Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Bennett Clock Face Gas Pump Restored Polly
772
Bennett Clock Face Gas Pump Restored Polly
Sold
$5,000
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Crown Gasoline
773
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Crown Gasoline
Sold
$3,200
American Five Gallon Visible Gas Pump Restored Airway Ethyl Gasoline
774
American Five Gallon Visible Gas Pump Restored Airway Ethyl Gasoline
Sold
$11,000
American Model #1000 Computing Gas Pump Restored Richfield
776
American Model #1000 Computing Gas Pump Restored Richfield
Sold
$2,800
Gilbarco Model #924 Double Computing Gas Pump Restored Esso Extra
778
Gilbarco Model #924 Double Computing Gas Pump Restored Esso Extra
Sold
$5,000
Fry Model #117 Ten Gallon Visible Gas Pump Restored
779
Fry Model #117 Ten Gallon Visible Gas Pump Restored
Sold
$3,200
1955 Phillips 66 Gasoline 48" Die Cut Emb. Double Sided Porcelain Neon Sign

780
1955 Phillips 66 Gasoline 48" Die Cut Emb. Double Sided Porcelain Neon Sign
Sold
$12,000
Dogs N' Suds Die Cut Single Sided Porcelain Neon Sign w/ Flashing Bulbs

781
Dogs N' Suds Die Cut Single Sided Porcelain Neon Sign w/ Flashing Bulbs
Sold
$10,000
Superb Lion Gasoline 5' Double Sided Porcelain ID Sign w/ "Lion on the Rock" Logo

782
Superb Lion Gasoline 5' Double Sided Porcelain ID Sign w/ "Lion on the Rock" Logo
Sold
$19,000
Minneapolis Moline Power & Machinery Sales Service Double Sided Porcelain Neon Sign

783
Minneapolis Moline Power & Machinery Sales Service Double Sided Porcelain Neon Sign
Sold
$19,000
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest

784
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest
Sold
$7,000
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "World Logo"

785
Oldsmobile Service 5' Double Sided Porcelain Sign w/ Ring "World Logo"
Sold
$12,000
Early Packard Service Radiator Shaped Die Cut Double Sided Porcelain Flange Sign

786
Early Packard Service Radiator Shaped Die Cut Double Sided Porcelain Flange Sign
Sold
$18,000
Outstanding Red Hat Approved Motor Oil Double Sided Tin Flange Sign w/ Logo

787
Outstanding Red Hat Approved Motor Oil Double Sided Tin Flange Sign w/ Logo
Sold
$47,500
Amazing Ford Authorized Service Mercury 8 Die Cut 4' Single Sided Porcelain Neon Sign

788
Amazing Ford Authorized Service Mercury 8 Die Cut 4' Single Sided Porcelain Neon Sign
Sold
$47,500
Rare Speedway "79" Gasoline 7' Double Sided Porcelain ID Sign w/ Checkered Flag

789
Rare Speedway "79" Gasoline 7' Double Sided Porcelain ID Sign w/ Checkered Flag
Sold
$27,500
Rare Southern Oil Stores Dixie Vim Die Cut Single Sided Porcelain Sign

790
Rare Southern Oil Stores Dixie Vim Die Cut Single Sided Porcelain Sign
Sold
$3,200
Fantastic Sinclair Pennsylvania Motor Oil Vertical Single Sided Porcelain Sign

791
Fantastic Sinclair Pennsylvania Motor Oil Vertical Single Sided Porcelain Sign
Sold
$3,800
Superb Shell Gasoline Single Sided Porcelain Pump Plate Sign

792
Superb Shell Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$6,500
Red Crown Gasoline 42" Double Sided Porcelain Sign w/ Ring

793
Red Crown Gasoline 42" Double Sided Porcelain Sign w/ Ring
Sold
$4,600
Rare Red Chief Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo

794
Rare Red Chief Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$8,000
Pure Gasoline "Sold Here" 42" Double Sided Porcelain Sign

795
Pure Gasoline "Sold Here" 42" Double Sided Porcelain Sign
Sold
$3,400
Fantastic 1950 Pratts Feeds "For Poultry and Livestock" Single Sided Tin Sign w/ Feed Sack

796
Fantastic 1950 Pratts Feeds "For Poultry and Livestock" Single Sided Tin Sign w/ Feed Sack
Sold
$7,000
Pontiac Automobiles Die Cut Double Sided Porcelain Sign "Full Feather"

797
Pontiac Automobiles Die Cut Double Sided Porcelain Sign "Full Feather"
Sold
$5,000
Pontiac Authorized Service 42" Single Sided Porcelain Sign "Half Feather"

798
Pontiac Authorized Service 42" Single Sided Porcelain Sign "Half Feather"
Sold
$3,600
Amazing Polarine Motor Oil "Sturdy and Rich" 42" Double Sided Porcelain Sign

799
Amazing Polarine Motor Oil "Sturdy and Rich" 42" Double Sided Porcelain Sign
Sold
$6,500
Excellent Phillips 66 Gasoline 48" Double Sided Porcelain ID Sign w/ Ring

800
Excellent Phillips 66 Gasoline 48" Double Sided Porcelain ID Sign w/ Ring
Sold
$4,600
Pan-Am Gasoline Motor Oils 42" Double Sided Porcelain Sign

801
Pan-Am Gasoline Motor Oils 42" Double Sided Porcelain Sign
Sold
$9,500
Terrific 1948 Feel Fresh! Drink Orange Crush Emb. Single Sided Tin Sign w/ Crushy & Bottle

802
Terrific 1948 Feel Fresh! Drink Orange Crush Emb. Single Sided Tin Sign w/ Crushy & Bottle
Sold
$3,000
Rare Mobil Vacuum Oil Aviation Service 4' Single Sided Porcelain Sign w/ Pegasus

803
Rare Mobil Vacuum Oil Aviation Service 4' Single Sided Porcelain Sign w/ Pegasus
Sold
$11,000
1946 Mobilgas Socony-Vacuum Die Cut Double Sided Porcelain Sign w/ Pegasus

804
1946 Mobilgas Socony-Vacuum Die Cut Double Sided Porcelain Sign w/ Pegasus
Sold
$4,400
1933 Mobil Certified Lubrication Socony Vacuum 9' Single Sided Porcelain Sign w/ Pegasus

805
1933 Mobil Certified Lubrication Socony Vacuum 9' Single Sided Porcelain Sign w/ Pegasus
Sold
$5,000
Superb Sunray Natural Power Oils 9" Single Sided Porcelain Sign

806
Superb Sunray Natural Power Oils 9" Single Sided Porcelain Sign
Sold
$4,400
Nice Sunray D-X Petroleum Products 10.5" Single Sided Porcelain Sign

807
Nice Sunray D-X Petroleum Products 10.5" Single Sided Porcelain Sign
Sold
$6,500