Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Glenn's BBQ Barbecue PIG Double Sided Tin Die Cut Neon Sign Kannapolis NC

1794
Glenn's BBQ Barbecue PIG Double Sided Tin Die Cut Neon Sign Kannapolis NC
Sold
$10,000
Garage Horizontal Double Sided Tin Neon Sign

1795
Garage Horizontal Double Sided Tin Neon Sign
Sold
$2,800
Drink Coca-Cola "Delicious and Refreshing" Drug Store Single Sided Porcelain Neon Sign

1796
Drink Coca-Cola "Delicious and Refreshing" Drug Store Single Sided Porcelain Neon Sign
Sold
$6,500
Cardinal Food Stores 6' Single Sided Porcelain Neon Sign

1797
Cardinal Food Stores 6' Single Sided Porcelain Neon Sign
Sold
$4,000
Service 4' Die Cut Double Sided Porcelain Neon Arrow Sign

1798
Service 4' Die Cut Double Sided Porcelain Neon Arrow Sign
Sold
$4,800
Excellent Willys Jeep Service 42" Double Sided Porcelain Sign

1799
Excellent Willys Jeep Service 42" Double Sided Porcelain Sign
Sold
$8,500
Sinclair Gasoline 48" Double Sided Porcelain Sign w/ Stripe Logo Complete

1800
Sinclair Gasoline 48" Double Sided Porcelain Sign w/ Stripe Logo Complete
Sold
$4,800
Fantastic Sheppard Diesel Engines Authorized Sales and Service Double Sided Porcelain Sign

1801
Fantastic Sheppard Diesel Engines Authorized Sales and Service Double Sided Porcelain Sign
Sold
$7,000
Seaside Gasoline 6' Double Sided Porcelain Sign w/ Seagull

1802
Seaside Gasoline 6' Double Sided Porcelain Sign w/ Seagull
Sold
$6,000
Rare Power Booster Aviation Ethyl Gasoline 100+ Octane Pump Plate Sign w/ Rocket

1803
Rare Power Booster Aviation Ethyl Gasoline 100+ Octane Pump Plate Sign w/ Rocket
Sold
$12,000
Rare Phillips Motor Oil Die Cut 30" Double Sided Porcelain Sign

1804
Rare Phillips Motor Oil Die Cut 30" Double Sided Porcelain Sign
Sold
$5,000
Outstanding 1967 Phillips 66 Gasoline 6' Double Sided Porcelain Sign

1805
Outstanding 1967 Phillips 66 Gasoline 6' Double Sided Porcelain Sign
Sold
$4,800
Oldsmobile Service 60" Double Sided Porcelain World Logo Sign w/ Ring

1806
Oldsmobile Service 60" Double Sided Porcelain World Logo Sign w/ Ring
Sold
$3,800
Exceptional Old Fort Feeds "Famous for Feeds" Die Cut Single Sided Porcelain Sign w/ Pioneer & Wagon

1807
Exceptional Old Fort Feeds "Famous for Feeds" Die Cut Single Sided Porcelain Sign w/ Pioneer & Wagon
Sold
$6,500
Texaco Gasoline Die Cut Single Sided Porcelain Neon Sign

1808
Texaco Gasoline Die Cut Single Sided Porcelain Neon Sign
Sold
$7,000
Outstanding Mil-kay The Vitamin Drink Embossed Single Sided Tin Sign w/ Waiter & Bottle

1809
Outstanding Mil-kay The Vitamin Drink Embossed Single Sided Tin Sign w/ Waiter & Bottle
Sold
$8,500
Amazing Lincoln Highway Curved Single Sided Porcelain Sign w/ Arrow

1810
Amazing Lincoln Highway Curved Single Sided Porcelain Sign w/ Arrow
Sold
$12,000
Kendall The 2000 Mile Oil Curved Oil Can Shaped Single Sided Porcelain Sign w/ Plane Car Bus

