Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Impressive NOS Jeep Willys Service 42" Double Sided Porcelain Sign

1650
Impressive NOS Jeep Willys Service 42" Double Sided Porcelain Sign
Sold
$13,000
International Trucks 4' Double Sided Porcelain Sign w/ Triple Diamond Logo

1651
International Trucks 4' Double Sided Porcelain Sign w/ Triple Diamond Logo
Sold
$9,500
Globe The Universal Gasoline 42" Double Sided Porcelain Sign

1652
Globe The Universal Gasoline 42" Double Sided Porcelain Sign
Sold
$22,500
Outstanding Elreco El Dorado Refining Co. Products Gasoline 42" Double Sided Porcelain Sign w/ Ring

1653
Outstanding Elreco El Dorado Refining Co. Products Gasoline 42" Double Sided Porcelain Sign w/ Ring
Sold
$8,000
Impressive NOS Clossman Hardware Co. Single Sided Tin Sign w/ Early Touring Car & Plane Graphics

1654
Impressive NOS Clossman Hardware Co. Single Sided Tin Sign w/ Early Touring Car & Plane Graphics
Sold
$8,500
Scarce Chevrolet OK Used Trucks 36" Single Sided Porcelain Logo Sign

1655
Scarce Chevrolet OK Used Trucks 36" Single Sided Porcelain Logo Sign
Sold
$9,500
Amazing Chevrolet OK Used Cars 36" Single Sided Porcelain Sign

1656
Amazing Chevrolet OK Used Cars 36" Single Sided Porcelain Sign
Sold
$9,500
Case 77 Modern Machines for Profitable Farming Single Sided Tin Smaltz Sign w/ Old Abe

1657
Case 77 Modern Machines for Profitable Farming Single Sided Tin Smaltz Sign w/ Old Abe
Sold
$8,000
Graphic Caltex Motor Oil Double Sided Porcelain Sign w/ Quart Cans & Boy

1658
Graphic Caltex Motor Oil Double Sided Porcelain Sign w/ Quart Cans & Boy
Sold
$6,000
Exceptional Standard Oil Solite Ethyl Gasoline w/ Logo 30" Double Sided Porcelain Sign

1659
Exceptional Standard Oil Solite Ethyl Gasoline w/ Logo 30" Double Sided Porcelain Sign
Sold
$11,000
Amazing Gulf Dealer 66" Double Sided Porcelain ID Sign w/ Ring

1660
Amazing Gulf Dealer 66" Double Sided Porcelain ID Sign w/ Ring
Sold
$6,000
Outstanding Cities Service Koolmotor Oils "Kite" Double Sided Porcelain Curb Sign w/ Base

1661
Outstanding Cities Service Koolmotor Oils "Kite" Double Sided Porcelain Curb Sign w/ Base
Sold
$25,000
Excellent Studebaker Cars Trucks Die Cut 8' Double Sided Porcelain Neon Sign

1662
Excellent Studebaker Cars Trucks Die Cut 8' Double Sided Porcelain Neon Sign
Sold
$20,000
Outstanding Oldsmobile Die Cut Double Sided Porcelain Neon Sign w/ World Logo

1663
Outstanding Oldsmobile Die Cut Double Sided Porcelain Neon Sign w/ World Logo
Sold
$25,000
Husky Gasoline Die Cut Single Sided Porcelain Neon Sign w/ Dog Logo

1664
Husky Gasoline Die Cut Single Sided Porcelain Neon Sign w/ Dog Logo
Sold
$37,500
Rare Double Cola "Double Pleasure Double Measure" 8' Die Cut Single Sided Tin Neon Sign

1665
Rare Double Cola "Double Pleasure Double Measure" 8' Die Cut Single Sided Tin Neon Sign
Sold
$10,000
Fantastic Chevrolet OK Used Cars Authorized Dealer 6' Double Sided Porcelain Neon Sign w/ Logo

1666
Fantastic Chevrolet OK Used Cars Authorized Dealer 6' Double Sided Porcelain Neon Sign w/ Logo
Sold
$37,500
Exceptional Buick Valve in Head Die Cut 6' Double Sided Porcelain Neon Sign

1667
Exceptional Buick Valve in Head Die Cut 6' Double Sided Porcelain Neon Sign
Sold
$19,000
Striking 1947 Texaco Marine Motor Oil Double Sided Porcelain Sign w/ Ships and Seagulls

