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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Zerolene The Standard Oil for Motor Cars Double Sided Porcelain Flange Sign w/ Polar Bear
Zerolene The Standard Oil for Motor Cars Double Sided Porcelain Flange Sign w/ Polar Bear
916
Zerolene The Standard Oil for Motor Cars Double Sided Porcelain Flange Sign w/ Polar Bear
Sold
$9,500
Firestone 10' Single Sided Porcelain Neon Sign
Firestone 10' Single Sided Porcelain Neon Sign
917
Firestone 10' Single Sided Porcelain Neon Sign
Sold
$10,000
Sinclair H-C Gasoline 48" Double Sided Porcelain Sign
Sinclair H-C Gasoline 48" Double Sided Porcelain Sign
918
Sinclair H-C Gasoline 48" Double Sided Porcelain Sign
Sold
$3,800
Golden Shell Motor Oil 36" Die Cut Double Sided Porcelain Sign w/ Bracket
Golden Shell Motor Oil 36" Die Cut Double Sided Porcelain Sign w/ Bracket
919
Golden Shell Motor Oil 36" Die Cut Double Sided Porcelain Sign w/ Bracket
Sold
$5,500
1964 Shamrock Gasoline 6' Double Sided Porcelain ID Sign w/ Logo
1964 Shamrock Gasoline 6' Double Sided Porcelain ID Sign w/ Logo
920
1964 Shamrock Gasoline 6' Double Sided Porcelain ID Sign w/ Logo
Sold
$8,000
1936 Scarce Texaco Roof Coatings and Cements Graphic Display with Single Sided Tin Sign "Black T"
1936 Scarce Texaco Roof Coatings and Cements Graphic Display with Single Sided Tin Sign "Black T"
921
1936 Scarce Texaco Roof Coatings and Cements Graphic Display with Single Sided Tin Sign "Black T"
Sold
$5,500
Scarce Brunswick Tires Service Station Die Cut Double Sided Tin Flange Sign
Scarce Brunswick Tires Service Station Die Cut Double Sided Tin Flange Sign
922
Scarce Brunswick Tires Service Station Die Cut Double Sided Tin Flange Sign
Sold
$3,800
NOS Drink Double Cola Die Cut Double Sided Tin Flange Sign w/ Paper
NOS Drink Double Cola Die Cut Double Sided Tin Flange Sign w/ Paper
923
NOS Drink Double Cola Die Cut Double Sided Tin Flange Sign w/ Paper
Sold
$3,400
1974 Wolf's Head Motor Oil Neon Sign
1974 Wolf's Head Motor Oil Neon Sign
924
1974 Wolf's Head Motor Oil Neon Sign
Sold
$4,600
Beer 42" Double Sided Tin Neon Sign
Beer 42" Double Sided Tin Neon Sign
925
Beer 42" Double Sided Tin Neon Sign
Sold
$4,400
Amazing 1965 Ya-Hooo! Mountain Dew Emb. 3' Single Sided Tin Sign w/ Hillbilly
Amazing 1965 Ya-Hooo! Mountain Dew Emb. 3' Single Sided Tin Sign w/ Hillbilly
926
Amazing 1965 Ya-Hooo! Mountain Dew Emb. 3' Single Sided Tin Sign w/ Hillbilly
Sold
$4,600
Superb Nash Service 42" Double Sided Porcelain Sign
Superb Nash Service 42" Double Sided Porcelain Sign
927
Superb Nash Service 42" Double Sided Porcelain Sign
Sold
$5,000
1940 Oilzum "If Motors Could Speak" 100% Pure Pennsylvania Oils Double Sided Tin Sign w/ Oswald
1940 Oilzum "If Motors Could Speak" 100% Pure Pennsylvania Oils Double Sided Tin Sign w/ Oswald
928
1940 Oilzum "If Motors Could Speak" 100% Pure Pennsylvania Oils Double Sided Tin Sign w/ Oswald
Sold
$4,000
NOS 1965 Oilzum Motorcycle Oil Double Sided Tin Sign w/ Oswald
NOS 1965 Oilzum Motorcycle Oil Double Sided Tin Sign w/ Oswald
929
NOS 1965 Oilzum Motorcycle Oil Double Sided Tin Sign w/ Oswald
Sold
$7,000
Power-Lube Motor Oil "Smooth as the Tread of a Tiger" Double Sided Porcelain Sign
Power-Lube Motor Oil "Smooth as the Tread of a Tiger" Double Sided Porcelain Sign
930
Power-Lube Motor Oil "Smooth as the Tread of a Tiger" Double Sided Porcelain Sign
Sold
$4,200
The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
931
The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
Sold
$4,400
Fantastic Refiners Pride Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Fantastic Refiners Pride Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
932
Fantastic Refiners Pride Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$6,000
Superb Shell Oil Company Single Sided Porcelain Tanker Sign
Superb Shell Oil Company Single Sided Porcelain Tanker Sign
933
Superb Shell Oil Company Single Sided Porcelain Tanker Sign
Sold
$4,200
Shell Aviation Gasoline 30" Single Sided Porcelain Sign
