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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Excellent Union 76 Please Drive to Forward Pump for Faster Service Single Sided Porcelain Sign
Excellent Union 76 Please Drive to Forward Pump for Faster Service Single Sided Porcelain Sign
1277
Excellent Union 76 Please Drive to Forward Pump for Faster Service Single Sided Porcelain Sign
Sold
$5,000
Early Pennsylvania Oilproof Vacuum Cup Tires Single Sided Tin Sign w/ Logo
Early Pennsylvania Oilproof Vacuum Cup Tires Single Sided Tin Sign w/ Logo
1278
Early Pennsylvania Oilproof Vacuum Cup Tires Single Sided Tin Sign w/ Logo
Sold
$1,900
Fantastic 1960 Valvoline Marine Products Single Sided Tin Bubble Sign
Fantastic 1960 Valvoline Marine Products Single Sided Tin Bubble Sign
1279
Fantastic 1960 Valvoline Marine Products Single Sided Tin Bubble Sign
Sold
$1,600
Veedol Motor Oil "Supreme Quality" Emb. Single Sided Tin Sign w/ Wood Frame
Veedol Motor Oil "Supreme Quality" Emb. Single Sided Tin Sign w/ Wood Frame
1280
Veedol Motor Oil "Supreme Quality" Emb. Single Sided Tin Sign w/ Wood Frame
Sold
$3,000
Outstanding Veltex Super Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Outstanding Veltex Super Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
1281
Outstanding Veltex Super Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$5,500
Vico Motor Oil Pep "The Gas with a Punch" 42" Double Sided Porcelain Sign
Vico Motor Oil Pep "The Gas with a Punch" 42" Double Sided Porcelain Sign
1282
Vico Motor Oil Pep "The Gas with a Punch" 42" Double Sided Porcelain Sign
Sold
$7,000
Early White Eagle Gasoline and Oil Double Sided Porcelain Sign
Early White Eagle Gasoline and Oil Double Sided Porcelain Sign
1283
Early White Eagle Gasoline and Oil Double Sided Porcelain Sign
Sold
$3,400
Whitlock Regular Leaded Gasoline Single Sided Porcelain Pump Plate Sign
Whitlock Regular Leaded Gasoline Single Sided Porcelain Pump Plate Sign
1284
Whitlock Regular Leaded Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$2,000
Willys Service 48" Double Sided Porcelain Sign
Willys Service 48" Double Sided Porcelain Sign
1285
Willys Service 48" Double Sided Porcelain Sign
Sold
$2,800
Winchester Gun Advisory Center 38" Double Sided Tin Logo Sign
Winchester Gun Advisory Center 38" Double Sided Tin Logo Sign
1286
Winchester Gun Advisory Center 38" Double Sided Tin Logo Sign
Sold
$3,000
Zenith Long Distance Radio 5' Single Sided Porcelain Sign
Zenith Long Distance Radio 5' Single Sided Porcelain Sign
1287
Zenith Long Distance Radio 5' Single Sided Porcelain Sign
Sold
$2,200
1961 Biltmore Milk "Supreme in Quality" Double Sided Tin Spinner Sign
1961 Biltmore Milk "Supreme in Quality" Double Sided Tin Spinner Sign
1288
1961 Biltmore Milk "Supreme in Quality" Double Sided Tin Spinner Sign
Sold
$2,800
Chew Mail Pouch Tobacco Treat Yourself To The Best 6' Single Sided Porcelain Thermometer Sign
Chew Mail Pouch Tobacco Treat Yourself To The Best 6' Single Sided Porcelain Thermometer Sign
1289
Chew Mail Pouch Tobacco Treat Yourself To The Best 6' Single Sided Porcelain Thermometer Sign
Sold
$2,800
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
1290
Oilzum Motor Oil "The Choice of Champions" Single Sided Tin Thermometer Sign w/ Oswald
Sold
$6,000
We Use Chevrolet GM Genuine Parts Double Sided Tin Sign w/ Logo
We Use Chevrolet GM Genuine Parts Double Sided Tin Sign w/ Logo
1291
We Use Chevrolet GM Genuine Parts Double Sided Tin Sign w/ Logo
Sold
$2,200
Lee Tires of Conshohocken 6' Vertical Single Sided Tin Sign w/ Wooden Frame
Lee Tires of Conshohocken 6' Vertical Single Sided Tin Sign w/ Wooden Frame
1292
Lee Tires of Conshohocken 6' Vertical Single Sided Tin Sign w/ Wooden Frame
Sold
$2,600
Knowlton's Milk Ice Cream 5' Double Sided Porcelain Sign San Antonio Texas
Knowlton's Milk Ice Cream 5' Double Sided Porcelain Sign San Antonio Texas
1293
Knowlton's Milk Ice Cream 5' Double Sided Porcelain Sign San Antonio Texas
Sold
$1,200
Lee of Conshohocken Tires Vertical 6' Single Sided Porcelain Sign
Lee of Conshohocken Tires Vertical 6' Single Sided Porcelain Sign
1294
Lee of Conshohocken Tires Vertical 6' Single Sided Porcelain Sign
Sold
$1,500
Lee Tires 6' Vertical Emb. Single Sided Tin Sign
Lee Tires 6' Vertical Emb. Single Sided Tin Sign
1295
Lee Tires 6' Vertical Emb. Single Sided Tin Sign
Sold
$1,500
Ford Horizontal Single Sided Porcelain Sign w/ Logo
Ford Horizontal Single Sided Porcelain Sign w/ Logo
1296
Ford Horizontal Single Sided Porcelain Sign w/ Logo
Sold
$2,600
The General Tire Vertical Single Sided Porcelain Sign w/ Logo
The General Tire Vertical Single Sided Porcelain Sign w/ Logo
1297
The General Tire Vertical Single Sided Porcelain Sign w/ Logo
Sold
$2,800
Impressive Goodyear "Easy Pay" Tire Store Double Sided Porcelain Sign w/ Bracket
Impressive Goodyear "Easy Pay" Tire Store Double Sided Porcelain Sign w/ Bracket
1298
Impressive Goodyear "Easy Pay" Tire Store Double Sided Porcelain Sign w/ Bracket
Sold
$4,400
Superb Goodyear Farm Tires 4' Single Sided Porcelain Sign w/ Wingfoot Logo
Superb Goodyear Farm Tires 4' Single Sided Porcelain Sign w/ Wingfoot Logo
1299
Superb Goodyear Farm Tires 4' Single Sided Porcelain Sign w/ Wingfoot Logo
Sold
$6,500
Goodrich Tires Horizontal Single Sided Porcelain Sign w/ Logo
Goodrich Tires Horizontal Single Sided Porcelain Sign w/ Logo
1300
Goodrich Tires Horizontal Single Sided Porcelain Sign w/ Logo
Sold
$2,600
Exceptional Beechnut Chewing Tobacco Single Sided Porcelain Sign
Exceptional Beechnut Chewing Tobacco Single Sided Porcelain Sign
1301
Exceptional Beechnut Chewing Tobacco Single Sided Porcelain Sign
Sold
$2,800
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