Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Hood Tires Horizontal 5' Single Sided Tin Sign w/ Flag Man

1241
Hood Tires Horizontal 5' Single Sided Tin Sign w/ Flag Man
Sold
$4,000
Excellent NOS Husky Service Station Pet Rest Area Single Sided Porcelain Sign w/ Logo

1242
Excellent NOS Husky Service Station Pet Rest Area Single Sided Porcelain Sign w/ Logo
Sold
$3,200
J&M Shoe Johnson & Murphy Newark NJ Reverse Gold & Silver Flake Glass Advertising Sign w/ Mirror
1243
J&M Shoe Johnson & Murphy Newark NJ Reverse Gold & Silver Flake Glass Advertising Sign w/ Mirror
Sold
$800
Chew Mail Pouch Tobacco "Treat Yourself to the Best" 6' Single Sided Porcelain Thermometer

1244
Chew Mail Pouch Tobacco "Treat Yourself to the Best" 6' Single Sided Porcelain Thermometer
Sold
$3,200
Nice Mercedes Benz 15.5" Single Sided Porcelain Domed Sign w/ Logo

1245
Nice Mercedes Benz 15.5" Single Sided Porcelain Domed Sign w/ Logo
Sold
$1,000
Nice Mercedes Benz 15.5" Single Sided Porcelain Convex Single Sided Porcelain Sign w/ Logo

1246
Nice Mercedes Benz 15.5" Single Sided Porcelain Convex Single Sided Porcelain Sign w/ Logo
Sold
$1,500
Mercedes Benz 23.5" Single Sided Porcelain Convex Logo Sign

1247
Mercedes Benz 23.5" Single Sided Porcelain Convex Logo Sign
Sold
$1,200
Outstanding Mobilfuel Diesel Single Sided Porcelain Pump Plate Sign w/ Pegasus

1248
Outstanding Mobilfuel Diesel Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$2,800
Rare Navajo Trucking Die Cut Single Sided Porcelain Sign w/ Native American

1249
Rare Navajo Trucking Die Cut Single Sided Porcelain Sign w/ Native American
Sold
$1,900
1960 Oilzum 2-Cycle Motor Oil "Choice of Champions" Single Sided Tin Sign w/ Logo

1250
1960 Oilzum 2-Cycle Motor Oil "Choice of Champions" Single Sided Tin Sign w/ Logo
Sold
$3,600
1971 Oilzum Motor Oil Double Sided Tin Sign w/ Oswald

1251
1971 Oilzum Motor Oil Double Sided Tin Sign w/ Oswald
Sold
$3,400
Orange Crush Carbonated Beverage Die Cut Single Sided Tin Sign w/ Bottlecap

1252
Orange Crush Carbonated Beverage Die Cut Single Sided Tin Sign w/ Bottlecap
Sold
$1,100
Phillips 66 Battery Sales and Service Emb. Single Sided Tin Sign w/ Logo

1253
Phillips 66 Battery Sales and Service Emb. Single Sided Tin Sign w/ Logo
Sold
$1,800
1954 Phillips 66 Die Cut 30" Double Sided Porcelain Sign

1254
1954 Phillips 66 Die Cut 30" Double Sided Porcelain Sign
Sold
$3,000
Piedmont Cigarettes "Virginia Tobacco is the Best' Single Sided Porcelain Sign w/ Logo

1255
Piedmont Cigarettes "Virginia Tobacco is the Best' Single Sided Porcelain Sign w/ Logo
Sold
$2,000
Polarine The Perfect Motor Oil 5' Single Sided Porcelain Sign

1256
Polarine The Perfect Motor Oil 5' Single Sided Porcelain Sign
Sold
$2,000
Large Poll Parrot Shoes Dillard's Dept Store 8' Single Sided Tin Logo Sign

1257
Large Poll Parrot Shoes Dillard's Dept Store 8' Single Sided Tin Logo Sign
Sold
$3,000
NOS 1952 Quaker State Motor Oil Emb. Single Sided Tin Sign

1258
NOS 1952 Quaker State Motor Oil Emb. Single Sided Tin Sign
Sold
$1,700
Texaco Gasoline 7' Double Sided Porcelain ID Sign

