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Day 3 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 22, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 455 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Perfect Circle Piston Rings Emb. Single Sided Tin Sign w/ Oil Hog & Automobile
Perfect Circle Piston Rings Emb. Single Sided Tin Sign w/ Oil Hog & Automobile
1578
Perfect Circle Piston Rings Emb. Single Sided Tin Sign w/ Oil Hog & Automobile
Sold
$6,500
Pan-Am Gasoline 7' Double Sided Porcelain Service Station ID Sign
Pan-Am Gasoline 7' Double Sided Porcelain Service Station ID Sign
1579
Pan-Am Gasoline 7' Double Sided Porcelain Service Station ID Sign
Sold
$4,800
Packard Automobiles Sales Service 4' Die Cut Double Sided Porcelain Sign w/ Logo
Packard Automobiles Sales Service 4' Die Cut Double Sided Porcelain Sign w/ Logo
1580
Packard Automobiles Sales Service 4' Die Cut Double Sided Porcelain Sign w/ Logo
Sold
$15,000
1948 Drink Nehi Beverages 8' Emb. Single Sided Tin Sign w/ Bottle
1948 Drink Nehi Beverages 8' Emb. Single Sided Tin Sign w/ Bottle
1581
1948 Drink Nehi Beverages 8' Emb. Single Sided Tin Sign w/ Bottle
Sold
$2,400
1965 Ya-Hooo! Mountain Dew Emb. 5' Single Sided Tin Sign w/ Hillbilly
1965 Ya-Hooo! Mountain Dew Emb. 5' Single Sided Tin Sign w/ Hillbilly
1582
1965 Ya-Hooo! Mountain Dew Emb. 5' Single Sided Tin Sign w/ Hillbilly
Sold
$6,500
Exceptional Hancock Gasoline Single Sided Porcelain Pump Plate Sign w/ Rooster
Exceptional Hancock Gasoline Single Sided Porcelain Pump Plate Sign w/ Rooster
1583
Exceptional Hancock Gasoline Single Sided Porcelain Pump Plate Sign w/ Rooster
Sold
$6,500
Superb Mobilgas Aero Gasoline Die Cut Single Sided Porcelain Pump Plate Sign w/ Pegasus
Superb Mobilgas Aero Gasoline Die Cut Single Sided Porcelain Pump Plate Sign w/ Pegasus
1584
Superb Mobilgas Aero Gasoline Die Cut Single Sided Porcelain Pump Plate Sign w/ Pegasus
Sold
$11,000
White Cap Beer 15" Double Bubble Advertising Clock
White Cap Beer 15" Double Bubble Advertising Clock
1585
White Cap Beer 15" Double Bubble Advertising Clock
Sold
$1,500
Laher Mustang Tires Batteries PAM Advertising Clock w/ Logo
Laher Mustang Tires Batteries PAM Advertising Clock w/ Logo
1586
Laher Mustang Tires Batteries PAM Advertising Clock w/ Logo
Sold
$1,000
Ramco Piston Rings 15" PAM Advertising Clock
Ramco Piston Rings 15" PAM Advertising Clock
1587
Ramco Piston Rings 15" PAM Advertising Clock
Sold
$275
King Blended Whisky 15" Pam Advertising Clock Louisville KY
King Blended Whisky 15" Pam Advertising Clock Louisville KY
1588
King Blended Whisky 15" Pam Advertising Clock Louisville KY
Sold
$425
Pilot Life Insurance 15" Advertising Clock Greensboro NC
Pilot Life Insurance 15" Advertising Clock Greensboro NC
1589
Pilot Life Insurance 15" Advertising Clock Greensboro NC
Sold
$900
Shell Gasoline 15" PAM Advertising Clock w/ Logo
Shell Gasoline 15" PAM Advertising Clock w/ Logo
1590
Shell Gasoline 15" PAM Advertising Clock w/ Logo
Sold
$1,500
Kendall Motor Oil 15" Advertising Clock w/ Logo
Kendall Motor Oil 15" Advertising Clock w/ Logo
1591
Kendall Motor Oil 15" Advertising Clock w/ Logo
Sold
$650
1960 Weller Tools Pam 15" Lighted Advertising Clock w/ Soldering Gun
1960 Weller Tools Pam 15" Lighted Advertising Clock w/ Soldering Gun
1592
1960 Weller Tools Pam 15" Lighted Advertising Clock w/ Soldering Gun
Sold
$300
Capitol Gasoline 15" Metal Gas Pump Globe Complete
Capitol Gasoline 15" Metal Gas Pump Globe Complete
1593
Capitol Gasoline 15" Metal Gas Pump Globe Complete
Sold
$1,300
Hi-Way Gasoline 13.5" Milk Glass Body Gas Pump Globe Complete
Hi-Way Gasoline 13.5" Milk Glass Body Gas Pump Globe Complete
1594
Hi-Way Gasoline 13.5" Milk Glass Body Gas Pump Globe Complete
Sold
$950
Phillips 66 Ethyl Gasoline 13.5" Capco Gas Pump Globe Complete
Phillips 66 Ethyl Gasoline 13.5" Capco Gas Pump Globe Complete
1595
Phillips 66 Ethyl Gasoline 13.5" Capco Gas Pump Globe Complete
Sold
$800
Spunkey's Oil Co Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Spunkey's Oil Co Gasoline 13.5" Milk Glass Gas Pump Globe Complete
