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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Amalie Pennsylvania Motor Oil Double Sided Porcelain Curb Sign w/ Base
Amalie Pennsylvania Motor Oil Double Sided Porcelain Curb Sign w/ Base
1204
Amalie Pennsylvania Motor Oil Double Sided Porcelain Curb Sign w/ Base
Sold
$4,200
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
1205
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
Sold
$3,200
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
1206
Mobiloil Arctic Filpruf Display Complete w/ 8 Glass Oil Bottles & Spouts
Sold
$3,600
Mobiloil AF Display Rack Complete w/ Glass Oil Bottles & Spouts
Mobiloil AF Display Rack Complete w/ Glass Oil Bottles & Spouts
1207
Mobiloil AF Display Rack Complete w/ Glass Oil Bottles & Spouts
Sold
$3,200
Drink Dr. Pepper "Good for Life!" Die Cut Double Sided Tin Flange Sign
Drink Dr. Pepper "Good for Life!" Die Cut Double Sided Tin Flange Sign
1208
Drink Dr. Pepper "Good for Life!" Die Cut Double Sided Tin Flange Sign
Sold
$3,200
That Good Gulf Gasoline Double Sided Porcelain Flange Sign
That Good Gulf Gasoline Double Sided Porcelain Flange Sign
1209
That Good Gulf Gasoline Double Sided Porcelain Flange Sign
Sold
$2,800
Sinclair Gasoline Double Sided Tin Flange Sign w/ Bar Logo
Sinclair Gasoline Double Sided Tin Flange Sign w/ Bar Logo
1210
Sinclair Gasoline Double Sided Tin Flange Sign w/ Bar Logo
Sold
$4,600
Superb 1951 Ask for Wolf's Head Motor Oil Double Sided Tin Flange Sign w/ Logo
Superb 1951 Ask for Wolf's Head Motor Oil Double Sided Tin Flange Sign w/ Logo
1211
Superb 1951 Ask for Wolf's Head Motor Oil Double Sided Tin Flange Sign w/ Logo
Sold
$1,900
Rare Esso Marine Oils and Greases Lighted Advertising Clock w/ Ships
Rare Esso Marine Oils and Greases Lighted Advertising Clock w/ Ships
1212
Rare Esso Marine Oils and Greases Lighted Advertising Clock w/ Ships
Sold
$1,900
Philco Famous for Quality the World Over 6' DS Emb. Lighted Sign
Philco Famous for Quality the World Over 6' DS Emb. Lighted Sign
1213
Philco Famous for Quality the World Over 6' DS Emb. Lighted Sign
Sold
$1,200
Amalie Pennsylvania Motor Oil 18" Octagon Neon Advertising Clock
Amalie Pennsylvania Motor Oil 18" Octagon Neon Advertising Clock
1214
Amalie Pennsylvania Motor Oil 18" Octagon Neon Advertising Clock
Sold
$2,400
Mohawk Tires 18" Octagon Neon Clock w/ Logo
Mohawk Tires 18" Octagon Neon Clock w/ Logo
1215
Mohawk Tires 18" Octagon Neon Clock w/ Logo
Sold
$2,800
Delta Tires Horizontal Single Sided Tin Neon Logo Sign
Delta Tires Horizontal Single Sided Tin Neon Logo Sign
1216
Delta Tires Horizontal Single Sided Tin Neon Logo Sign
Sold
$1,100
Kelvinator Double Sided Porcelain Embossed Neon Sign
Kelvinator Double Sided Porcelain Embossed Neon Sign
1217
Kelvinator Double Sided Porcelain Embossed Neon Sign
Sold
$2,800
Mobiloil Arctic "Flows Freely at Zero" Framed Advertising Poster w/ Touring Car
Mobiloil Arctic "Flows Freely at Zero" Framed Advertising Poster w/ Touring Car
1218
Mobiloil Arctic "Flows Freely at Zero" Framed Advertising Poster w/ Touring Car
Sold
$2,800
Superb Flying A Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Superb Flying A Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
1220
Superb Flying A Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$2,000
Husky Diesel Single Sided Porcelain Pump Plate sign
Husky Diesel Single Sided Porcelain Pump Plate sign
1221
Husky Diesel Single Sided Porcelain Pump Plate sign
Sold
$4,800
Husky Hi Power Single Sided Porcelain Pump Plate Sign
Husky Hi Power Single Sided Porcelain Pump Plate Sign
1222
Husky Hi Power Single Sided Porcelain Pump Plate Sign
Sold
$3,000
Excellent American Automobile Association AAA Official Touring Information Die Cut DS Porcelain Sign
Excellent American Automobile Association AAA Official Touring Information Die Cut DS Porcelain Sign
1223
Excellent American Automobile Association AAA Official Touring Information Die Cut DS Porcelain Sign
Sold
$2,400
Associated Flying A Gasoline Service Station 8' Single Sided Porcelain Strip Sign
