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Day 2 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 21, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 601 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Scarce Dixie Gasoline "Pak A SAK" 6' Emb. Plastic Lighted Sign w/ Flag Logo
Scarce Dixie Gasoline "Pak A SAK" 6' Emb. Plastic Lighted Sign w/ Flag Logo
952
Scarce Dixie Gasoline "Pak A SAK" 6' Emb. Plastic Lighted Sign w/ Flag Logo
Sold
$6,500
Stop Here for Silver Edge Raybestos Brake Service Double Sided Tin Flange Sign
Stop Here for Silver Edge Raybestos Brake Service Double Sided Tin Flange Sign
953
Stop Here for Silver Edge Raybestos Brake Service Double Sided Tin Flange Sign
Sold
$4,600
BF Goodrich Tires Die Cut Single Sided Porcelain Neon Sign
BF Goodrich Tires Die Cut Single Sided Porcelain Neon Sign
954
BF Goodrich Tires Die Cut Single Sided Porcelain Neon Sign
Sold
$7,000
Join Our Christmas Savings Club Punched Single Sided Tin Lighted Sign
Join Our Christmas Savings Club Punched Single Sided Tin Lighted Sign
955
Join Our Christmas Savings Club Punched Single Sided Tin Lighted Sign
Sold
$1,000
United Motors Service Single Sided Porcelain Neon Countertop Window Sign
United Motors Service Single Sided Porcelain Neon Countertop Window Sign
956
United Motors Service Single Sided Porcelain Neon Countertop Window Sign
Sold
$15,000
Drink Nesbitt's California Orange 5 Cents Single Sided Tin Neon Sign w/ Bottle
Drink Nesbitt's California Orange 5 Cents Single Sided Tin Neon Sign w/ Bottle
957
Drink Nesbitt's California Orange 5 Cents Single Sided Tin Neon Sign w/ Bottle
Sold
$3,800
Cities Service Koolmotor The Perfect Pennsylvania Oil Die Cut Double Sided Porcelain Curb Sign
Cities Service Koolmotor The Perfect Pennsylvania Oil Die Cut Double Sided Porcelain Curb Sign
958
Cities Service Koolmotor The Perfect Pennsylvania Oil Die Cut Double Sided Porcelain Curb Sign
Sold
$5,000
Poll Parrott Shoes "For Boys and Girls" Double Sided Wooden Curb Sign
Poll Parrott Shoes "For Boys and Girls" Double Sided Wooden Curb Sign
959
Poll Parrott Shoes "For Boys and Girls" Double Sided Wooden Curb Sign
Sold
$1,500
Excellent Coca-Cola Vending Machine Spinner Sign w/ Buttons
Excellent Coca-Cola Vending Machine Spinner Sign w/ Buttons
960
Excellent Coca-Cola Vending Machine Spinner Sign w/ Buttons
Sold
$2,400
Fantastic There's Only One Orange Crush "Sold Here Ice Cold" Double Sided Tin Flange Sign
Fantastic There's Only One Orange Crush "Sold Here Ice Cold" Double Sided Tin Flange Sign
961
Fantastic There's Only One Orange Crush "Sold Here Ice Cold" Double Sided Tin Flange Sign
Sold
$3,200
Sinclair Oils Double Sided Tin Flange Sign w/ Bar Logo
Sinclair Oils Double Sided Tin Flange Sign w/ Bar Logo
962
Sinclair Oils Double Sided Tin Flange Sign w/ Bar Logo
Sold
$7,500
Motorite Union Oil Company Die Cut Double Sided Porcelain Flange Sign
Motorite Union Oil Company Die Cut Double Sided Porcelain Flange Sign
963
Motorite Union Oil Company Die Cut Double Sided Porcelain Flange Sign
Sold
$2,800
Superb Wanda "Engineered Lubricants" Oils Greases Specialties Die Cut Double Sided Tin Flange Sign
Superb Wanda "Engineered Lubricants" Oils Greases Specialties Die Cut Double Sided Tin Flange Sign
964
Superb Wanda "Engineered Lubricants" Oils Greases Specialties Die Cut Double Sided Tin Flange Sign
Sold
$5,000
Chevrolet Time 20" Lackner Neon Advertising Clock w/ Logo Sellersburg Indiana
Chevrolet Time 20" Lackner Neon Advertising Clock w/ Logo Sellersburg Indiana
965
Chevrolet Time 20" Lackner Neon Advertising Clock w/ Logo Sellersburg Indiana
Sold
$3,000
Forest City Chevrolet 30" Neon Advertising Clock
Forest City Chevrolet 30" Neon Advertising Clock
966
Forest City Chevrolet 30" Neon Advertising Clock
Sold
$1,200
Ford Sales and Service Parts and Accessories 18" Octagon Neon Clock w/ Logo
Ford Sales and Service Parts and Accessories 18" Octagon Neon Clock w/ Logo
967
Ford Sales and Service Parts and Accessories 18" Octagon Neon Clock w/ Logo
Sold
$2,400
Phillips 66 Gasoline Service Station 4' Single Sided Porcelain Neon Sign
Phillips 66 Gasoline Service Station 4' Single Sided Porcelain Neon Sign
968
Phillips 66 Gasoline Service Station 4' Single Sided Porcelain Neon Sign
Sold
$4,000
