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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Bennett Clock Face Gas Pump Restored Polly
Bennett Clock Face Gas Pump Restored Polly
772
Bennett Clock Face Gas Pump Restored Polly
Sold
$5,000
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Crown Gasoline
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Crown Gasoline
773
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Crown Gasoline
Sold
$3,200
American Five Gallon Visible Gas Pump Restored Airway Ethyl Gasoline
American Five Gallon Visible Gas Pump Restored Airway Ethyl Gasoline
774
American Five Gallon Visible Gas Pump Restored Airway Ethyl Gasoline
Sold
$11,000
Groetken Five Gallon Visible Gas Pump
Groetken Five Gallon Visible Gas Pump
775
Groetken Five Gallon Visible Gas Pump
Sold
$3,000
American Model #1000 Computing Gas Pump Restored Richfield
American Model #1000 Computing Gas Pump Restored Richfield
776
American Model #1000 Computing Gas Pump Restored Richfield
Sold
$2,800
Socony Mobil Gas Cart Restored
Socony Mobil Gas Cart Restored
777
Socony Mobil Gas Cart Restored
Sold
$4,600
Gilbarco Model #924 Double Computing Gas Pump Restored Esso Extra
Gilbarco Model #924 Double Computing Gas Pump Restored Esso Extra
778
Gilbarco Model #924 Double Computing Gas Pump Restored Esso Extra
Sold
$5,000
Fry Model #117 Ten Gallon Visible Gas Pump Restored
Fry Model #117 Ten Gallon Visible Gas Pump Restored
779
Fry Model #117 Ten Gallon Visible Gas Pump Restored
Sold
$3,200
1955 Phillips 66 Gasoline 48" Die Cut Emb. Double Sided Porcelain Neon Sign
1955 Phillips 66 Gasoline 48" Die Cut Emb. Double Sided Porcelain Neon Sign
780
1955 Phillips 66 Gasoline 48" Die Cut Emb. Double Sided Porcelain Neon Sign
Sold
$12,000
Dogs N' Suds Die Cut Single Sided Porcelain Neon Sign w/ Flashing Bulbs
Dogs N' Suds Die Cut Single Sided Porcelain Neon Sign w/ Flashing Bulbs
781
Dogs N' Suds Die Cut Single Sided Porcelain Neon Sign w/ Flashing Bulbs
Sold
$10,000
Superb Lion Gasoline 5' Double Sided Porcelain ID Sign w/ "Lion on the Rock" Logo
Superb Lion Gasoline 5' Double Sided Porcelain ID Sign w/ "Lion on the Rock" Logo
782
Superb Lion Gasoline 5' Double Sided Porcelain ID Sign w/ "Lion on the Rock" Logo
Sold
$19,000
Minneapolis Moline Power & Machinery Sales Service Double Sided Porcelain Neon Sign
Minneapolis Moline Power & Machinery Sales Service Double Sided Porcelain Neon Sign
783
Minneapolis Moline Power & Machinery Sales Service Double Sided Porcelain Neon Sign
Sold
$19,000
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest
784
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest
Sold
$7,000
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "World Logo"
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "World Logo"
785
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "World Logo"
Sold
$12,000
Early Packard Service Radiator Shaped Die Cut Double Sided Porcelain Flange Sign
Early Packard Service Radiator Shaped Die Cut Double Sided Porcelain Flange Sign
786
Early Packard Service Radiator Shaped Die Cut Double Sided Porcelain Flange Sign
Sold
$18,000
Outstanding Red Hat Approved Motor Oil Double Sided Tin Flange Sign w/ Logo
Outstanding Red Hat Approved Motor Oil Double Sided Tin Flange Sign w/ Logo
787
Outstanding Red Hat Approved Motor Oil Double Sided Tin Flange Sign w/ Logo
Sold
$47,500
Amazing Ford Authorized Service Mercury 8 Die Cut 4' Single Sided Porcelain Neon Sign
Amazing Ford Authorized Service Mercury 8 Die Cut 4' Single Sided Porcelain Neon Sign
788
Amazing Ford Authorized Service Mercury 8 Die Cut 4' Single Sided Porcelain Neon Sign
Sold
$47,500
Rare Speedway "79" Gasoline 7' Double Sided Porcelain ID Sign w/ Checkered Flag
Rare Speedway "79" Gasoline 7' Double Sided Porcelain ID Sign w/ Checkered Flag
789
Rare Speedway "79" Gasoline 7' Double Sided Porcelain ID Sign w/ Checkered Flag
Sold
$27,500
Rare Southern Oil Stores Dixie Vim Die Cut Single Sided Porcelain Sign
Rare Southern Oil Stores Dixie Vim Die Cut Single Sided Porcelain Sign
790