1596
Spunkey's Oil Co Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Sold
$1,000
National White Rose Gasoline 13.5" Milk Glass Gas Pump Globe Complete
National White Rose Gasoline 13.5" Milk Glass Gas Pump Globe Complete
1597
National White Rose Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Sold
$750
Acto Gasoline 15" HP Metal Gas Pump Globe Complete
Acto Gasoline 15" HP Metal Gas Pump Globe Complete
1598
Acto Gasoline 15" HP Metal Gas Pump Globe Complete
Sold
$850
Crown Extra Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Crown Extra Gasoline 13.5" Milk Glass Gas Pump Globe Complete
1599
Crown Extra Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Sold
$800
Service Plus Premium Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Service Plus Premium Gasoline 13.5" Milk Glass Gas Pump Globe Complete
1600
Service Plus Premium Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Sold
$1,000
Skelly Regular Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Skelly Regular Gasoline 13.5" Milk Glass Gas Pump Globe Complete
1601
Skelly Regular Gasoline 13.5" Milk Glass Gas Pump Globe Complete
Sold
$600
Crown Extra Gasoline 13.5" Single Lens w/ Wide Milk Glass Body Gas Pump Globe
Crown Extra Gasoline 13.5" Single Lens w/ Wide Milk Glass Body Gas Pump Globe
1602
Crown Extra Gasoline 13.5" Single Lens w/ Wide Milk Glass Body Gas Pump Globe
Sold
$425
Lot of 2 Spartan Ethyl 15" Gas Pump Globe Lens
Lot of 2 Spartan Ethyl 15" Gas Pump Globe Lens
1603
Lot of 2 Spartan Ethyl 15" Gas Pump Globe Lens
Sold
$1,200
Rare Bengal Green Gasoline 15" Lenses Complete Gas Pump Globe
Rare Bengal Green Gasoline 15" Lenses Complete Gas Pump Globe
1604
Rare Bengal Green Gasoline 15" Lenses Complete Gas Pump Globe
Sold
$4,000
Single 13.5" Pure Oil Company Gasoline Lens w/ Wide Milk Glass Body Gas Pump Globe
Single 13.5" Pure Oil Company Gasoline Lens w/ Wide Milk Glass Body Gas Pump Globe
1605
Single 13.5" Pure Oil Company Gasoline Lens w/ Wide Milk Glass Body Gas Pump Globe
Sold
$2,200
Fiore 100 Gasoline 13.5" Gas Pump Globe Complete
Fiore 100 Gasoline 13.5" Gas Pump Globe Complete
1606
Fiore 100 Gasoline 13.5" Gas Pump Globe Complete
Sold
$450
Excellent Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Sign
Excellent Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Sign
1607
Excellent Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Sign
Sold
$3,800
Impressive 1965 American Gasoline 6' Double Sided Porcelain ID Sign Complete w/ Ring & Flames
Impressive 1965 American Gasoline 6' Double Sided Porcelain ID Sign Complete w/ Ring & Flames
1608
Impressive 1965 American Gasoline 6' Double Sided Porcelain ID Sign Complete w/ Ring & Flames
Sold
$22,500
Mack Trucks Bulldog Die Cut Single Sided Porcelain Sign "Right Facing"
Mack Trucks Bulldog Die Cut Single Sided Porcelain Sign "Right Facing"
1609
Mack Trucks Bulldog Die Cut Single Sided Porcelain Sign "Right Facing"
Sold
$9,500
Amazing NOS Gulf Supreme Motor Oil "For a Smooth Running Motor" 2 Piece Single Sided Porcelain Sign
Amazing NOS Gulf Supreme Motor Oil "For a Smooth Running Motor" 2 Piece Single Sided Porcelain Sign
1610
Amazing NOS Gulf Supreme Motor Oil "For a Smooth Running Motor" 2 Piece Single Sided Porcelain Sign
Sold
$4,200
Outstanding Goodyear Tires Belting Hose Packing 6.5' Single Sided Porcelain Sign w/ Wingfoot
Outstanding Goodyear Tires Belting Hose Packing 6.5' Single Sided Porcelain Sign w/ Wingfoot
1611
Outstanding Goodyear Tires Belting Hose Packing 6.5' Single Sided Porcelain Sign w/ Wingfoot
Sold
$13,000
Rare McColl Frontenac Products Red Indian 15" Single Sided Porcelain Sign
Rare McColl Frontenac Products Red Indian 15" Single Sided Porcelain Sign
1612
Rare McColl Frontenac Products Red Indian 15" Single Sided Porcelain Sign
Sold
$27,500
Federal Trucks Sales & Service Double Sided Porcelain Sign
Federal Trucks Sales & Service Double Sided Porcelain Sign
1613
Federal Trucks Sales & Service Double Sided Porcelain Sign
Sold
$6,500
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