Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Dodge Brothers Approved Service Station Double Sided Porcelain Sign

1614
Dodge Brothers Approved Service Station Double Sided Porcelain Sign
Sold
$6,000
Diamond DX Gasoline Double Sided Porcelain Sign w/ Frame

1615
Diamond DX Gasoline Double Sided Porcelain Sign w/ Frame
Sold
$6,000
1933 Fountain Service Drink Coca-Cola "Delicious and Refreshing" Double Sided Porcelain Sign w Frame

1616
1933 Fountain Service Drink Coca-Cola "Delicious and Refreshing" Double Sided Porcelain Sign w Frame
Sold
$3,600
Champion Spark Plugs Weather Forecast Check Service Single Sided Tin Thermometer Sign

1617
Champion Spark Plugs Weather Forecast Check Service Single Sided Tin Thermometer Sign
Sold
$9,000
Ice Cold Buffalo Rock Sold Here Vertical Emb. Single Sided Tin Sign w/ Bottle

1618
Ice Cold Buffalo Rock Sold Here Vertical Emb. Single Sided Tin Sign w/ Bottle
Sold
$5,500
Auto-Lite Batteries 5' Vertical Emb. Single Sided Tin Sign w/ Car

1619
Auto-Lite Batteries 5' Vertical Emb. Single Sided Tin Sign w/ Car
Sold
$6,500
Amoco Gasoline 7' Double Sided Porcelain Service Station ID Sign

1620
Amoco Gasoline 7' Double Sided Porcelain Service Station ID Sign
Sold
$3,400
Rare Pennzoil Gasoline 9' Double Sided Porcelain Die Cut Neon Sign

1621
Rare Pennzoil Gasoline 9' Double Sided Porcelain Die Cut Neon Sign
Sold
$140,000
Rare Harbor Petroleum Products Single Sided Porcelain Sign w/ Seaplane

1622
Rare Harbor Petroleum Products Single Sided Porcelain Sign w/ Seaplane
Sold
$32,500
Chevrolet Pontiac Oldsmobile Buick GMC Trucks Double Sided Porcelain Neon Sign

1623
Chevrolet Pontiac Oldsmobile Buick GMC Trucks Double Sided Porcelain Neon Sign
Sold
$30,000
Lincoln Automobiles Die Cut Single Sided Porcelain Neon Sign w/ Knight Logo

1624
Lincoln Automobiles Die Cut Single Sided Porcelain Neon Sign w/ Knight Logo
Sold
$15,000
Scarce Mohawk Gasoline 48" Single Sided Porcelain Neon Sign

1625
Scarce Mohawk Gasoline 48" Single Sided Porcelain Neon Sign
Sold
$30,000
Amazing United Motors Authorized Service DS Porcelain Sign w/ Delco-Remy Klaxon & AC Products

1626
Amazing United Motors Authorized Service DS Porcelain Sign w/ Delco-Remy Klaxon & AC Products
Sold
$20,000
Incredible Goodrich Safety Tires Single Sided Porcelain Sign w/ Mountie

1627
Incredible Goodrich Safety Tires Single Sided Porcelain Sign w/ Mountie
Sold
$60,000
Case Tractors Implements Cast Iron "Old Abe" Eagle Statue

1628
Case Tractors Implements Cast Iron "Old Abe" Eagle Statue
Sold
$14,000
Goodyear Service Station Die Cut Double Sided Tin Flange Sign w/ Tire

1629
Goodyear Service Station Die Cut Double Sided Tin Flange Sign w/ Tire
Sold
$7,500
Scarce Fisk Tires "Time to Re-tire?" Double Sided Tin Die Cut Flange Sign w/ Boy
1630
Scarce Fisk Tires "Time to Re-tire?" Double Sided Tin Die Cut Flange Sign w/ Boy
Sold
$11,000
Firestone Ground Grip Farm Tires Double Sided Tin Flange Sign w/ Tractor

