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Day 3 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 22, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 455 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Fantastic Douglas Aviation Tested Single Sided Porcelain Pump Plate Sign w/ Heart Logo
Fantastic Douglas Aviation Tested Single Sided Porcelain Pump Plate Sign w/ Heart Logo
1542
Fantastic Douglas Aviation Tested Single Sided Porcelain Pump Plate Sign w/ Heart Logo
Sold
$4,600
Wayne Model #576 Clock Face Gas Pump Restored Tidewater
Wayne Model #576 Clock Face Gas Pump Restored Tidewater
1543
Wayne Model #576 Clock Face Gas Pump Restored Tidewater
Sold
$4,600
Correct Measure Model #10-H Pipe Organ Ten-Gallon Visible Gas Pump Flying A
Correct Measure Model #10-H Pipe Organ Ten-Gallon Visible Gas Pump Flying A
1544
Correct Measure Model #10-H Pipe Organ Ten-Gallon Visible Gas Pump Flying A
Sold
$11,000
Fry Model 17 Five Gallon Visible Gas Pump Restored Red Crown Polarine
Fry Model 17 Five Gallon Visible Gas Pump Restored Red Crown Polarine
1545
Fry Model 17 Five Gallon Visible Gas Pump Restored Red Crown Polarine
Sold
$12,000
Rare Correct Measure Model #1928 Clockface Gas Pump Restored Musgo
Rare Correct Measure Model #1928 Clockface Gas Pump Restored Musgo
1546
Rare Correct Measure Model #1928 Clockface Gas Pump Restored Musgo
Sold
$10,000
Amazing Correct Measure 10H Pipe Organ Visible Gas Pump Restored Tioga
Amazing Correct Measure 10H Pipe Organ Visible Gas Pump Restored Tioga
1547
Amazing Correct Measure 10H Pipe Organ Visible Gas Pump Restored Tioga
Sold
$10,000
Wayne Model 60 Showcase Gas Pump Restored Mobil
Wayne Model 60 Showcase Gas Pump Restored Mobil
1548
Wayne Model 60 Showcase Gas Pump Restored Mobil
Sold
$9,500
RARE NOS Bowser Square Sentry Model #97 Curb Side Pump w/ Shipping Base
RARE NOS Bowser Square Sentry Model #97 Curb Side Pump w/ Shipping Base
1549
RARE NOS Bowser Square Sentry Model #97 Curb Side Pump w/ Shipping Base
Sold
$25,000
Wayne Model #50 Show Case Computing Gas Pump
Wayne Model #50 Show Case Computing Gas Pump
1550
Wayne Model #50 Show Case Computing Gas Pump
Sold
$22,500
Wayne Roman Column 10 Gallon Visible Gas Pump Texaco
Wayne Roman Column 10 Gallon Visible Gas Pump Texaco
1551
Wayne Roman Column 10 Gallon Visible Gas Pump Texaco
Sold
$37,500
Wayne Roman Column Ten Gallon Visible Gas Pump Restored Red Crown
Wayne Roman Column Ten Gallon Visible Gas Pump Restored Red Crown
1552
Wayne Roman Column Ten Gallon Visible Gas Pump Restored Red Crown
Hayes Ten Gallon Visible Gas Pump Restored Richfield Hi Octane
Hayes Ten Gallon Visible Gas Pump Restored Richfield Hi Octane
1553
Hayes Ten Gallon Visible Gas Pump Restored Richfield Hi Octane
Sold
$7,000
Amazing Case Old Abe w/ Earth 2-piece Die Cut Single Sided Porcelain Sign w/ Stand
Amazing Case Old Abe w/ Earth 2-piece Die Cut Single Sided Porcelain Sign w/ Stand
1554
Amazing Case Old Abe w/ Earth 2-piece Die Cut Single Sided Porcelain Sign w/ Stand
Sold
$25,000
Pontiac Automobiles 12' Die Cut Double Sided Porcelain Neon Sign w/ Full Feather Logo
Pontiac Automobiles 12' Die Cut Double Sided Porcelain Neon Sign w/ Full Feather Logo
1555
Pontiac Automobiles 12' Die Cut Double Sided Porcelain Neon Sign w/ Full Feather Logo
Sold
$37,500
Rare Mack Trucks Die Cut 10' Double Sided Porcelain Neon Sign
Rare Mack Trucks Die Cut 10' Double Sided Porcelain Neon Sign
1556
Rare Mack Trucks Die Cut 10' Double Sided Porcelain Neon Sign
Sold
$40,000
Exceptional Ferrari Single Sided Porcelain Dealership Sign w/ Prancing Horse Logo
Exceptional Ferrari Single Sided Porcelain Dealership Sign w/ Prancing Horse Logo
1557
Exceptional Ferrari Single Sided Porcelain Dealership Sign w/ Prancing Horse Logo
Sold
$14,000
Fantastic Upper Peninsula Power 12' Double Sided Porcelain Neon Sign w/ Reddy Kilowatt
Fantastic Upper Peninsula Power 12' Double Sided Porcelain Neon Sign w/ Reddy Kilowatt
1558
Fantastic Upper Peninsula Power 12' Double Sided Porcelain Neon Sign w/ Reddy Kilowatt
Sold
$15,000
Stunning Pittsburgh Paints "Smooth as Glass" Embossed Double Sided Porcelain Neon Sign w/ Sun Logo
Stunning Pittsburgh Paints "Smooth as Glass" Embossed Double Sided Porcelain Neon Sign w/ Sun Logo
1559
