Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Outstanding Sherwin-Williams Paint Center 12' Single Sided Porcelain Sign w/ Cover the Earth Logo

736
Outstanding Sherwin-Williams Paint Center 12' Single Sided Porcelain Sign w/ Cover the Earth Logo
Sold
$2,200
Standard Oil Company 10' SS Wooden Sign (Indiana)

737
Standard Oil Company 10' SS Wooden Sign (Indiana)
Sold
$2,400
Standard Gasoline 7' Double Sided Porcelain ID Sign

738
Standard Gasoline 7' Double Sided Porcelain ID Sign
Sold
$2,000
Ariens Sales Service Rotary Tillage 30" Double Sided Porcelain Sign w/ Ring

739
Ariens Sales Service Rotary Tillage 30" Double Sided Porcelain Sign w/ Ring
Sold
$1,600
NOS 1953 U.S. Royal Tires 5' Horizontal Emb. Single Sided Tin Sign

740
NOS 1953 U.S. Royal Tires 5' Horizontal Emb. Single Sided Tin Sign
Sold
$1,500
1937 U.S Tires Vertical Emb.6' Single Sided Tin Sign

741
1937 U.S Tires Vertical Emb.6' Single Sided Tin Sign
Sold
$1,800
Veedol 100% Pennsylvania Motor Oil Horizontal Single Sided Porcelain Sign

742
Veedol 100% Pennsylvania Motor Oil Horizontal Single Sided Porcelain Sign
Sold
$2,200
Veedol Motor Oil 27" Single Sided Porcelain Sign w/ Logo

743
Veedol Motor Oil 27" Single Sided Porcelain Sign w/ Logo
Sold
$1,800
Ask for Veedol Motor Oils Greases 24" Double Sided Porcelain Sign

744
Ask for Veedol Motor Oils Greases 24" Double Sided Porcelain Sign
Sold
$3,200
White Rose Gasoline 50" Double Sided Porcelain Logo Sign w/ Hanger

745
White Rose Gasoline 50" Double Sided Porcelain Logo Sign w/ Hanger
Sold
$3,200
Winchester Western 38" Double Sided Tin Sign w/ Horse & Rider

746
Winchester Western 38" Double Sided Tin Sign w/ Horse & Rider
Sold
$4,200
Flying A Associated Certified Clean Comfort Stations Please Obtain Key In Office SS Porcelain Sign

747
Flying A Associated Certified Clean Comfort Stations Please Obtain Key In Office SS Porcelain Sign
Sold
$1,300
Bears Elephant Cigarettes Die Cut Double Sided Porcelain Sign

748
Bears Elephant Cigarettes Die Cut Double Sided Porcelain Sign
Sold
$3,800
NOS Ask for Castrol Motor Oil Emb. 6' Single Sided Tin Sign w/ Box

749
NOS Ask for Castrol Motor Oil Emb. 6' Single Sided Tin Sign w/ Box
Sold
$3,200
Champlin Gasoline 30" Double Sided Porcelain Sign w/ Bracket

750
Champlin Gasoline 30" Double Sided Porcelain Sign w/ Bracket
Sold
$2,000
Chevrolet OK 36" Single Sided Porcelain Sign w/ Logo

751
Chevrolet OK 36" Single Sided Porcelain Sign w/ Logo
Sold
$1,600
Exceptional Drink Coca-Cola Ice Cold Curved Single Sided Porcelain Truck Sign

752
Exceptional Drink Coca-Cola Ice Cold Curved Single Sided Porcelain Truck Sign
Sold
$2,600
Rare Conoco Outboard Motor Oil "Sold Here" Double Sided Tin Sign w/ Logo & Boat

753
Rare Conoco Outboard Motor Oil "Sold Here" Double Sided Tin Sign w/ Logo & Boat
Sold
$3,400
Superb Cresyl Ethyl 110 Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

754
Superb Cresyl Ethyl 110 Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$2,800
Early Times Kentucky Straight Bourbon Whiskey 7' Die Cut Single Sided Tin Bottle Sign

756
Early Times Kentucky Straight Bourbon Whiskey 7' Die Cut Single Sided Tin Bottle Sign
Sold
$2,000
Esso Gasoline 7' Double Sided Porcelain ID Sign

757
Esso Gasoline 7' Double Sided Porcelain ID Sign
Sold
$1,200
Fina Gasoline 6' Die Cut Single Sided Porcelain ID Sign

758
Fina Gasoline 6' Die Cut Single Sided Porcelain ID Sign
Sold
$1,900
Dodge "Job Rated" Trucks Sales & Service 42" Double Sided Porcelain Sign

759
Dodge "Job Rated" Trucks Sales & Service 42" Double Sided Porcelain Sign
Sold
$5,500
Studebaker Authorized Service 42" Double Sided Porcelain Sign

760
Studebaker Authorized Service 42" Double Sided Porcelain Sign
Sold
$3,400
Johnson "Time Tells" Ethyl Gasolene 48" Double Sided Porcelain Sign w/ Logo

761
Johnson "Time Tells" Ethyl Gasolene 48" Double Sided Porcelain Sign w/ Logo
Sold
$16,000
Oldsmobile Service 42" Double Sided Porcelain Sign w/ Ring Crest Logo

762
Oldsmobile Service 42" Double Sided Porcelain Sign w/ Ring Crest Logo
Sold
$3,400
Kanotex Gasoline 13.5" Gilco White Ripple Gas Pump Globe Complete

763
Kanotex Gasoline 13.5" Gilco White Ripple Gas Pump Globe Complete
Sold
$3,000
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle

764
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle
Sold
$5,500
Scarce Royaline Gasoline ROC 15" Orig. HP Metal Body Gas Pump Globe w/ Bulbs

765
Scarce Royaline Gasoline ROC 15" Orig. HP Metal Body Gas Pump Globe w/ Bulbs
Sold
$1,100
Rock Island 13.5" Gas Pump Globe Complete w/ Capco Body

766
Rock Island 13.5" Gas Pump Globe Complete w/ Capco Body
Sold
$2,600
Scarce Whiting Gasoline 15" Single Lens w/ Metal Body Gas Pump Globe

767
Scarce Whiting Gasoline 15" Single Lens w/ Metal Body Gas Pump Globe
Sold
$1,500
Signal Gasoline 15" Single Lens w/ HP Metal Body "Stoplight Logo" Gas Pump Globe

768
Signal Gasoline 15" Single Lens w/ HP Metal Body "Stoplight Logo" Gas Pump Globe
Sold
$4,800
Cities Service Koolmotor Gasoline Complete Clover Shaped Milk Glass Gas Pump Globe

769
Cities Service Koolmotor Gasoline Complete Clover Shaped Milk Glass Gas Pump Globe
Sold
$2,800
American Model #277 Clockface Gas Pump Tiwoser Restored
770
American Model #277 Clockface Gas Pump Tiwoser Restored
Sold
$7,500
Rapid Dayton Model 600 Ten Gallon Visible Gas Pump Restored Gold Crown
771
Rapid Dayton Model 600 Ten Gallon Visible Gas Pump Restored Gold Crown
Sold
$7,500