1631
Firestone Ground Grip Farm Tires Double Sided Tin Flange Sign w/ Tractor
Sold
$8,000
Oakland Pontiac Products of General Motors 8' Die Cut Single Sided Porcelain Milk Glass Sign

1632
Oakland Pontiac Products of General Motors 8' Die Cut Single Sided Porcelain Milk Glass Sign
Sold
$9,500
Willys Overland Single Sided Porcelain Neon Sign w/ Logo

1633
Willys Overland Single Sided Porcelain Neon Sign w/ Logo
Sold
$8,000
Rent A Car 7' Horizontal Double Sided Porcelain Neon Sign

1634
Rent A Car 7' Horizontal Double Sided Porcelain Neon Sign
Sold
$8,000
Scarce Vincel Pontiac Automobiles Single Sided Porcelain & Stainless Steel Sign w/ Full Feather Logo

1635
Scarce Vincel Pontiac Automobiles Single Sided Porcelain & Stainless Steel Sign w/ Full Feather Logo
Sold
$13,000
1939 Mobilgas Socony Vacuum Double Sided Porcelain ID Sign w/ Pegasus

1636
1939 Mobilgas Socony Vacuum Double Sided Porcelain ID Sign w/ Pegasus
Sold
$6,500
Texaco Gasoline Motor Oils Filling Station 42" Single Sided Porcelain Sign

1637
Texaco Gasoline Motor Oils Filling Station 42" Single Sided Porcelain Sign
Sold
$5,000
Scarce Rock Island Gasoline Double Sided Porcelain Curb Sign

1638
Scarce Rock Island Gasoline Double Sided Porcelain Curb Sign
Sold
$15,000
Thompson Valves Installed Here Die Cut Double Sided Tin Flange Sign

1639
Thompson Valves Installed Here Die Cut Double Sided Tin Flange Sign
Sold
$9,000
United Motors Service 36" Single Sided Porcelain Neon Sign

1640
United Motors Service 36" Single Sided Porcelain Neon Sign
Sold
$6,500
1958 Texaco Gasoline 6' Single Sided Porcelain Neon Sign

1641
1958 Texaco Gasoline 6' Single Sided Porcelain Neon Sign
Sold
$12,000
Phillips 66 Gasoline 6' Single Sided Porcelain Neon Sign

1642
Phillips 66 Gasoline 6' Single Sided Porcelain Neon Sign
Sold
$7,500
Packard Automobiles 7' Single Sided Porcelain Die Cut Neon Sign w/ Logo

1643
Packard Automobiles 7' Single Sided Porcelain Die Cut Neon Sign w/ Logo
Sold
$16,000
Marathon Gasoline "Best in the Long Run" Die Cut Single Sided Porcelain Neon Sign w/ Running Man

1644
Marathon Gasoline "Best in the Long Run" Die Cut Single Sided Porcelain Neon Sign w/ Running Man
Sold
$47,500
Gates Tires 9' Single Sided Porcelain Neon Sign w/ Logo

1645
Gates Tires 9' Single Sided Porcelain Neon Sign w/ Logo
Sold
$35,000
Ford Dealer 48" Single Sided Porcelain Neon Sign

1646
Ford Dealer 48" Single Sided Porcelain Neon Sign
Sold
$10,000
A&W Root Beer Embossed Single Sided Tin Neon Sign w/ Arrow

1647
A&W Root Beer Embossed Single Sided Tin Neon Sign w/ Arrow
Sold
$10,000
Rare Knight Premium Gasoline Die Cutt Single Sided Porcelain Pump Plate Sign

1648
Rare Knight Premium Gasoline Die Cutt Single Sided Porcelain Pump Plate Sign
Sold
$7,000
Rare Jenney Solvenized Hy-Power Gasoline 12" Single Sided Porcelain Pump Plate Sign "Factory Scene"

1649
Rare Jenney Solvenized Hy-Power Gasoline 12" Single Sided Porcelain Pump Plate Sign "Factory Scene"
Sold
$12,000