Associated Flying A Gasoline Service Station 8' Single Sided Porcelain Strip Sign
1224
Associated Flying A Gasoline Service Station 8' Single Sided Porcelain Strip Sign
Sold
$3,200
Fantastic Barnsdall Products "Be Square" 8" Single Sided Porcelain Lubester Sign
Fantastic Barnsdall Products "Be Square" 8" Single Sided Porcelain Lubester Sign
1225
Fantastic Barnsdall Products "Be Square" 8" Single Sided Porcelain Lubester Sign
Sold
$3,200
Diamond Tires "Longer Service Lower Cost" Single Sided Porcelain Sign
Diamond Tires "Longer Service Lower Cost" Single Sided Porcelain Sign
1226
Diamond Tires "Longer Service Lower Cost" Single Sided Porcelain Sign
Sold
$2,600
Dunlop Tires Horizontal Single Sided Porcelain Sign w/ Graphics
Dunlop Tires Horizontal Single Sided Porcelain Sign w/ Graphics
1227
Dunlop Tires Horizontal Single Sided Porcelain Sign w/ Graphics
Sold
$2,000
Evinrude First in Outboards Emb. Single Sided Tin Sign w/ Boat & Motor Cooperstown NY
Evinrude First in Outboards Emb. Single Sided Tin Sign w/ Boat & Motor Cooperstown NY
1228
Evinrude First in Outboards Emb. Single Sided Tin Sign w/ Boat & Motor Cooperstown NY
Sold
$3,200
Firestone Tires Horizontal Single Sided Tin Die Cut Reflective Sign
Firestone Tires Horizontal Single Sided Tin Die Cut Reflective Sign
1229
Firestone Tires Horizontal Single Sided Tin Die Cut Reflective Sign
Sold
$1,900
Firestone Tires 6' Vertical Single Sided Porcelain Sign
Firestone Tires 6' Vertical Single Sided Porcelain Sign
1230
Firestone Tires 6' Vertical Single Sided Porcelain Sign
Sold
$1,400
Amazing NOS Fomoco Genuine Ford Parts Double Sided Tin Sign w/ Factory Box & Paper
Amazing NOS Fomoco Genuine Ford Parts Double Sided Tin Sign w/ Factory Box & Paper
1231
Amazing NOS Fomoco Genuine Ford Parts Double Sided Tin Sign w/ Factory Box & Paper
Sold
$3,200
Outstanding Fresno County Sheriff's Posse Single Sided Porcelain Sign w/ Horse & Rider
Outstanding Fresno County Sheriff's Posse Single Sided Porcelain Sign w/ Horse & Rider
1232
Outstanding Fresno County Sheriff's Posse Single Sided Porcelain Sign w/ Horse & Rider
Sold
$3,200
GM General Motors Hydra-Matic Drive Die Cut Single Sided Porcelain Sign
GM General Motors Hydra-Matic Drive Die Cut Single Sided Porcelain Sign
1233
GM General Motors Hydra-Matic Drive Die Cut Single Sided Porcelain Sign
Sold
$3,000
Goodyear Tires Belting Hose Packing Single Sided Porcelain Sign w/ Wingfoot Logo
Goodyear Tires Belting Hose Packing Single Sided Porcelain Sign w/ Wingfoot Logo
1234
Goodyear Tires Belting Hose Packing Single Sided Porcelain Sign w/ Wingfoot Logo
Sold
$1,800
1956 Goodyear Tire & Battery Service Emb. Single Sided Tin Sign w/ Wingfoot
1956 Goodyear Tire & Battery Service Emb. Single Sided Tin Sign w/ Wingfoot
1235
1956 Goodyear Tire & Battery Service Emb. Single Sided Tin Sign w/ Wingfoot
Sold
$2,000
Superb Goodyear Tires Double Sided Porcelain Sign w/ Flag & Wingfoot
Superb Goodyear Tires Double Sided Porcelain Sign w/ Flag & Wingfoot
1236
Superb Goodyear Tires Double Sided Porcelain Sign w/ Flag & Wingfoot
Sold
$2,600
Goodyear Tires Horizontal Single Sided Porcelain Wingfoot Logo Sign
Goodyear Tires Horizontal Single Sided Porcelain Wingfoot Logo Sign
1237
Goodyear Tires Horizontal Single Sided Porcelain Wingfoot Logo Sign
Sold
$2,400
Goodyear Batteries "Service on All Makes" Double Sided Porcelain Sign w/ Wingfoot
Goodyear Batteries "Service on All Makes" Double Sided Porcelain Sign w/ Wingfoot
1238
Goodyear Batteries "Service on All Makes" Double Sided Porcelain Sign w/ Wingfoot
Sold
$1,600
Goodrich Cord Tires 3' Single Sided Porcelain Sign
Goodrich Cord Tires 3' Single Sided Porcelain Sign
1239
Goodrich Cord Tires 3' Single Sided Porcelain Sign
Sold
$2,600
Nice You Buy a Hercules Tire Horizontal Single Sided Porcelain Sign w/ Bicycles
Nice You Buy a Hercules Tire Horizontal Single Sided Porcelain Sign w/ Bicycles
1240
Nice You Buy a Hercules Tire Horizontal Single Sided Porcelain Sign w/ Bicycles
Sold
$2,200
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