Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Gulf Gasoline 30" Double Sided Porcelain Sign w/ Ring

844
Gulf Gasoline 30" Double Sided Porcelain Sign w/ Ring
Sold
$4,000
Harley Davidson Motor Cycles Sales and Service Emb. Single Sided Tin Sign Pensacola Florida w/ Logo

845
Harley Davidson Motor Cycles Sales and Service Emb. Single Sided Tin Sign Pensacola Florida w/ Logo
Sold
$4,200
Husky Gasoline Service Station Die Cut Single Sided Porcelain Sign

846
Husky Gasoline Service Station Die Cut Single Sided Porcelain Sign
Sold
$3,000
Rare NOS IH International Harvester Air Conditioned for your Comfort Double Sided Porcelain Sign

847
Rare NOS IH International Harvester Air Conditioned for your Comfort Double Sided Porcelain Sign
Sold
$5,000
Superb Chrysler Imperial Service 42" Die Cut Double Sided Porcelain Sign

848
Superb Chrysler Imperial Service 42" Die Cut Double Sided Porcelain Sign
Sold
$3,400
International Trucks Triple Diamond Service 42" Double Sided Porcelain Sign w/ Logo

849
International Trucks Triple Diamond Service 42" Double Sided Porcelain Sign w/ Logo
Sold
$4,200
Scarce Jenney Dealer Gasoline 7' Double Sided Porcelain ID Sign

850
Scarce Jenney Dealer Gasoline 7' Double Sided Porcelain ID Sign
Sold
$4,200
Rare Jewel Motor Oil Double Sided Porcelain Tombstone Sign w/ Diamond

851
Rare Jewel Motor Oil Double Sided Porcelain Tombstone Sign w/ Diamond
Sold
$6,500
Manbee Equipment Wheels Balanced and Aligned Double Sided Porcelain Sign

852
Manbee Equipment Wheels Balanced and Aligned Double Sided Porcelain Sign
Sold
$3,200
McCormick Deering Service Double Sided Porcelain Sign w/ Hanging Bracket

853
McCormick Deering Service Double Sided Porcelain Sign w/ Hanging Bracket
Sold
$3,200
Miller Tires Horizontal Single Sided Porcelain Sign

854
Miller Tires Horizontal Single Sided Porcelain Sign
Sold
$2,800
Rare 1955 Mobil Kerosene Single Sided Porcelain Pump Plate Sign w/ Pegasus

855
Rare 1955 Mobil Kerosene Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$9,500
Amazing 1955 Mobilgas Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus

856
Amazing 1955 Mobilgas Marine Gasoline Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$14,000
Mobil Gasoline 54" Double Sided Porcelain ID Sign w/ Bracket

857
Mobil Gasoline 54" Double Sided Porcelain ID Sign w/ Bracket
Sold
$3,000
Gulf Gasoline OPC Milk Glass Gas Pump Globe

858
Gulf Gasoline OPC Milk Glass Gas Pump Globe
Sold
$6,500
Scarce Warnoco Gasoline OPB Milk Glass Gas Pump Globe w/ Wing Logo

859
Scarce Warnoco Gasoline OPB Milk Glass Gas Pump Globe w/ Wing Logo
Sold
$4,200
Scarce Aero-Gas Anti-Knock "The Wonder Gas" OPE Milk Glass Gas Pump Globe

860
Scarce Aero-Gas Anti-Knock "The Wonder Gas" OPE Milk Glass Gas Pump Globe
Sold
$27,500
ROC Roosevelt Oil Company Gasoline 13.5" Single Lens w/ Capco Body Gas Pump Globe

861
ROC Roosevelt Oil Company Gasoline 13.5" Single Lens w/ Capco Body Gas Pump Globe
Sold
$7,500
American Hi-Octane Oil Co. Gasoline 13.5" Milk Glass Gas Pump Globe Complete w/ Shield Logo

862
American Hi-Octane Oil Co. Gasoline 13.5" Milk Glass Gas Pump Globe Complete w/ Shield Logo
Sold
$2,400
White Pepper Gasoline OPE Milk Glass Gas Pump Globe

863
White Pepper Gasoline OPE Milk Glass Gas Pump Globe
Sold
$6,000
Original Gilco 13.25" Clear Ripple Gas Pump Globe Body

864
Original Gilco 13.25" Clear Ripple Gas Pump Globe Body
Sold
$3,400
Rio Grande Gasoline "Bullseye" 15" Single Lens w/ HP Metal Body Gas Pump Globe

865
Rio Grande Gasoline "Bullseye" 15" Single Lens w/ HP Metal Body Gas Pump Globe
Sold
$1,800
Rare Socony Motor Gasoline 15" Milk Glass Lenses w/ HP Metal Body Gas Pump Globe Complete

866
Rare Socony Motor Gasoline 15" Milk Glass Lenses w/ HP Metal Body Gas Pump Globe Complete
Sold
$2,600
Superb Nash Bonded Select Used Cars 42" Double Sided Porcelain Sign

867
Superb Nash Bonded Select Used Cars 42" Double Sided Porcelain Sign
Sold
$8,500
Pennzoil Safe Lubrication 42" Double Sided Porcelain Sign w/ "Brown Bell"

868
Pennzoil Safe Lubrication 42" Double Sided Porcelain Sign w/ "Brown Bell"
Sold
$9,500
Chrysler Plymouth Approved Service 42" Double Sided Porcelain Sign

869
Chrysler Plymouth Approved Service 42" Double Sided Porcelain Sign
Sold
$5,000
Excellent The Atlantic Refining Company Die Cut "Fried Egg" Single Sided Porcelain Sign

870
Excellent The Atlantic Refining Company Die Cut "Fried Egg" Single Sided Porcelain Sign
Sold
$2,000
Atlantic Refining Company Single Sided Porcelain Sign "Fried Egg"

871
Atlantic Refining Company Single Sided Porcelain Sign "Fried Egg"
Sold
$1,100
Exceptional Sunoco Charge Accounts Honored Double Sided Porcelain Service Station Sign

872
Exceptional Sunoco Charge Accounts Honored Double Sided Porcelain Service Station Sign
Sold
$1,000
Cities Service Gasoline 6' Double Sided Porcelain ID Sign

873
Cities Service Gasoline 6' Double Sided Porcelain ID Sign
Sold
$2,000
Outstanding Cities Service Clean Rest Rooms Double Sided Porcelain Sign w/ Logo

874
Outstanding Cities Service Clean Rest Rooms Double Sided Porcelain Sign w/ Logo
Sold
$750
Rare Cities Service 14" Single Sided Porcelain Sign w/ Logo

875
Rare Cities Service 14" Single Sided Porcelain Sign w/ Logo
Sold
$3,400
Superb Coca-Cola 48" Convex Button Sign w/ Script

876
Superb Coca-Cola 48" Convex Button Sign w/ Script
Sold
$1,800
Co-Op Gasoline 7' Die Cut Single Sided Porcelain Sign

877
Co-Op Gasoline 7' Die Cut Single Sided Porcelain Sign
Sold
$3,400
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Lion Gasoline
878
Wayne Model #515 Ten Gallon Visible Gas Pump Restored Gilmore Red Lion Gasoline
Sold
$4,400
Rare American Deluxe Model #710 Computing Gas Pump Restored Illinois Farm Supply
879
Rare American Deluxe Model #710 Computing Gas Pump Restored Illinois Farm Supply
Sold
$4,200