Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Pennzoil Safe Lubrication 42" Double Sided Porcelain Sign w/ Ring "Brown Bell"

1472
Pennzoil Safe Lubrication 42" Double Sided Porcelain Sign w/ Ring "Brown Bell"
Sold
$27,500
Amazing Packard Automobiles Die Cut Double Sided Porcelain Neon Sign w/ Lug Nut Logo

1473
Amazing Packard Automobiles Die Cut Double Sided Porcelain Neon Sign w/ Lug Nut Logo
Sold
$20,000
Marathon Products "Best in the Long Run" 48" Double Sided Porcelain Sign w/ Running Man

1474
Marathon Products "Best in the Long Run" 48" Double Sided Porcelain Sign w/ Running Man
Sold
$10,000
Mack Trucks 36" Die Cut Single Sided Porcelain Bulldog Sign Left Facing

1475
Mack Trucks 36" Die Cut Single Sided Porcelain Bulldog Sign Left Facing
Sold
$8,500
Mack Trucks 36" Die Cut Single Sided Porcelain Bulldog Sign Right Facing

1476
Mack Trucks 36" Die Cut Single Sided Porcelain Bulldog Sign Right Facing
Sold
$8,500
Marathon Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Running Man

1477
Marathon Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Running Man
Sold
$4,200
Amazing NOS Packard Single Sided Porcelain Neon Sign w/ Original Wooden Crate
1478
Amazing NOS Packard Single Sided Porcelain Neon Sign w/ Original Wooden Crate
Sold
$55,000
Superb Grizzly "Dubbs Cracked" Gasoline 12" Pump Plate Sign w/ Bear

1479
Superb Grizzly "Dubbs Cracked" Gasoline 12" Pump Plate Sign w/ Bear
Sold
$45,000
Scarce We Proudly Service 7up Die Cut Double Sided Tin Flange Sign w/ Hand & Bottle

1480
Scarce We Proudly Service 7up Die Cut Double Sided Tin Flange Sign w/ Hand & Bottle
Sold
$8,000
Excellent Oilzum Motor Oil Die Cut Double Sided Tin Flange Sign w/ Oswald

1481
Excellent Oilzum Motor Oil Die Cut Double Sided Tin Flange Sign w/ Oswald
Sold
$6,000
NOS Oilzum Motors Oils Lubricants Double Sided Tin Flange w/ Oswald & Early Can

1482
NOS Oilzum Motors Oils Lubricants Double Sided Tin Flange w/ Oswald & Early Can
Sold
$9,500
Scarce Oilzum for Motor Cars & Boats Metal One Gallon Oil Can w/ "Buck Tooth Boy" Graphic

1483
Scarce Oilzum for Motor Cars & Boats Metal One Gallon Oil Can w/ "Buck Tooth Boy" Graphic
Sold
$50,000
1937 Oilzum Motor Oils & Lubricants 24" Double Sided Tin Sign w/ Oswald

1484
1937 Oilzum Motor Oils & Lubricants 24" Double Sided Tin Sign w/ Oswald
Sold
$16,000
1939 Oilzum "If Motors Could Speak we Wouldn't Need to Advertise" Single Sided Tin Sign w/ Oswald

1485
1939 Oilzum "If Motors Could Speak we Wouldn't Need to Advertise" Single Sided Tin Sign w/ Oswald
Sold
$9,000
Rare Oilzum "If Motors Could Speak We Wouldn't Need to Advertise" 5' Single Sided Tin Sign w/ Oswald

1486
Rare Oilzum "If Motors Could Speak We Wouldn't Need to Advertise" 5' Single Sided Tin Sign w/ Oswald
Sold
$70,000
1949 Oilzum Motor Oil "If Motors Could Speak" Double Sided Tin Sign w/ Oswald

1487
1949 Oilzum Motor Oil "If Motors Could Speak" Double Sided Tin Sign w/ Oswald
Sold
$11,000
Amazing Mobilgas Aircraft Die Cut Single Sided Porcelain Sign w/ Pegasus

1488
Amazing Mobilgas Aircraft Die Cut Single Sided Porcelain Sign w/ Pegasus
Sold
$9,500
Dodge Plymouth Approved Service 42" Double Sided Porcelain Sign

