Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Amazing Kanotex Ethyl Gasoline 42" Double Sided Porcelain Sign w/ Logo

1686
Amazing Kanotex Ethyl Gasoline 42" Double Sided Porcelain Sign w/ Logo
Sold
$18,000
Iconic H.P. Hood & Sons Milk 28" Single Sided Porcelain Sign

1687
Iconic H.P. Hood & Sons Milk 28" Single Sided Porcelain Sign
Sold
$14,000
Flying A Aero-Type Gasoline 48" Double Sided Porcelain Logo Sign w/ "Chicken Wing"

1688
Flying A Aero-Type Gasoline 48" Double Sided Porcelain Logo Sign w/ "Chicken Wing"
Sold
$30,000
RARE 1946 Firestone Aircraft Tires & Accessories w/ Wing Logo Single Sided Tin Sign

1689
RARE 1946 Firestone Aircraft Tires & Accessories w/ Wing Logo Single Sided Tin Sign
Sold
$17,000
Colonial Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle

1690
Colonial Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle
Sold
$11,000
Rare Chrysler Service Marine Engines 42" Double Sided Porcelain Sign w/ Anchor Logo

1691
Rare Chrysler Service Marine Engines 42" Double Sided Porcelain Sign w/ Anchor Logo
Sold
$37,500
Sunray D-X Petroleum Products 27" Single Sided Porcelain Sign

1692
Sunray D-X Petroleum Products 27" Single Sided Porcelain Sign
Sold
$9,500
Rare Rebel Oil Gasoline 6' Double Sided Porcelain Flag Logo ID Sign w/ Ring

1693
Rare Rebel Oil Gasoline 6' Double Sided Porcelain Flag Logo ID Sign w/ Ring
Sold
$22,500
Scarce Platolene 500 Gasoline Single Sided Porcelain Pump Plate Sign w/ Racing Flag

1694
Scarce Platolene 500 Gasoline Single Sided Porcelain Pump Plate Sign w/ Racing Flag
Sold
$9,000
Impressive 1955 Mobil Pegasus Die Cut Single Sided Porcelain Cookie Cutter Sign "Right Facing"

1695
Impressive 1955 Mobil Pegasus Die Cut Single Sided Porcelain Cookie Cutter Sign "Right Facing"
Sold
$14,000
Amazing Manhattan Trop Artic Motor Oil "Satisfies From Pole To Pole" 30" Double Sided Porcelain Sign

1696
Amazing Manhattan Trop Artic Motor Oil "Satisfies From Pole To Pole" 30" Double Sided Porcelain Sign
Sold
$18,000
Rare Dixie Oils Gasoline Double Sided Porcelain Sign w/ Frame

1697
Rare Dixie Oils Gasoline Double Sided Porcelain Sign w/ Frame
Sold
$15,000
Carhartt's "Honorably Made for Honorable Men" 8' Single Sided Porcelain Sign w/ Logos

1698
Carhartt's "Honorably Made for Honorable Men" 8' Single Sided Porcelain Sign w/ Logos
Sold
$16,000
Outstanding Studebaker Automobiles 11' Horizontal Embossed Double Sided Porcelain Neon Sign

1699
Outstanding Studebaker Automobiles 11' Horizontal Embossed Double Sided Porcelain Neon Sign
Sold
$25,000
Sinclair Gasoline 7' Single Sided Porcelain Neon Sign w/ Dino

1700
Sinclair Gasoline 7' Single Sided Porcelain Neon Sign w/ Dino
Sold
$16,000
Impressive Texaco Marine Products 8' Single Sided Porcelain Sign w Logos "White T"

1701
Impressive Texaco Marine Products 8' Single Sided Porcelain Sign w Logos "White T"
Sold
$8,500
Incredible Sunray D-X Petroleum Products 27" Single Sided Porcelain Sign

1702
Incredible Sunray D-X Petroleum Products 27" Single Sided Porcelain Sign
Sold
$12,000
Excellent Pontiac Authorized Service 42' Double Sided Porcelain Sign w/ Full Feather Logo

