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Day 3 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 22, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 455 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Scarce Sterling Gasoline "A Quaker State Product" Double Sided Porcelain ID Sign w/ Ring
Scarce Sterling Gasoline "A Quaker State Product" Double Sided Porcelain ID Sign w/ Ring
1758
Scarce Sterling Gasoline "A Quaker State Product" Double Sided Porcelain ID Sign w/ Ring
Sold
$10,000
Outstanding Standard Polarine Motor Oil Gasoline 30" Double Sided Porcelain Sign
Outstanding Standard Polarine Motor Oil Gasoline 30" Double Sided Porcelain Sign
1759
Outstanding Standard Polarine Motor Oil Gasoline 30" Double Sided Porcelain Sign
Sold
$13,000
Shell Gasoline 5' Double Sided Porcelain Logo Sign w/ Bulbs
Shell Gasoline 5' Double Sided Porcelain Logo Sign w/ Bulbs
1760
Shell Gasoline 5' Double Sided Porcelain Logo Sign w/ Bulbs
Sold
$8,500
Republic Gasoline Die Cut Double Sided Porcelain ID Sign w/ Bracket
Republic Gasoline Die Cut Double Sided Porcelain ID Sign w/ Bracket
1761
Republic Gasoline Die Cut Double Sided Porcelain ID Sign w/ Bracket
Sold
$13,000
Marathon Gasoline 6' Single Sided Porcelain ID Sign w/ Running Man "Best in the Long Run"
Marathon Gasoline 6' Single Sided Porcelain ID Sign w/ Running Man "Best in the Long Run"
1762
Marathon Gasoline 6' Single Sided Porcelain ID Sign w/ Running Man "Best in the Long Run"
Sold
$6,500
Incredible Super Greyhound Motor Fuel Gasoline 5' Double Sided Porcelain ID Sign
Incredible Super Greyhound Motor Fuel Gasoline 5' Double Sided Porcelain ID Sign
1763
Incredible Super Greyhound Motor Fuel Gasoline 5' Double Sided Porcelain ID Sign
Sold
$7,500
Rare Chrysler Industrial Engines "Horsepower with a Pedigree!" Die Cut Double Sided Porcelain Sign
Rare Chrysler Industrial Engines "Horsepower with a Pedigree!" Die Cut Double Sided Porcelain Sign
1764
Rare Chrysler Industrial Engines "Horsepower with a Pedigree!" Die Cut Double Sided Porcelain Sign
Sold
$32,500
Superb Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
Superb Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
1765
Superb Buick Valve in Head Authorized Service 42" Double Sided Porcelain Sign
Sold
$5,500
Richfield The Gasoline of Power 48" Die Cut Double Sided Porcelain Sign w/ Eagle
Richfield The Gasoline of Power 48" Die Cut Double Sided Porcelain Sign w/ Eagle
1766
Richfield The Gasoline of Power 48" Die Cut Double Sided Porcelain Sign w/ Eagle
Sold
$8,000
Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Neon Sign
Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Neon Sign
1767
Buick Motor Cars Authorized Service "Valve in Head" 42" Single Sided Porcelain Neon Sign
Sold
$6,000
Fantastic The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
Fantastic The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
1768
Fantastic The Pure Oil Company Gasoline 42' Double Sided Porcelain Sign w/ Ring
Sold
$15,000
Phillips Gasoline Motor Oils 48" Double Sided Porcelain Sign
Phillips Gasoline Motor Oils 48" Double Sided Porcelain Sign
1769
Phillips Gasoline Motor Oils 48" Double Sided Porcelain Sign
Sold
$9,500
Oak Motor Oil "Summer and Winter One Grade for All Cars" Double Sided Porcelain Sign
Oak Motor Oil "Summer and Winter One Grade for All Cars" Double Sided Porcelain Sign
1770
Oak Motor Oil "Summer and Winter One Grade for All Cars" Double Sided Porcelain Sign
Sold
$8,000
Mobil Pegasus Embossed Die Cut Single Sided Porcelain Sign
Mobil Pegasus Embossed Die Cut Single Sided Porcelain Sign
1771
Mobil Pegasus Embossed Die Cut Single Sided Porcelain Sign
Sold
$10,000
GMC Trucks Sales & Service 42" Double Sided Porcelain Sign
GMC Trucks Sales & Service 42" Double Sided Porcelain Sign
1772
GMC Trucks Sales & Service 42" Double Sided Porcelain Sign
Sold
$7,000
Rare Pan-Am Gasoline 42' Double Sided Porcelain Sign w/ Ring
Rare Pan-Am Gasoline 42' Double Sided Porcelain Sign w/ Ring
1773
Rare Pan-Am Gasoline 42' Double Sided Porcelain Sign w/ Ring
Sold
$10,000
Excellent Nevr Nox Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Excellent Nevr Nox Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
1774
Excellent Nevr Nox Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$10,000
