Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Scarce New Mercury Premium 105 Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

808
Scarce New Mercury Premium 105 Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$7,500
Rare Liberty 80 Guaranteed Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

809
Rare Liberty 80 Guaranteed Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$3,800
Interlux Marine Paints Emb. Single Sided Tin Logo Sign w/ Boats

810
Interlux Marine Paints Emb. Single Sided Tin Logo Sign w/ Boats
Sold
$6,000
Chevrolet Super Service 42" Single Sided Porcelain Milk Glass & Neon Sign

811
Chevrolet Super Service 42" Single Sided Porcelain Milk Glass & Neon Sign
Sold
$11,000
Amazing NOS Sinclair Pennsylvania Motor Oil "Mellowed 100 Million Years" 16" SS Porcelain Sign

812
Amazing NOS Sinclair Pennsylvania Motor Oil "Mellowed 100 Million Years" 16" SS Porcelain Sign
Sold
$47,500
Lion Gasoline 5' Double Sided Porcelain Neon Sign w/ "Lion on the Rock"

813
Lion Gasoline 5' Double Sided Porcelain Neon Sign w/ "Lion on the Rock"
Sold
$19,000
1959 Phillips 66 Gasoline 8' Single Sided Porcelain Neon Sign Large

814
1959 Phillips 66 Gasoline 8' Single Sided Porcelain Neon Sign Large
Sold
$22,500
John Deere Quality Farm Equipment Double Sided Porcelain Neon Sign
815
John Deere Quality Farm Equipment Double Sided Porcelain Neon Sign
Sold
$19,000
Bendix Radio Aviation Corporation 5.5' Single Sided Porcelain Neon Sign

816
Bendix Radio Aviation Corporation 5.5' Single Sided Porcelain Neon Sign
Sold
$11,000
Borden's Ice Cream Emb. Single Sided Tin Neon Sign w/ Elsie

817
Borden's Ice Cream Emb. Single Sided Tin Neon Sign w/ Elsie
Sold
$3,000
1950 Delco Batteries Vertical Single Sided Tin Neon Sign

818
1950 Delco Batteries Vertical Single Sided Tin Neon Sign
Sold
$8,500
Drink Double Cola Emb. Single Sided Tin Neon Sign

819
Drink Double Cola Emb. Single Sided Tin Neon Sign
Sold
$3,000
Keyser Service Horizontal Single Sided Porcelain Neon Sign

820
Keyser Service Horizontal Single Sided Porcelain Neon Sign
Sold
$3,600
Superb Time Super Gasoline Single Sided Porcelain Pump Plate Sign

821
Superb Time Super Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$3,000
Amazing En-ar-co Motor Oil Single Sided Porcelain Lubester Sign w/ Boy & Slate

822
Amazing En-ar-co Motor Oil Single Sided Porcelain Lubester Sign w/ Boy & Slate
Sold
$5,500
Terrific Time Premium Gasoline Single Sided Porcelain Pump Plate Sign

823
Terrific Time Premium Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$4,400
Zerolene The Standard Oil for Motor Cars 24" Single Sided Porcelain Sign w/ Polar Bear

824
Zerolene The Standard Oil for Motor Cars 24" Single Sided Porcelain Sign w/ Polar Bear
Sold
$5,500
White Rose Gasoline En-ar-co Motor Oil Die Cut Single Sided Porcelain Sign w/ Boy & Slate

825
White Rose Gasoline En-ar-co Motor Oil Die Cut Single Sided Porcelain Sign w/ Boy & Slate
Sold
$2,600
Superb Thirsty? Just Whistle Emb. Single Sided Tin Sign w/ Elf & Bottle

826
Superb Thirsty? Just Whistle Emb. Single Sided Tin Sign w/ Elf & Bottle
Sold
$3,000
Western Auto Associate Store 7' Die Cut Double Sided Porcelain Sign w/ Frame

827
Western Auto Associate Store 7' Die Cut Double Sided Porcelain Sign w/ Frame
Sold
$4,200
Veedol Motor Oil "The Can is King" SS Cardboard Sign

828
Veedol Motor Oil "The Can is King" SS Cardboard Sign
Sold
$3,200
Tydol Ethyl Gasoline 30" Double Sided Porcelain Sign

829
Tydol Ethyl Gasoline 30" Double Sided Porcelain Sign
Sold
$4,000
Scarce Armstrong Tires Rhino Die Cut Single Sided Porcelain Sign

830
Scarce Armstrong Tires Rhino Die Cut Single Sided Porcelain Sign
Sold
$6,500
Large Armstrong Tires Single Sided Porcelain Cookie Cutter Letter Sign

831
Large Armstrong Tires Single Sided Porcelain Cookie Cutter Letter Sign
Sold
$950
Barnsdall Products Gasoline "Be Square" 48" Double Sided Porcelain Sign w/ Ring

832
Barnsdall Products Gasoline "Be Square" 48" Double Sided Porcelain Sign w/ Ring
Sold
$5,000
Rare Byers Bear Cat Crane 20" Single Sided Porcelain Sign

833
Rare Byers Bear Cat Crane 20" Single Sided Porcelain Sign
Sold
$3,400
Excellent Chicago Motor Club AAA Official Service Station Double Sided Porcelain Sign

834
Excellent Chicago Motor Club AAA Official Service Station Double Sided Porcelain Sign
Sold
$3,000
Nice Cities Service Oils "Once Always" 48" Double Sided Porcelain Logo Sign w/ Ring

835
Nice Cities Service Oils "Once Always" 48" Double Sided Porcelain Logo Sign w/ Ring
Sold
$5,000
1933 Drink Coca-Cola Curb Service "Delicious and Refreshing" 8' Single Sided Porcelain Sign

836
1933 Drink Coca-Cola Curb Service "Delicious and Refreshing" 8' Single Sided Porcelain Sign
Sold
$3,600
De Laval Cream Separator Single Sided Tin Wood Framed Sign Hardware & Implements Vevay Indiana

837
De Laval Cream Separator Single Sided Tin Wood Framed Sign Hardware & Implements Vevay Indiana
Sold
$3,800
Desoto Plymouth Approved Service 42' Double Sided Porcelain Sign

838
Desoto Plymouth Approved Service 42' Double Sided Porcelain Sign
Sold
$4,600
Drink Double Cola "Just Wonderful" Emb. Single Sided Tin Sign w/ 6 Pack

839
Drink Double Cola "Just Wonderful" Emb. Single Sided Tin Sign w/ 6 Pack
Sold
$2,800
Fleet-Wing Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo

840
Fleet-Wing Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$9,000
Rare Fleet-Wing Hi-Test Ethyl Gasoline Double Sided Porcelain Sign w/ Ring

841
Rare Fleet-Wing Hi-Test Ethyl Gasoline Double Sided Porcelain Sign w/ Ring
Sold
$15,000
Early Carson City Garage Ford Sales & Service Single Sided Tin Sign w/ Arrow

842
Early Carson City Garage Ford Sales & Service Single Sided Tin Sign w/ Arrow
Sold
$17,000
Scarce GM General Motors Parts & Accessories 24" Double Sided Porcelain Sign

843
Scarce GM General Motors Parts & Accessories 24" Double Sided Porcelain Sign
Sold
$4,200