Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Lion Gasoline 5' Double Sided Porcelain Sign w/ Leaping Lion & Ring

1722
Lion Gasoline 5' Double Sided Porcelain Sign w/ Leaping Lion & Ring
Sold
$8,000
Lion Gasoline 6' Double Sided Porcelain ID Sign w/ Lion on the Rock Logo

1723
Lion Gasoline 6' Double Sided Porcelain ID Sign w/ Lion on the Rock Logo
Sold
$9,500
Rare Johnson Sea Horse Outboard Motors Single Sided Tin Sign w/ Logo

1724
Rare Johnson Sea Horse Outboard Motors Single Sided Tin Sign w/ Logo
Sold
$10,000
Interstate Tractor and Equipment Co. Caterpillar John Deere SS Porcelain Sign w/ Crawler Tractor

1725
Interstate Tractor and Equipment Co. Caterpillar John Deere SS Porcelain Sign w/ Crawler Tractor
Sold
$11,000
John Deere Farm Implements 6' Double Sided Porcelain 3 Legged Deer Logo Sign w/ Metal Frame

1726
John Deere Farm Implements 6' Double Sided Porcelain 3 Legged Deer Logo Sign w/ Metal Frame
Sold
$20,000
Rare Harley Davidson Motorcycles Servi-Cars Parts Service 48" Double Sided Tin Sign w/ Logo

1727
Rare Harley Davidson Motorcycles Servi-Cars Parts Service 48" Double Sided Tin Sign w/ Logo
Sold
$12,000
Scarce Graham Paige Automobiles Single Sided Porcelain Sign

1728
Scarce Graham Paige Automobiles Single Sided Porcelain Sign
Sold
$7,000
Striking Dodge Trucks Plymouth Dependable Service 48" Die Cut Double Sided Porcelain Sign w/ Arrow

1729
Striking Dodge Trucks Plymouth Dependable Service 48" Die Cut Double Sided Porcelain Sign w/ Arrow
Sold
$16,000
Excellent Dixie Oils Gasoline "Power to Pass" 48" Double Sided Porcelain Sign w/ Logo

1730
Excellent Dixie Oils Gasoline "Power to Pass" 48" Double Sided Porcelain Sign w/ Logo
Sold
$9,500
Outstanding 1934 Drink Coca-Cola "Ice Cold" Die Cut Double Sided Porcelain Sign w/ Bracket

1731
Outstanding 1934 Drink Coca-Cola "Ice Cold" Die Cut Double Sided Porcelain Sign w/ Bracket
Sold
$20,000
Amazing NOS Chrysler Service Double Sided Porcelain Ribbon Sign w/ Hanger & Original Wooden Crate

1732
Amazing NOS Chrysler Service Double Sided Porcelain Ribbon Sign w/ Hanger & Original Wooden Crate
Sold
$9,500
Case Old Abe w/ Earth 2-piece Die Cut Single Sided Porcelain Sign

1733
Case Old Abe w/ Earth 2-piece Die Cut Single Sided Porcelain Sign
Sold
$13,000
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest

1734
Cadillac Authorized Service 42" Double Sided Porcelain Sign w/ Crest
Sold
$7,500
Buick Valve in Head Vertical 16' Die Cut Single Sided Porcelain Neon Sign w/ Logo

1735
Buick Valve in Head Vertical 16' Die Cut Single Sided Porcelain Neon Sign w/ Logo
Sold
$10,000
Outstanding Sterling Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo

1736
Outstanding Sterling Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$13,000
Incredible NOS 1959 Sinclair Gasoline 7' Double Sided Porcelain ID Sign w/ Wooden Crate & Dino

1737
Incredible NOS 1959 Sinclair Gasoline 7' Double Sided Porcelain ID Sign w/ Wooden Crate & Dino
Sold
$11,000
Pontiac Authorized Service "Full Feather Logo" 60" Double Sided Porcelain Sign w/ Ring

1738
Pontiac Authorized Service "Full Feather Logo" 60" Double Sided Porcelain Sign w/ Ring
Sold
$11,000
Rare Mobil Pegasus Cookie Cutter 2-Piece Single Sided Porcelain Sign "Right Facing"

