Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Zerolene The Standard Oil for Motor Cars Double Sided Porcelain Flange Sign w/ Polar Bear

916
Zerolene The Standard Oil for Motor Cars Double Sided Porcelain Flange Sign w/ Polar Bear
Sold
$9,500
Firestone 10' Single Sided Porcelain Neon Sign

917
Firestone 10' Single Sided Porcelain Neon Sign
Sold
$10,000
Sinclair H-C Gasoline 48" Double Sided Porcelain Sign

918
Sinclair H-C Gasoline 48" Double Sided Porcelain Sign
Sold
$3,800
Golden Shell Motor Oil 36" Die Cut Double Sided Porcelain Sign w/ Bracket

919
Golden Shell Motor Oil 36" Die Cut Double Sided Porcelain Sign w/ Bracket
Sold
$5,500
1964 Shamrock Gasoline 6' Double Sided Porcelain ID Sign w/ Logo

920
1964 Shamrock Gasoline 6' Double Sided Porcelain ID Sign w/ Logo
Sold
$8,000
1936 Scarce Texaco Roof Coatings and Cements Graphic Display with Single Sided Tin Sign "Black T"

921
1936 Scarce Texaco Roof Coatings and Cements Graphic Display with Single Sided Tin Sign "Black T"
Sold
$5,500
Scarce Brunswick Tires Service Station Die Cut Double Sided Tin Flange Sign

922
Scarce Brunswick Tires Service Station Die Cut Double Sided Tin Flange Sign
Sold
$3,800
NOS Drink Double Cola Die Cut Double Sided Tin Flange Sign w/ Paper

923
NOS Drink Double Cola Die Cut Double Sided Tin Flange Sign w/ Paper
Sold
$3,400
Amazing 1965 Ya-Hooo! Mountain Dew Emb. 3' Single Sided Tin Sign w/ Hillbilly

926
Amazing 1965 Ya-Hooo! Mountain Dew Emb. 3' Single Sided Tin Sign w/ Hillbilly
Sold
$4,600
Superb Nash Service 42" Double Sided Porcelain Sign

927
Superb Nash Service 42" Double Sided Porcelain Sign
Sold
$5,000
1940 Oilzum "If Motors Could Speak" 100% Pure Pennsylvania Oils Double Sided Tin Sign w/ Oswald

928
1940 Oilzum "If Motors Could Speak" 100% Pure Pennsylvania Oils Double Sided Tin Sign w/ Oswald
Sold
$4,000
NOS 1965 Oilzum Motorcycle Oil Double Sided Tin Sign w/ Oswald

929
NOS 1965 Oilzum Motorcycle Oil Double Sided Tin Sign w/ Oswald
Sold
$7,000
Power-Lube Motor Oil "Smooth as the Tread of a Tiger" Double Sided Porcelain Sign

930
Power-Lube Motor Oil "Smooth as the Tread of a Tiger" Double Sided Porcelain Sign
Sold
$4,200
The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring

931
The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
Sold
$4,400
Fantastic Refiners Pride Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo

932
Fantastic Refiners Pride Ethyl Gasoline Single Sided Porcelain Pump Plate Sign w/ Logo
Sold
$6,000
Superb Shell Oil Company Single Sided Porcelain Tanker Sign

933
Superb Shell Oil Company Single Sided Porcelain Tanker Sign
Sold
$4,200
Shell Aviation Gasoline 30" Single Sided Porcelain Sign

934
Shell Aviation Gasoline 30" Single Sided Porcelain Sign
Sold
$9,500
Excellent Shell Gasoline Single Sided Porcelain Tanker Truck Sign

935
Excellent Shell Gasoline Single Sided Porcelain Tanker Truck Sign
Sold
$4,200
Burma Shell Gasoline 60" Double Sided Porcelain Sign

936
Burma Shell Gasoline 60" Double Sided Porcelain Sign
Sold
$1,100
Shell Gasoline 42" Die Cut Double Sided Porcelain Sign

937
Shell Gasoline 42" Die Cut Double Sided Porcelain Sign
Sold
$3,000
Fantastic Sinclair Opaline Motor Oils Vertical Single Sided Porcelain Sign

938
Fantastic Sinclair Opaline Motor Oils Vertical Single Sided Porcelain Sign
Sold
$2,600
Sinclair H-C Gasoline 6' Double Sided Porcelain Sign w/ Ring

939
Sinclair H-C Gasoline 6' Double Sided Porcelain Sign w/ Ring
Sold
$3,200
Terrific Sinclair Pennsylvania Motor Oil Vertical 5' Single Sided Porcelain Sign

940
Terrific Sinclair Pennsylvania Motor Oil Vertical 5' Single Sided Porcelain Sign
Sold
$3,400
Standard ESSO Gasoline 36" Double Sided Porcelain Service Station Sign

941
Standard ESSO Gasoline 36" Double Sided Porcelain Service Station Sign
Sold
$4,000
1946 Sterling Gasoline "A Quaker State Product" 6' Single Sided Tin Logo Sign

942
1946 Sterling Gasoline "A Quaker State Product" 6' Single Sided Tin Logo Sign
Sold
$6,500
The Yale Laundry "Where Linen Lasts" Single Sided Porcelain Sign w/ Bulldog & Pennant

943
The Yale Laundry "Where Linen Lasts" Single Sided Porcelain Sign w/ Bulldog & Pennant
Sold
$4,400
Early Diamond D-X NevrNox Gasolene "Stops Carbon Knocks" Double Sided Porcelain Sign w/ Logo

944
Early Diamond D-X NevrNox Gasolene "Stops Carbon Knocks" Double Sided Porcelain Sign w/ Logo
Sold
$3,400
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle

945
Mobiloil OPC Milk Glass Cabinet Globe w/ Gargoyle
Sold
$3,400
Pennant Gasoline Pierce Petroleum Corp Gas Pump Globe Complete

946
Pennant Gasoline Pierce Petroleum Corp Gas Pump Globe Complete
Sold
$8,000
Rare Quincy Pow R Plus Independent Gasoline 15" Single Lens w/ LP Metal Body Gas Pump Globe

947
Rare Quincy Pow R Plus Independent Gasoline 15" Single Lens w/ LP Metal Body Gas Pump Globe
Sold
$4,800
Early Texaco Gasoline Leaded Stained Glass Gas Pump Globe Complete

948
Early Texaco Gasoline Leaded Stained Glass Gas Pump Globe Complete
Sold
$3,000
Citizens 77 Gasoline 13.5" Capco Body Gas Pump Globe Complete

949
Citizens 77 Gasoline 13.5" Capco Body Gas Pump Globe Complete
Sold
$2,600
Caminol Ethyl Gasoline 15" Single Lens w/ HP Metal Body Gas Pump Globe

950
Caminol Ethyl Gasoline 15" Single Lens w/ HP Metal Body Gas Pump Globe
Sold
$2,800
American Liberty Premium Gasoline 13.5" Capco Gas Pump Globe w/ Statue of Liberty

951
American Liberty Premium Gasoline 13.5" Capco Gas Pump Globe w/ Statue of Liberty
Sold
$4,400