1703
Excellent Pontiac Authorized Service 42' Double Sided Porcelain Sign w/ Full Feather Logo
Sold
$15,000
Scarce Husky Gasoline 8' Double Sided Porcelain ID Sign

1704
Scarce Husky Gasoline 8' Double Sided Porcelain ID Sign
Sold
$7,500
Fantastic Flying A Service Gasoline 42" Embossed Die Cut Single Sided Porcelain Sign

1705
Fantastic Flying A Service Gasoline 42" Embossed Die Cut Single Sided Porcelain Sign
Sold
$16,000
1969 Colonial Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle Logo

1706
1969 Colonial Gasoline 6' Double Sided Porcelain ID Sign w/ Eagle Logo
Sold
$12,000
IH International Harvester 4' Double Sided Porcelain Neon Sign

1707
IH International Harvester 4' Double Sided Porcelain Neon Sign
Sold
$5,500
Ford Service 6' Single Sided Porcelain Neon Arrow Sign w/ Logo

1708
Ford Service 6' Single Sided Porcelain Neon Arrow Sign w/ Logo
Sold
$12,000
Ford Tractor Die Cut Single Sided Porcelain Neon Sign

1709
Ford Tractor Die Cut Single Sided Porcelain Neon Sign
Sold
$13,000
The Ferguson Tractor Double Sided Porcelain Neon Sign

1710
The Ferguson Tractor Double Sided Porcelain Neon Sign
Sold
$10,000
Cooper Tires 10' Single Sided Porcelain Neon Sign w/ Knight Logo

1711
Cooper Tires 10' Single Sided Porcelain Neon Sign w/ Knight Logo
Sold
$45,000
Drink Coca-Cola 10' Single Sided Porcelain Neon Sign w/ "Trademark in Tail"

1712
Drink Coca-Cola 10' Single Sided Porcelain Neon Sign w/ "Trademark in Tail"
Sold
$7,500
Incredible Chevrolet Super Service 42" Single Sided Porcelain Neon Sign

1713
Incredible Chevrolet Super Service 42" Single Sided Porcelain Neon Sign
Sold
$25,000
Outstanding Buick "Valve in Head" Vertical 11' Double Sided Porcelain Neon Sign

1714
Outstanding Buick "Valve in Head" Vertical 11' Double Sided Porcelain Neon Sign
Sold
$13,000
Buick Lubricare 7' Die Cut Single Sided Porcelain Neon Sign

1715
Buick Lubricare 7' Die Cut Single Sided Porcelain Neon Sign
Sold
$9,500
Exceptional Shell Gasoline Service Station 48" Double Sided Porcelain Sign

1716
Exceptional Shell Gasoline Service Station 48" Double Sided Porcelain Sign
Sold
$13,000
Red Indian Motor Oils 5' Single Sided Porcelain Sign

1717
Red Indian Motor Oils 5' Single Sided Porcelain Sign
Sold
$12,000
Rare Phillips 66 Double Sided Porcelain 48" Cats Eye Service Station Sign

1718
Rare Phillips 66 Double Sided Porcelain 48" Cats Eye Service Station Sign
Sold
$27,500
Scarce Pacific Greyhound Lines Depot Die Cut Double Sided Porcelain Sign w/ Frame

1719
Scarce Pacific Greyhound Lines Depot Die Cut Double Sided Porcelain Sign w/ Frame
Sold
$15,000
Superb Mobil Pegasus Embossed Die Cut Single Sided Porcelain Sign

1720
Superb Mobil Pegasus Embossed Die Cut Single Sided Porcelain Sign
Sold
$10,000
1953 Mobil Pegasus Die Cut Single Sided Porcelain Cookie Cutter Sign "Left Facing"

1721
1953 Mobil Pegasus Die Cut Single Sided Porcelain Cookie Cutter Sign "Left Facing"
Sold
$11,000