1811
Kendall The 2000 Mile Oil Curved Oil Can Shaped Single Sided Porcelain Sign w/ Plane Car Bus
Sold
$8,500
Scarce Jeep 4 Wheel Drive Vehicles "Time Tested Performance Proved" Single Sided Tin Sign

1812
Scarce Jeep 4 Wheel Drive Vehicles "Time Tested Performance Proved" Single Sided Tin Sign
Sold
$11,000
Excellent 1930 Havoline Wax Free Oil Indian Refining Co DS Porcelain Sign w/ Hanger & Arm "Small"

1813
Excellent 1930 Havoline Wax Free Oil Indian Refining Co DS Porcelain Sign w/ Hanger & Arm "Small"
Sold
$12,000
GMC Trucks Sales & Service 42" Double Sided Porcelain Sign

1814
GMC Trucks Sales & Service 42" Double Sided Porcelain Sign
Sold
$9,000
Rare GMC Trucks Sales & Service 60" Double Sided Porcelain Sign

1815
Rare GMC Trucks Sales & Service 60" Double Sided Porcelain Sign
Sold
$11,000
Francisco Auto Heater "Summer Here all the Year" Single Sided Tin Litho Sign w/ Early Touring Car

1816
Francisco Auto Heater "Summer Here all the Year" Single Sided Tin Litho Sign w/ Early Touring Car
Sold
$8,000
Ford Tractor Dearborn Farm Equipment Sales and Service Single Sided Porcelain Sign w/ Logo

1817
Ford Tractor Dearborn Farm Equipment Sales and Service Single Sided Porcelain Sign w/ Logo
Sold
$6,000
Dixie Gasoline Service Station Attendant 8' Die Cut Wooden Billboard Sign

1818
Dixie Gasoline Service Station Attendant 8' Die Cut Wooden Billboard Sign
Sold
$5,000
Impressive Barnsdall "The World's First Refiner" Die Cut Single Sided Porcelain Sign w/ World Logo

1819
Impressive Barnsdall "The World's First Refiner" Die Cut Single Sided Porcelain Sign w/ World Logo
Sold
$22,500
Use Associated Gasoline "More Miles to the Gallon" 24" Double Sided Porcelain Sign

1820
Use Associated Gasoline "More Miles to the Gallon" 24" Double Sided Porcelain Sign
Sold
$9,000
Associated Night Lubrication 30" Double Sided Porcelain Sign

1821
Associated Night Lubrication 30" Double Sided Porcelain Sign
Sold
$7,500
Massey Harris Farm Equipment Sales Service Single Sided Porcelain Sign w/ Plow Logo

1823
Massey Harris Farm Equipment Sales Service Single Sided Porcelain Sign w/ Plow Logo
Sold
$5,000
Dodge Trucks Sales & Service 42" Double Sided Porcelain Sign "Job Rated"

1824
Dodge Trucks Sales & Service 42" Double Sided Porcelain Sign "Job Rated"
Sold
$6,500
Outstanding Riverside Tires Batteries Authorized Dealer Double Sided Porcelain Curb Sign

1825
Outstanding Riverside Tires Batteries Authorized Dealer Double Sided Porcelain Curb Sign
Sold
$13,000
Rare Knight Regular Gasoline Die Cutt Single Sided Porcelain Pump Plate Sign

1826
Rare Knight Regular Gasoline Die Cutt Single Sided Porcelain Pump Plate Sign
Sold
$7,500
Kendall Motor Oils 11' Die Cut Double Sided Porcelain Arrow Sign

1827
Kendall Motor Oils 11' Die Cut Double Sided Porcelain Arrow Sign
Sold
$6,000
Rare NOS Kelly Springfield Tires & Tubes Double Sided Tin Visible Pump Pricer Sign

1828
Rare NOS Kelly Springfield Tires & Tubes Double Sided Tin Visible Pump Pricer Sign
Sold
$20,000
Kanotex Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo

1829
Kanotex Ethyl Gasoline 30" Double Sided Porcelain Sign w/ Logo
Sold
$6,500