Nice Amalie Motor Oil Double Sided Porcelain Sign w/ Pennsylvania Seal
Nice Amalie Motor Oil Double Sided Porcelain Sign w/ Pennsylvania Seal
969
Nice Amalie Motor Oil Double Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$4,000
Amoco Gasoline 4' Double Sided Porcelain Die Cut Sign w/ Frame
Amoco Gasoline 4' Double Sided Porcelain Die Cut Sign w/ Frame
970
Amoco Gasoline 4' Double Sided Porcelain Die Cut Sign w/ Frame
Sold
$5,500
Bear Wheel Alignment Die Cut Double Sided Tin Sign
Bear Wheel Alignment Die Cut Double Sided Tin Sign
971
Bear Wheel Alignment Die Cut Double Sided Tin Sign
Sold
$7,500
Superb Use Champlin Oils 4' Double Sided Porcelain Sign w/ Logo
Superb Use Champlin Oils 4' Double Sided Porcelain Sign w/ Logo
972
Superb Use Champlin Oils 4' Double Sided Porcelain Sign w/ Logo
Sold
$6,500
Chevrolet OK 36" Single Sided Porcelain Logo Sign
Chevrolet OK 36" Single Sided Porcelain Logo Sign
973
Chevrolet OK 36" Single Sided Porcelain Logo Sign
Sold
$2,600
GM Sales & Service Die Cut Double Sided Porcelain Sign w/ Hanging Bracket
GM Sales & Service Die Cut Double Sided Porcelain Sign w/ Hanging Bracket
974
GM Sales & Service Die Cut Double Sided Porcelain Sign w/ Hanging Bracket
Sold
$4,400
Chrysler Plymouth Approved Service 42" Double Sided Porcelain Sign
Chrysler Plymouth Approved Service 42" Double Sided Porcelain Sign
975
Chrysler Plymouth Approved Service 42" Double Sided Porcelain Sign
Sold
$3,800
Cities Service Oils "Once Always" 36" Double Sided Porcelain Sign w/ Ring
Cities Service Oils "Once Always" 36" Double Sided Porcelain Sign w/ Ring
976
Cities Service Oils "Once Always" 36" Double Sided Porcelain Sign w/ Ring
Sold
$3,600
Fantastic Drink Coca-Cola "Trademark in Tail" Single Sided Porcelain Sign
Fantastic Drink Coca-Cola "Trademark in Tail" Single Sided Porcelain Sign
977
Fantastic Drink Coca-Cola "Trademark in Tail" Single Sided Porcelain Sign
Sold
$1,300
1936 Drink Coca-Cola Fountain Service Die Cut Single Sided Porcelain Sign
1936 Drink Coca-Cola Fountain Service Die Cut Single Sided Porcelain Sign
978
1936 Drink Coca-Cola Fountain Service Die Cut Single Sided Porcelain Sign
Sold
$2,800
Coca-Cola 48" Single Sided Porcelain Button Sign w/ Bottle
Coca-Cola 48" Single Sided Porcelain Button Sign w/ Bottle
979
Coca-Cola 48" Single Sided Porcelain Button Sign w/ Bottle
Sold
$1,700
Excellent Crown Furnaces and Globe Ranges Curved Single Sided Porcelain Sign Pottstown PA
Excellent Crown Furnaces and Globe Ranges Curved Single Sided Porcelain Sign Pottstown PA
980
Excellent Crown Furnaces and Globe Ranges Curved Single Sided Porcelain Sign Pottstown PA
Sold
$1,800
1920s Cupples Cord Tires "Tough as a Rhino" Single Sided Tin Sign
1920s Cupples Cord Tires "Tough as a Rhino" Single Sided Tin Sign
981
1920s Cupples Cord Tires "Tough as a Rhino" Single Sided Tin Sign
Sold
$3,400
NOS Double Cola "A Great Drink" 48" Die Cut Single Sided Tin Bottle Sign
NOS Double Cola "A Great Drink" 48" Die Cut Single Sided Tin Bottle Sign
982
NOS Double Cola "A Great Drink" 48" Die Cut Single Sided Tin Bottle Sign
Sold
$1,100
1952 Esso Gasoline Service Station Double Sided Porcelain ID Sign w/ Frame
1952 Esso Gasoline Service Station Double Sided Porcelain ID Sign w/ Frame
983
1952 Esso Gasoline Service Station Double Sided Porcelain ID Sign w/ Frame
Sold
$4,400
Firestone Gasoline Tires Batteries Die Cut Double Sided Porcelain Sign w/ Logo
Firestone Gasoline Tires Batteries Die Cut Double Sided Porcelain Sign w/ Logo
984
Firestone Gasoline Tires Batteries Die Cut Double Sided Porcelain Sign w/ Logo
Sold
$3,600
24" Ford Die Cut Shield Double Sided Porcelain Sign
24" Ford Die Cut Shield Double Sided Porcelain Sign
985
24" Ford Die Cut Shield Double Sided Porcelain Sign
Sold
$3,400
Ford Genuine Parts 24" Double Sided Porcelain Oval Sign w/ Hanging Bracket
Ford Genuine Parts 24" Double Sided Porcelain Oval Sign w/ Hanging Bracket
986
Ford Genuine Parts 24" Double Sided Porcelain Oval Sign w/ Hanging Bracket
Sold
$3,000
Superb Ford Tractors Service Entrance Double Sided Tin Sign w/ Arrow & Logo
Superb Ford Tractors Service Entrance Double Sided Tin Sign w/ Arrow & Logo
987
Superb Ford Tractors Service Entrance Double Sided Tin Sign w/ Arrow & Logo
Sold
$6,500
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