1259
Texaco Gasoline 7' Double Sided Porcelain ID Sign
Sold
$3,600
1920s Roseberg Oil Corp Deluxe Service Gasoline Double Sided Porcelain Sign California

1260
1920s Roseberg Oil Corp Deluxe Service Gasoline Double Sided Porcelain Sign California
Sold
$13,000
RPM 100% Pure Paraffin Base Motor Oil 28" Double Sided Porcelain Sign

1261
RPM 100% Pure Paraffin Base Motor Oil 28" Double Sided Porcelain Sign
Sold
$1,600
Jack's Place 24 Hours Sunoco Service Station Single Sided Porcelain Sign

1262
Jack's Place 24 Hours Sunoco Service Station Single Sided Porcelain Sign
Sold
$6,000
Golden Shell Motor Oil 36" Double Sided Porcelain Sign

1263
Golden Shell Motor Oil 36" Double Sided Porcelain Sign
Sold
$2,600
Shell Gasoline Die Cut Single Sided Porcelain Service Station Sign

1264
Shell Gasoline Die Cut Single Sided Porcelain Service Station Sign
Sold
$1,700
Sinclair Gasoline 5' Double Sided Porcelain ID Sign w/ Dino "Minor"

1265
Sinclair Gasoline 5' Double Sided Porcelain ID Sign w/ Dino "Minor"
Sold
$3,200
Amazing Sinclair Oils 12" Single Sided Porcelain Sign w/ Bar Logo

1266
Amazing Sinclair Oils 12" Single Sided Porcelain Sign w/ Bar Logo
Sold
$4,200
Snoboy "Picked for Flavor" Fresh Fruits and Vegetables 20" Single Sided Porcelain Sign

1267
Snoboy "Picked for Flavor" Fresh Fruits and Vegetables 20" Single Sided Porcelain Sign
Sold
$2,600
1949 Sunoco Just Ahead Emb. Single Sided Tin Logo Sign w/ Arrow

1268
1949 Sunoco Just Ahead Emb. Single Sided Tin Logo Sign w/ Arrow
Sold
$3,200
Terrific Supertest Refinery Sealed Motor Oil Die Cut Double Sided Porcelain Sign w/ Maple Leaf Logo

1269
Terrific Supertest Refinery Sealed Motor Oil Die Cut Double Sided Porcelain Sign w/ Maple Leaf Logo
Sold
$4,800
Amazing NOS Sweet-Orr Pants Overalls Shirts Single Sided Porcelain Sign

1270
Amazing NOS Sweet-Orr Pants Overalls Shirts Single Sided Porcelain Sign
Sold
$2,400
Exceptional Sweet Orr Union Made Pants Shirts Overalls Single Sided Porcelain Logo Sign

1271
Exceptional Sweet Orr Union Made Pants Shirts Overalls Single Sided Porcelain Logo Sign
Sold
$2,800
Superb Texaco Motor Oil Clean Clear Golden "Free Crankcase Service" Single Sided Porcelain Sign

1272
Superb Texaco Motor Oil Clean Clear Golden "Free Crankcase Service" Single Sided Porcelain Sign
Sold
$3,400
Texaco Gasoline Motor Oil 42" Double Sided Porcelain Sign

1273
Texaco Gasoline Motor Oil 42" Double Sided Porcelain Sign
Sold
$4,800
Amazing Thunderbird Inc. Frt. Lines Single Sided Porcelain Truck Door Sign

1274
Amazing Thunderbird Inc. Frt. Lines Single Sided Porcelain Truck Door Sign
Sold
$3,200
Tiolene Motor Oil The Pure Oil Co. 25" Double Sided Porcelain Sign w/ Bullseye

1275
Tiolene Motor Oil The Pure Oil Co. 25" Double Sided Porcelain Sign w/ Bullseye
Sold
$2,800
Nice "Motor Trips" for Friendly Service to Tourists Double Sided Porcelain Sign

1276
Nice "Motor Trips" for Friendly Service to Tourists Double Sided Porcelain Sign
Sold
$2,400