Superb We Recommend Icy-Flo Motor Oil 24" Double Sided Porcelain Sign
Superb We Recommend Icy-Flo Motor Oil 24" Double Sided Porcelain Sign
1775
Superb We Recommend Icy-Flo Motor Oil 24" Double Sided Porcelain Sign
Sold
$13,000
Amazing Gulf Supreme Motor Oil Double Sided Porcelain Tombstone Sign
Amazing Gulf Supreme Motor Oil Double Sided Porcelain Tombstone Sign
1776
Amazing Gulf Supreme Motor Oil Double Sided Porcelain Tombstone Sign
Sold
$10,000
Chevrolet Super Service 42" Die Cut Double Sided Porcelain Sign
Chevrolet Super Service 42" Die Cut Double Sided Porcelain Sign
1777
Chevrolet Super Service 42" Die Cut Double Sided Porcelain Sign
Sold
$12,000
Scarce Bendix Brakes Vacuum Power Sales & Service 42" Double Sided Porcelain Sign
Scarce Bendix Brakes Vacuum Power Sales & Service 42" Double Sided Porcelain Sign
1778
Scarce Bendix Brakes Vacuum Power Sales & Service 42" Double Sided Porcelain Sign
Sold
$12,000
Eco Islander Tireflator Air Water Meter w/ Light Tower Shell
Eco Islander Tireflator Air Water Meter w/ Light Tower Shell
1779
Eco Islander Tireflator Air Water Meter w/ Light Tower Shell
Sold
$7,000
Outstanding Crown 8' Die Cut Double Sided Tin Animated Sign w/ Bulbs
Outstanding Crown 8' Die Cut Double Sided Tin Animated Sign w/ Bulbs
1780
Outstanding Crown 8' Die Cut Double Sided Tin Animated Sign w/ Bulbs
Sold
$40,000
NOS Texaco Motor Oil Clean Clear Golden Die Cut Double Sided Porcelain Flange Sign
NOS Texaco Motor Oil Clean Clear Golden Die Cut Double Sided Porcelain Flange Sign
1781
NOS Texaco Motor Oil Clean Clear Golden Die Cut Double Sided Porcelain Flange Sign
Sold
$8,000
Carpenter Bros. Drugs Candy Soda DS Leaded Stained Glass Lighted Sign Greenville SC
Carpenter Bros. Drugs Candy Soda DS Leaded Stained Glass Lighted Sign Greenville SC
1782
Carpenter Bros. Drugs Candy Soda DS Leaded Stained Glass Lighted Sign Greenville SC
Sold
$5,500
Superb Nash Bonded Select Used Cars 42" Double Sided Porcelain Sign
Superb Nash Bonded Select Used Cars 42" Double Sided Porcelain Sign
1783
Superb Nash Bonded Select Used Cars 42" Double Sided Porcelain Sign
Sold
$9,000
Texaco Gasoline 7' Single Sided Porcelain Neon Sign
Texaco Gasoline 7' Single Sided Porcelain Neon Sign
1784
Texaco Gasoline 7' Single Sided Porcelain Neon Sign
Sold
$9,000
Rare Die Cut Standard Stations Inc. Single Sided Porcelain Milk Glass Neon Service Station Sign
Rare Die Cut Standard Stations Inc. Single Sided Porcelain Milk Glass Neon Service Station Sign
1785
Rare Die Cut Standard Stations Inc. Single Sided Porcelain Milk Glass Neon Service Station Sign
Sold
$12,000
SWP Sherwin Williams Paints Hardware Die Cut Single Sided Porcelain Neon Sign
SWP Sherwin Williams Paints Hardware Die Cut Single Sided Porcelain Neon Sign
1786
SWP Sherwin Williams Paints Hardware Die Cut Single Sided Porcelain Neon Sign
Sold
$6,500
Road Runner "440 Six Pack" Emb. Lighted Sign w Animated Neon
Road Runner "440 Six Pack" Emb. Lighted Sign w Animated Neon
1787
Road Runner "440 Six Pack" Emb. Lighted Sign w Animated Neon
Sold
$42,500
Rambler Parts Service 5' Single Sided Porcelain Neon Sign
Rambler Parts Service 5' Single Sided Porcelain Neon Sign
1788
Rambler Parts Service 5' Single Sided Porcelain Neon Sign
Sold
$5,000
Pontiac Die Cut Single Sided Porcelain Neon Sign w/ Full Feather Logo
Pontiac Die Cut Single Sided Porcelain Neon Sign w/ Full Feather Logo
1789
Pontiac Die Cut Single Sided Porcelain Neon Sign w/ Full Feather Logo
Sold
$8,500
Mercedes Benz 7' Single Sided Tin Lighted Neon Logo Sign
Mercedes Benz 7' Single Sided Tin Lighted Neon Logo Sign
1790
Mercedes Benz 7' Single Sided Tin Lighted Neon Logo Sign
Sold
$15,000
Superb Jaguar Sales & Service Single Sided Porcelain Neon Sign w/ Frame
Superb Jaguar Sales & Service Single Sided Porcelain Neon Sign w/ Frame
1791
Superb Jaguar Sales & Service Single Sided Porcelain Neon Sign w/ Frame
Sold
$7,500
Gulf Gasoline Dealer 66" Single Sided Porcelain Neon Sign
Gulf Gasoline Dealer 66" Single Sided Porcelain Neon Sign
1792
Gulf Gasoline Dealer 66" Single Sided Porcelain Neon Sign
Sold
$5,000
GMC Trucks Sales & Service 42" Single Sided Porcelain Neon Sign
GMC Trucks Sales & Service 42" Single Sided Porcelain Neon Sign
1793
GMC Trucks Sales & Service 42" Single Sided Porcelain Neon Sign
Sold
$22,500
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