor Oil Union Oil Co. of California Die Cut Double Sided Porcelain Shield Sign

1175
Aristo Motor Oil Union Oil Co. of California Die Cut Double Sided Porcelain Shield Sign
Sold
$2,400
Scarce Union Gasoline Aristo Motor Oil Emb. Single Sided Tin Logo Sign

1176
Scarce Union Gasoline Aristo Motor Oil Emb. Single Sided Tin Logo Sign
Sold
$2,200
1937 US Tires 6' Horizontal Embossed Single Sided Tin Sign

1177
1937 US Tires 6' Horizontal Embossed Single Sided Tin Sign
Sold
$3,200
Superb Valiant Authorized Service 40" Double Sided Porcelain Sign w/ Logo

1178
Superb Valiant Authorized Service 40" Double Sided Porcelain Sign w/ Logo
Sold
$1,700
Waverly All Pennsylvania Motor Oil Die Cut Double Sided Porcelain Sign w/ Frame & Hanger

1179
Waverly All Pennsylvania Motor Oil Die Cut Double Sided Porcelain Sign w/ Frame & Hanger
Sold
$6,500
Wayne Feeds "More Feeding Profits" Single Sided Porcelain Sign w/ Bag Logo

1180
Wayne Feeds "More Feeding Profits" Single Sided Porcelain Sign w/ Bag Logo
Sold
$3,600
Rare Weber EW Carburetors Authorized Agent Single Sided Porcelain Sign w/ Logo

1181
Rare Weber EW Carburetors Authorized Agent Single Sided Porcelain Sign w/ Logo
Sold
$4,400
Thirsty? Just Whistle "Morning Noon Night" 56" Emb. Single Sided Tin Sign

1182
Thirsty? Just Whistle "Morning Noon Night" 56" Emb. Single Sided Tin Sign
Sold
$2,800
1946 Drink Double Cola "Double Measure Double Pleasure" Single Sided Tin Sign w/ Bottle & Glasses

1183
1946 Drink Double Cola "Double Measure Double Pleasure" Single Sided Tin Sign w/ Bottle & Glasses
Sold
$1,200
Chew Mail Pouch Tobacco "Treat Yourself to the Best" 6' Single Sided Porcelain Thermometer Sign

1184
Chew Mail Pouch Tobacco "Treat Yourself to the Best" 6' Single Sided Porcelain Thermometer Sign
Sold
$3,000
Firestone Tires Auto Supplies Double Sided Porcelain Curb Sign w/ Base

1185
Firestone Tires Auto Supplies Double Sided Porcelain Curb Sign w/ Base
Sold
$9,500
DX Gasoline Motor Oil 18" Octagon Neon Advertising Clock

1186
DX Gasoline Motor Oil 18" Octagon Neon Advertising Clock
Sold
$2,600
Amoco Gasoline 8' Double Sided Porcelain ID Sign w/ Frame

1187
Amoco Gasoline 8' Double Sided Porcelain ID Sign w/ Frame
Sold
$3,200
Nice Drink Coca-Cola Ice Cold Double Sided Porcelain Sign w/ Motor Boat Dispenser & Glass

1188
Nice Drink Coca-Cola Ice Cold Double Sided Porcelain Sign w/ Motor Boat Dispenser & Glass
Sold
$1,600
1942 Drink Coca-Cola Single Sided Tin Sign w/ Couple & Bottle

1189
1942 Drink Coca-Cola Single Sided Tin Sign w/ Couple & Bottle
Sold
$1,900
Your Car Needs Gulflex Registered Lubrication Emb. Single Sided Tin Sign w/ Logo

1190
Your Car Needs Gulflex Registered Lubrication Emb. Single Sided Tin Sign w/ Logo
Sold
$12,000
Excellent Mercedes Benz 15.5" Single Sided Porcelain Domed Logo Sign

1191
Excellent Mercedes Benz 15.5" Single Sided Porcelain Domed Logo Sign
Sold
$1,800
Superb Mercedes Benz 23.5" Single Sided Porcelain Domed Logo Sign

1192
Superb Mercedes Benz 23.5" Single Sided Porcelain Domed Logo Sign
Sold
$4,200
Terrific Mobil Metro Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus

1193
Terrific Mobil Metro Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$2,800
Excellent Red Head Motor Oil SAE #50 Single Sided Porcelain Sign w/ Pennsylvania Seal

1194
Excellent Red Head Motor Oil SAE #50 Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$3,600
Scarce Red Head Motor Oil SAE #10 Single Sided Porcelain Sign w/ Pennsylvania Seal

1195
Scarce Red Head Motor Oil SAE #10 Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$2,800
Excellent Red Head Motor Oil SAE #30 Single Sided Porcelain Sign w/ Pennsylvania Seal

1196
Excellent Red Head Motor Oil SAE #30 Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$2,200
Scarce Red Head Motor Oil SAE #20 Single Sided Porcelain Sign w/ Pennsylvania Seal

1197
Scarce Red Head Motor Oil SAE #20 Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$2,600
Red Head Motor Oil SAE #40 Single Sided Porcelain Sign w/ Pennsylvania Seal

1198
Red Head Motor Oil SAE #40 Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$2,600
Tydol Motor Oil Horizontal Single Sided Porcelain Sign

1199
Tydol Motor Oil Horizontal Single Sided Porcelain Sign
Sold
$2,800
1937 Buy Veedol Motor Oils 100% Pennsylvania at its Finest Double Sided Porcelain Tombstone Sign

1200
1937 Buy Veedol Motor Oils 100% Pennsylvania at its Finest Double Sided Porcelain Tombstone Sign
Sold
$2,600
M&M's Candy Stoner Univendor 5 Cents Vending Machine Restored

1201
M&M's Candy Stoner Univendor 5 Cents Vending Machine Restored
Sold
$2,400
Reese's Candy Stone 5 Cents Vending Machine Restored

1202
Reese's Candy Stone 5 Cents Vending Machine Restored
Sold
$3,400
Evinrude Authorized Parts & Service Double Bubble Advertising Clock

1203
Evinrude Authorized Parts & Service Double Bubble Advertising Clock
Sold
$1,300