Stunning Pittsburgh Paints "Smooth as Glass" Embossed Double Sided Porcelain Neon Sign w/ Sun Logo
Sold
$9,000
Amazing Chrysler Plymouth Die Cut Double Sided Porcelain Neon Sign
Amazing Chrysler Plymouth Die Cut Double Sided Porcelain Neon Sign
1560
Amazing Chrysler Plymouth Die Cut Double Sided Porcelain Neon Sign
Sold
$40,000
Exceptional Chevrolet Super Service 42" Double Sided Porcelain Neon Sign
Exceptional Chevrolet Super Service 42" Double Sided Porcelain Neon Sign
1561
Exceptional Chevrolet Super Service 42" Double Sided Porcelain Neon Sign
Sold
$37,500
Scarce GMC General Motors Trucks & Trailers 30" Double Sided Porcelain Sign
Scarce GMC General Motors Trucks & Trailers 30" Double Sided Porcelain Sign
1562
Scarce GMC General Motors Trucks & Trailers 30" Double Sided Porcelain Sign
Sold
$13,000
GM General Motors Pontiac Buick GMC Trucks Single Sided Porcelain Sign w/ Maple Leaf
GM General Motors Pontiac Buick GMC Trucks Single Sided Porcelain Sign w/ Maple Leaf
1563
GM General Motors Pontiac Buick GMC Trucks Single Sided Porcelain Sign w/ Maple Leaf
Sold
$6,000
Rare Red Indian Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Rare Red Indian Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
1564
Rare Red Indian Gasoline Die Cut Single Sided Porcelain Pump Plate Sign
Sold
$25,000
Service Arrow 48" Die Cut Single Sided Porcelain Neon Sign
Service Arrow 48" Die Cut Single Sided Porcelain Neon Sign
1565
Service Arrow 48" Die Cut Single Sided Porcelain Neon Sign
Sold
$10,000
Wm. Penn Motor Oil "That 200 Horse Power Oil" Double Sided Porcelain Tombstone Sign w/ Logo
Wm. Penn Motor Oil "That 200 Horse Power Oil" Double Sided Porcelain Tombstone Sign w/ Logo
1566
Wm. Penn Motor Oil "That 200 Horse Power Oil" Double Sided Porcelain Tombstone Sign w/ Logo
Sold
$6,000
Outstanding Sunray D-X Petroleum Products 9" Single Sided Porcelain Sign
Outstanding Sunray D-X Petroleum Products 9" Single Sided Porcelain Sign
1567
Outstanding Sunray D-X Petroleum Products 9" Single Sided Porcelain Sign
Sold
$4,400
Sundrop Golden Girl Cola Die Cut Emb. Single Sided Tin Coffee Cup Sign
Sundrop Golden Girl Cola Die Cut Emb. Single Sided Tin Coffee Cup Sign
1568
Sundrop Golden Girl Cola Die Cut Emb. Single Sided Tin Coffee Cup Sign
Sold
$4,200
Shell Gasoline 25" Double Sided Porcelain Sign
Shell Gasoline 25" Double Sided Porcelain Sign
1569
Shell Gasoline 25" Double Sided Porcelain Sign
Sold
$3,200
Shell Green Streak Gasoline Single Sided Porcelain Pump Plate Sign
Shell Green Streak Gasoline Single Sided Porcelain Pump Plate Sign
1570
Shell Green Streak Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$4,600
Red Crown Gasoline Polarine Motor Oil "For Power Mileage" 6' Single Sided Porcelain Logo Thermometer
Red Crown Gasoline Polarine Motor Oil "For Power Mileage" 6' Single Sided Porcelain Logo Thermometer
1571
Red Crown Gasoline Polarine Motor Oil "For Power Mileage" 6' Single Sided Porcelain Logo Thermometer
Sold
$4,200
Oldsmobile Service 42" Double Sided Porcelain Sign w/ Crest Logo
Oldsmobile Service 42" Double Sided Porcelain Sign w/ Crest Logo
1572
Oldsmobile Service 42" Double Sided Porcelain Sign w/ Crest Logo
Sold
$4,800
Oldsmobile Safety Tested Used Cars 36" Single Sided Porcelain Sign
Oldsmobile Safety Tested Used Cars 36" Single Sided Porcelain Sign
1573
Oldsmobile Safety Tested Used Cars 36" Single Sided Porcelain Sign
Sold
$6,000
Nash Service Station Die Cut Double Sided Porcelain Sign
Nash Service Station Die Cut Double Sided Porcelain Sign
1574
Nash Service Station Die Cut Double Sided Porcelain Sign
Sold
$4,600
Fantastic Hudson Terraplane Authorized Service 42" Single Sided Porcelain Sign
Fantastic Hudson Terraplane Authorized Service 42" Single Sided Porcelain Sign
1575
Fantastic Hudson Terraplane Authorized Service 42" Single Sided Porcelain Sign
Sold
$5,000
Conoco Gasoline Die Cut Double Sided Porcelain Sign
Conoco Gasoline Die Cut Double Sided Porcelain Sign
1576
Conoco Gasoline Die Cut Double Sided Porcelain Sign
Sold
$5,000
Superb Pioneer Oil Co. Dixcel Gasoline 42" Double Sided Porcelain Sign
Superb Pioneer Oil Co. Dixcel Gasoline 42" Double Sided Porcelain Sign
1577
Superb Pioneer Oil Co. Dixcel Gasoline 42" Double Sided Porcelain Sign
Sold
$14,000
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