Rare Southern Oil Stores Dixie Vim Die Cut Single Sided Porcelain Sign
Sold
$3,200
Fantastic Sinclair Pennsylvania Motor Oil Vertical Single Sided Porcelain Sign
Fantastic Sinclair Pennsylvania Motor Oil Vertical Single Sided Porcelain Sign
791
Fantastic Sinclair Pennsylvania Motor Oil Vertical Single Sided Porcelain Sign
Sold
$3,800
Superb Shell Gasoline Single Sided Porcelain Pump Plate Sign
Superb Shell Gasoline Single Sided Porcelain Pump Plate Sign
792
Superb Shell Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$6,500
Red Crown Gasoline 42" Double Sided Porcelain Sign w/ Ring
Red Crown Gasoline 42" Double Sided Porcelain Sign w/ Ring
793
Red Crown Gasoline 42" Double Sided Porcelain Sign w/ Ring
Sold
$4,600
Rare Red Chief Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Rare Red Chief Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
794
Rare Red Chief Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$8,000
Pure Gasoline "Sold Here" 42" Double Sided Porcelain Sign
Pure Gasoline "Sold Here" 42" Double Sided Porcelain Sign
795
Pure Gasoline "Sold Here" 42" Double Sided Porcelain Sign
Sold
$3,400
Fantastic 1950 Pratts Feeds "For Poultry and Livestock" Single Sided Tin Sign w/ Feed Sack
Fantastic 1950 Pratts Feeds "For Poultry and Livestock" Single Sided Tin Sign w/ Feed Sack
796
Fantastic 1950 Pratts Feeds "For Poultry and Livestock" Single Sided Tin Sign w/ Feed Sack
Sold
$7,000
Pontiac Automobiles Die Cut Double Sided Porcelain Sign "Full Feather"
Pontiac Automobiles Die Cut Double Sided Porcelain Sign "Full Feather"
797
Pontiac Automobiles Die Cut Double Sided Porcelain Sign "Full Feather"
Sold
$5,000
Pontiac Authorized Service 42" Single Sided Porcelain Sign "Half Feather"
Pontiac Authorized Service 42" Single Sided Porcelain Sign "Half Feather"
798
Pontiac Authorized Service 42" Single Sided Porcelain Sign "Half Feather"
Sold
$3,600
Amazing Polarine Motor Oil "Sturdy and Rich" 42" Double Sided Porcelain Sign
Amazing Polarine Motor Oil "Sturdy and Rich" 42" Double Sided Porcelain Sign
799
Amazing Polarine Motor Oil "Sturdy and Rich" 42" Double Sided Porcelain Sign
Sold
$6,500
Excellent Phillips 66 Gasoline 48" Double Sided Porcelain ID Sign w/ Ring
Excellent Phillips 66 Gasoline 48" Double Sided Porcelain ID Sign w/ Ring
800
Excellent Phillips 66 Gasoline 48" Double Sided Porcelain ID Sign w/ Ring
Sold
$4,600
Pan-Am Gasoline Motor Oils 42" Double Sided Porcelain Sign
Pan-Am Gasoline Motor Oils 42" Double Sided Porcelain Sign
801
Pan-Am Gasoline Motor Oils 42" Double Sided Porcelain Sign
Sold
$9,500
Terrific 1948 Feel Fresh! Drink Orange Crush Emb. Single Sided Tin Sign w/ Crushy & Bottle
Terrific 1948 Feel Fresh! Drink Orange Crush Emb. Single Sided Tin Sign w/ Crushy & Bottle
802
Terrific 1948 Feel Fresh! Drink Orange Crush Emb. Single Sided Tin Sign w/ Crushy & Bottle
Sold
$3,000
Rare Mobil Vacuum Oil Aviation Service 4' Single Sided Porcelain Sign w/ Pegasus
Rare Mobil Vacuum Oil Aviation Service 4' Single Sided Porcelain Sign w/ Pegasus
803
Rare Mobil Vacuum Oil Aviation Service 4' Single Sided Porcelain Sign w/ Pegasus
Sold
$11,000
1946 Mobilgas Socony-Vacuum Die Cut Double Sided Porcelain Sign w/ Pegasus
1946 Mobilgas Socony-Vacuum Die Cut Double Sided Porcelain Sign w/ Pegasus
804
1946 Mobilgas Socony-Vacuum Die Cut Double Sided Porcelain Sign w/ Pegasus
Sold
$4,400
1933 Mobil Certified Lubrication Socony Vacuum 9' Single Sided Porcelain Sign w/ Pegasus
1933 Mobil Certified Lubrication Socony Vacuum 9' Single Sided Porcelain Sign w/ Pegasus
805
1933 Mobil Certified Lubrication Socony Vacuum 9' Single Sided Porcelain Sign w/ Pegasus
Sold
$5,000
Superb Sunray Natural Power Oils 9" Single Sided Porcelain Sign
Superb Sunray Natural Power Oils 9" Single Sided Porcelain Sign
806
Superb Sunray Natural Power Oils 9" Single Sided Porcelain Sign
Sold
$4,400
Nice Sunray D-X Petroleum Products 10.5" Single Sided Porcelain Sign
Nice Sunray D-X Petroleum Products 10.5" Single Sided Porcelain Sign
807
Nice Sunray D-X Petroleum Products 10.5" Single Sided Porcelain Sign
Sold
$6,500
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