Shell Aviation Gasoline 30" Single Sided Porcelain Sign
934
Shell Aviation Gasoline 30" Single Sided Porcelain Sign
Sold
$9,500
Excellent Shell Gasoline Single Sided Porcelain Tanker Truck Sign
Excellent Shell Gasoline Single Sided Porcelain Tanker Truck Sign
935
Excellent Shell Gasoline Single Sided Porcelain Tanker Truck Sign
Sold
$4,200
Burma Shell Gasoline 60" Double Sided Porcelain Sign
Burma Shell Gasoline 60" Double Sided Porcelain Sign
936
Burma Shell Gasoline 60" Double Sided Porcelain Sign
Sold
$1,100
Shell Gasoline 42" Die Cut Double Sided Porcelain Sign
Shell Gasoline 42" Die Cut Double Sided Porcelain Sign
937
Shell Gasoline 42" Die Cut Double Sided Porcelain Sign
Sold
$3,000
Fantastic Sinclair Opaline Motor Oils Vertical Single Sided Porcelain Sign
Fantastic Sinclair Opaline Motor Oils Vertical Single Sided Porcelain Sign
938
Fantastic Sinclair Opaline Motor Oils Vertical Single Sided Porcelain Sign
Sold
$2,600
Sinclair H-C Gasoline 6' Double Sided Porcelain Sign w/ Ring
Sinclair H-C Gasoline 6' Double Sided Porcelain Sign w/ Ring
939
Sinclair H-C Gasoline 6' Double Sided Porcelain Sign w/ Ring
Sold
$3,200
Terrific Sinclair Pennsylvania Motor Oil Vertical 5' Single Sided Porcelain Sign
Terrific Sinclair Pennsylvania Motor Oil Vertical 5' Single Sided Porcelain Sign
940
Terrific Sinclair Pennsylvania Motor Oil Vertical 5' Single Sided Porcelain Sign
Sold
$3,400
Standard ESSO Gasoline 36" Double Sided Porcelain Service Station Sign
Standard ESSO Gasoline 36" Double Sided Porcelain Service Station Sign
941
Standard ESSO Gasoline 36" Double Sided Porcelain Service Station Sign
Sold
$4,000
1946 Sterling Gasoline "A Quaker State Product" 6' Single Sided Tin Logo Sign
1946 Sterling Gasoline "A Quaker State Product" 6' Single Sided Tin Logo Sign
942
1946 Sterling Gasoline "A Quaker State Product" 6' Single Sided Tin Logo Sign
Sold
$6,500
The Yale Laundry "Where Linen Lasts" Single Sided Porcelain Sign w/ Bulldog & Pennant
The Yale Laundry "Where Linen Lasts" Single Sided Porcelain Sign w/ Bulldog & Pennant
943
The Yale Laundry "Where Linen Lasts" Single Sided Porcelain Sign w/ Bulldog & Pennant
Sold
$4,400
Early Diamond D-X NevrNox Gasolene "Stops Carbon Knocks" Double Sided Porcelain Sign w/ Logo
Early Diamond D-X NevrNox Gasolene "Stops Carbon Knocks" Double Sided Porcelain Sign w/ Logo
944
Early Diamond D-X NevrNox Gasolene "Stops Carbon Knocks" Double Sided Porcelain Sign w/ Logo
Sold
$3,400
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle
945
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle
Sold
$3,400
Pennant Gasoline Pierce Petroleum Corp Gas Pump Globe Complete
Pennant Gasoline Pierce Petroleum Corp Gas Pump Globe Complete
946
Pennant Gasoline Pierce Petroleum Corp Gas Pump Globe Complete
Sold
$8,000
Rare Quincy Pow R Plus Independent Gasoline 15" Single Lens w/ LP Metal Body Gas Pump Globe
Rare Quincy Pow R Plus Independent Gasoline 15" Single Lens w/ LP Metal Body Gas Pump Globe
947
Rare Quincy Pow R Plus Independent Gasoline 15" Single Lens w/ LP Metal Body Gas Pump Globe
Sold
$4,800
Early Texaco Gasoline Leaded Stained Glass Gas Pump Globe Complete
Early Texaco Gasoline Leaded Stained Glass Gas Pump Globe Complete
948
Early Texaco Gasoline Leaded Stained Glass Gas Pump Globe Complete
Sold
$3,000
Citizens 77 Gasoline 13.5" Capco Body Gas Pump Globe Complete
Citizens 77 Gasoline 13.5" Capco Body Gas Pump Globe Complete
949
Citizens 77 Gasoline 13.5" Capco Body Gas Pump Globe Complete
Sold
$2,600
Caminol Ethyl Gasoline 15" Single Lens w/ HP Metal Body Gas Pump Globe
Caminol Ethyl Gasoline 15" Single Lens w/ HP Metal Body Gas Pump Globe
950
Caminol Ethyl Gasoline 15" Single Lens w/ HP Metal Body Gas Pump Globe
Sold
$2,800
American Liberty Premium Gasoline 13.5" Capco Gas Pump Globe w/ Statue of Liberty
American Liberty Premium Gasoline 13.5" Capco Gas Pump Globe w/ Statue of Liberty
951
American Liberty Premium Gasoline 13.5" Capco Gas Pump Globe w/ Statue of Liberty
Sold
$4,400
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