1739
Rare Mobil Pegasus Cookie Cutter 2-Piece Single Sided Porcelain Sign "Right Facing"
Sold
$9,500
Marathon Gasoline 6' Double Sided Porcelain Sign "Best in the Long Run" w/ Running Man Logo

1740
Marathon Gasoline 6' Double Sided Porcelain Sign "Best in the Long Run" w/ Running Man Logo
Sold
$37,500
GMC General Motors Trucks 30" Double Sided Porcelain Sign

1741
GMC General Motors Trucks 30" Double Sided Porcelain Sign
Sold
$11,000
Impressive Ford Fordson Cars Trucks and Tractors Sales and Service 5' Single Sided Porcelain Sign

1742
Impressive Ford Fordson Cars Trucks and Tractors Sales and Service 5' Single Sided Porcelain Sign
Sold
$11,000
Outstanding 1896 Coca-Cola Syrup Dispenser

1743
Outstanding 1896 Coca-Cola Syrup Dispenser
Sold
$9,500
Amazing Hi-Duty 100% Pure Pennsylvania Motor Oil Double Sided Porcelain Flange Sign w/ Logo

1744
Amazing Hi-Duty 100% Pure Pennsylvania Motor Oil Double Sided Porcelain Flange Sign w/ Logo
Sold
$7,500
1956 Rare Speed Gasoline 66" Double Sided Porcelain Sign w/ Logo

1745
1956 Rare Speed Gasoline 66" Double Sided Porcelain Sign w/ Logo
Sold
$32,500
Studebaker Cars Trucks Die Cut 8' Single Sided Porcelain Neon Sign

1746
Studebaker Cars Trucks Die Cut 8' Single Sided Porcelain Neon Sign
Sold
$11,000
Standard Oil of Kentucky Service Station Emb. Single Sided Porcelain Neon Sign

1747
Standard Oil of Kentucky Service Station Emb. Single Sided Porcelain Neon Sign
Sold
$8,000
Fantastic GMC Trucks Double Sided Porcelain Neon Sign

1748
Fantastic GMC Trucks Double Sided Porcelain Neon Sign
Sold
$7,000
Incredible Ford 48" Single Sided Porcelain Neon Sign

1749
Incredible Ford 48" Single Sided Porcelain Neon Sign
Sold
$35,000
Dodge DeSoto Dodge Trucks 6' Single Sided Porcelain Neon Sign

1750
Dodge DeSoto Dodge Trucks 6' Single Sided Porcelain Neon Sign
Sold
$22,500
Thorobred Tires by Dayton 6' Single Sided Porcelain Neon Sign w/ Logo

1751
Thorobred Tires by Dayton 6' Single Sided Porcelain Neon Sign w/ Logo
Sold
$15,000
Chevrolet Die Cut 7' Single Sided Porcelain Neon Sign w/ Lines

1752
Chevrolet Die Cut 7' Single Sided Porcelain Neon Sign w/ Lines
Sold
$18,000
Striking Buster Brown Shoes Die Cut Single Sided Porcelain Neon Sign

1753
Striking Buster Brown Shoes Die Cut Single Sided Porcelain Neon Sign
Sold
$20,000
Rare Buick Pontiac Single Sided Porcelain Neon Sign

1754
Rare Buick Pontiac Single Sided Porcelain Neon Sign
Sold
$10,000
Switch to Auto-Lite Spart Plugs 15" Advertising Clock

1755
Switch to Auto-Lite Spart Plugs 15" Advertising Clock
Sold
$500
Scarce Texaco Motor Oil 9' Single Sided Tin Sign w/ Logos

1756
Scarce Texaco Motor Oil 9' Single Sided Tin Sign w/ Logos
Sold
$22,500
Scarce Authorized Stutz Genuine Service Parts Double Sided Porcelain Sign w/ Logo

1757
Scarce Authorized Stutz Genuine Service Parts Double Sided Porcelain Sign w/ Logo
Sold
$6,500