1668
Striking 1947 Texaco Marine Motor Oil Double Sided Porcelain Sign w/ Ships and Seagulls
Sold
$14,000
1958 Mobile Gasoline 6' Double Sided Porcelain ID Sign w/ Salt Flat Race Car

1669
1958 Mobile Gasoline 6' Double Sided Porcelain ID Sign w/ Salt Flat Race Car
Sold
$85,000
Marathon Products "Best in the Long Run" 48" Double Sided Porcelain Running Man Sign w/ Factory Ring

1670
Marathon Products "Best in the Long Run" 48" Double Sided Porcelain Running Man Sign w/ Factory Ring
Sold
$16,000
Rare Home Oil Silver Gas DS Glass Lighted Neon Service Station Sign Montana

1671
Rare Home Oil Silver Gas DS Glass Lighted Neon Service Station Sign Montana
Sold
$47,500
Amazing NOS Gulf No-Nox Ethyl Gasoline 30" Double Sided Porcelain Logo Sign w/ Curb Stand
1672
Amazing NOS Gulf No-Nox Ethyl Gasoline 30" Double Sided Porcelain Logo Sign w/ Curb Stand
Sold
$18,000
Iconic 1954 Frontier Gasoline Rarin' To Go! Double Sided Porcelain Keyhole ID Sign w/ Horse & Rider

1673
Iconic 1954 Frontier Gasoline Rarin' To Go! Double Sided Porcelain Keyhole ID Sign w/ Horse & Rider
Sold
$35,000
Superb United Motors Service 3' Double Sided Porcelain Neon Sign

1674
Superb United Motors Service 3' Double Sided Porcelain Neon Sign
Sold
$14,000
Johnson Ethyl Gasolene "Time Tells" 48" Double Sided Porcelain Logo Sign w/ Ring

1675
Johnson Ethyl Gasolene "Time Tells" 48" Double Sided Porcelain Logo Sign w/ Ring
Sold
$22,500
Rare Chevrolet Super Service Die Cut 60" Double Sided Porcelain Logo Sign

1676
Rare Chevrolet Super Service Die Cut 60" Double Sided Porcelain Logo Sign
Sold
$20,000
Scarce Travelers Gasoline 7' Double Sided Porcelain ID Sign w/ Plane & Automobile NC

1677
Scarce Travelers Gasoline 7' Double Sided Porcelain ID Sign w/ Plane & Automobile NC
Sold
$5,500
Amazing X-cel 88 "Ignition Control" Gasoline Double Sided Porcelain Neon Sign

1678
Amazing X-cel 88 "Ignition Control" Gasoline Double Sided Porcelain Neon Sign
Sold
$6,500
Early Hancock Gasoline Single Sided Porcelain Pump Plate Sign w/ Rooster

1679
Early Hancock Gasoline Single Sided Porcelain Pump Plate Sign w/ Rooster
Sold
$7,000
Early Texaco Motor Oil Single Sided Porcelain Sign w/ Easy Pour Can & Hand

1680
Early Texaco Motor Oil Single Sided Porcelain Sign w/ Easy Pour Can & Hand
Sold
$9,000
Signal Gasoline 6' Double Sided Porcelain ID Sign w/ Black Stop Light Logo

1681
Signal Gasoline 6' Double Sided Porcelain ID Sign w/ Black Stop Light Logo
Sold
$20,000
Superb Chief Oshkosh Beer Double Sided Tin Flange Sign

1682
Superb Chief Oshkosh Beer Double Sided Tin Flange Sign
Sold
$4,600
Rare Raleigh Motorcycles Die Cut Single Sided Porcelain w/ Couple Riding

1683
Rare Raleigh Motorcycles Die Cut Single Sided Porcelain w/ Couple Riding
Sold
$22,500
Firestone Sales and Service Die Cut Single Sided Porcelain Keyhole Sign

1684
Firestone Sales and Service Die Cut Single Sided Porcelain Keyhole Sign
Sold
$3,600
Excellent 1958 Marathon Gasoline "Best in the Long Run" DS Porcelain Keyhole Sign w/ Running Man

1685
Excellent 1958 Marathon Gasoline "Best in the Long Run" DS Porcelain Keyhole Sign w/ Running Man
Sold
$27,500