1489
Dodge Plymouth Approved Service 42" Double Sided Porcelain Sign
Sold
$5,500
Amazing Donald Duck Disneyland Parking Lot 10' Die Cut Animated Single Sided Porcelain Neon Sign

1490
Amazing Donald Duck Disneyland Parking Lot 10' Die Cut Animated Single Sided Porcelain Neon Sign
Sold
$30,000
Impressive Cadillac Oldsmobile GMC 9.5' Die Cut Double Sided Porcelain Neon Sign

1491
Impressive Cadillac Oldsmobile GMC 9.5' Die Cut Double Sided Porcelain Neon Sign
Sold
$50,000
Incredible 8' Pontiac Dealership Single Sided Porcelain Neon Sign
1491A
Incredible 8' Pontiac Dealership Single Sided Porcelain Neon Sign
Sold
$25,000
Unusual 9.75' Vertical Kaiser Dealership Single Sided Porcelain Neon Sign
1491B
Unusual 9.75' Vertical Kaiser Dealership Single Sided Porcelain Neon Sign
Sold
$7,000
NOS Mobilgas Just Ahead Socony-Vacuum Emb. Single Sided Tin Sign w/ Pegasus & Crate

1492
NOS Mobilgas Just Ahead Socony-Vacuum Emb. Single Sided Tin Sign w/ Pegasus & Crate
Sold
$27,500
Rare New Mercury Super Regular 105 Gasoline Single Sided Porcelain Pump Plate Sign

1493
Rare New Mercury Super Regular 105 Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$6,000
Scarce Shell Ethyl Gasoline Die Cut Single Sided Porcelain Pump Plate Sign

1494
Scarce Shell Ethyl Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Sold
$35,000
Outstanding Houston Gasoline 48" Double Sided Porcelain Sign w/ Frame

1495
Outstanding Houston Gasoline 48" Double Sided Porcelain Sign w/ Frame
Sold
$90,000
Rare NOS Southern Tires "Made in the Land of Cotton" Double Sided Tin Flange Sign Augusta GA

1496
Rare NOS Southern Tires "Made in the Land of Cotton" Double Sided Tin Flange Sign Augusta GA
Sold
$47,500
1964 Gulf Gasoline Die Cut Single Sided Porcelain Neon Sign

1497
1964 Gulf Gasoline Die Cut Single Sided Porcelain Neon Sign
Sold
$7,500
Humble Gasoline Motor Oils Authorized Dealer 42" Double Sided Porcelain Sign w/ Ring

1498
Humble Gasoline Motor Oils Authorized Dealer 42" Double Sided Porcelain Sign w/ Ring
Sold
$9,500
Rare 21' Chevrolet Single Sided Porcelain Dealership Neon Sign
1499
Rare 21' Chevrolet Single Sided Porcelain Dealership Neon Sign
Sold
$20,000
Amazing 22' Buick Valve In Head Porcelain Dealership Neon Sign
1500
Amazing 22' Buick Valve In Head Porcelain Dealership Neon Sign
Sold
$20,000
Willys Knight Service Genuine Parts Die Cut Double Sided Porcelain Sign w/ Ring

1501
Willys Knight Service Genuine Parts Die Cut Double Sided Porcelain Sign w/ Ring
Sold
$9,000
Hood Tires Double Sided Porcelain Sign w/ Flag Man

1502
Hood Tires Double Sided Porcelain Sign w/ Flag Man
Sold
$10,000
Rare & Amazing Mobil Pegasus Double Sided Porcelain Neon Rotator Sign

1503
Rare & Amazing Mobil Pegasus Double Sided Porcelain Neon Rotator Sign
Sold
$37,500
Outstanding Oldsmobile Service 60" Double Sided Porcelain Sign w/ Factory Ring "World Logo"

1504
Outstanding Oldsmobile Service 60" Double Sided Porcelain Sign w/ Factory Ring "World Logo"
Sold
$16,000
Mobil Socony-Vacuum Aviation Products 6' Single Sided Porcelain Sign w/ Pegasus

1505
Mobil Socony-Vacuum Aviation Products 6' Single Sided Porcelain Sign w/ Pegasus
Sold
$15,000