Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.
The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.
The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.
DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.
PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.
ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.
BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.
PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.
SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.
LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:
Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607
SC Firm #: 4192
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Scarce Evinrude Outboard Motors Reverse Painted Glass Neon Advertising Sign

1506
Scarce Evinrude Outboard Motors Reverse Painted Glass Neon Advertising Sign
Sold
$6,000
Sinclair Pennsylvania Mobiline Motor Oil Vertical Single Sided Porcelain Sign

1507
Sinclair Pennsylvania Mobiline Motor Oil Vertical Single Sided Porcelain Sign
Sold
$4,600
Exceptional Mohawk Gasoline 4' Single Sided Porcelain Neon Sign w/ Native American

1508
Exceptional Mohawk Gasoline 4' Single Sided Porcelain Neon Sign w/ Native American
Sold
$210,000
Hastings Piston Rings Compression Test Station Double Sided Tin Flange Sign w/ Automobile & Arrow

1509
Hastings Piston Rings Compression Test Station Double Sided Tin Flange Sign w/ Automobile & Arrow
Sold
$5,500
Scarce Ford V8 6.5' Die Cut Double Sided Tin Neon Sign

1510
Scarce Ford V8 6.5' Die Cut Double Sided Tin Neon Sign
Sold
$45,000
Amazing Stetson Hats Die Cut Single Sided Porcelain Neon Sign

1511
Amazing Stetson Hats Die Cut Single Sided Porcelain Neon Sign
Sold
$25,000
Hood Tire Dealer Man 36" Curved Single Sided Porcelain Sign w/ Flag

1512
Hood Tire Dealer Man 36" Curved Single Sided Porcelain Sign w/ Flag
Sold
$7,500
Scarce Husky Gasoline 48" Factory Single Sided Porcelain Neon Sign w/ Northern Lights

1513
Scarce Husky Gasoline 48" Factory Single Sided Porcelain Neon Sign w/ Northern Lights
Sold
$40,000
Incredible Golden Nugget Gasoline Single Sided Porcelain Pump Plate Sign

1514
Incredible Golden Nugget Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$6,000
Amazing GMC General Motors Corporation Trucks Double Sided Porcelain Sign

1515
Amazing GMC General Motors Corporation Trucks Double Sided Porcelain Sign
Sold
$6,000
Early Ithaca Hand Painted Single Sided Tin Sign w/ Gas Pump & Attendant

1516
Early Ithaca Hand Painted Single Sided Tin Sign w/ Gas Pump & Attendant
Sold
$4,600
The Ferguson Tractor & Ferguson System Implements Single Sided Porcelain Sign

1517
The Ferguson Tractor & Ferguson System Implements Single Sided Porcelain Sign
Sold
$4,000
Amazing Flying A Service Gasoline 24' Animated Neon Logo Sign

1518
Amazing Flying A Service Gasoline 24' Animated Neon Logo Sign
Sold
$200,000
Sunoco Gasoline Double Sided Porcelain Die Cut ID Sign w/ Arrows

1519
Sunoco Gasoline Double Sided Porcelain Die Cut ID Sign w/ Arrows
Sold
$8,000
Outstanding Studebaker Authorized Service 42" Double Sided Porcelain Sign

1520
Outstanding Studebaker Authorized Service 42" Double Sided Porcelain Sign
Sold
$4,600
NOS Sinclair Opaline Motor Oil "Mellowed 80 Million Years" 11" Single Sided Porcelain Sign w/ Dino

1521
NOS Sinclair Opaline Motor Oil "Mellowed 80 Million Years" 11" Single Sided Porcelain Sign w/ Dino
Sold
$9,000
1958 Sinclair H-C Gasoline 6' Double Sided Porcelain ID Sign

1522
1958 Sinclair H-C Gasoline 6' Double Sided Porcelain ID Sign
Sold
$4,400
Superb Sinclair Gasoline Service Station 5' Double Sided Porcelain Sign w/ Dino

1523
Superb Sinclair Gasoline Service Station 5' Double Sided Porcelain Sign w/ Dino
Sold
$5,000
Santa Fe Trail 24" Single Sided Porcelain Sign w/ Conestoga Wagon

1524
Santa Fe Trail 24" Single Sided Porcelain Sign w/ Conestoga Wagon
Sold
$25,000
Striking Reo Sales & Service "Speed Wagons" Double Sided Porcelain Tombstone Sign

1525
Striking Reo Sales & Service "Speed Wagons" Double Sided Porcelain Tombstone Sign
Sold
$7,000
Red Indian Motor Oils Single Sided Porcelain Sign w/ Logo

1526
Red Indian Motor Oils Single Sided Porcelain Sign w/ Logo
Sold
$8,500
Amazing Dr. Pepper "Good for Life" Die Cut 4.5' Single Sided Porcelain Sign

1527
Amazing Dr. Pepper "Good for Life" Die Cut 4.5' Single Sided Porcelain Sign
Sold
$27,500
Amazing Chevrolet Truck Service 7.5' Double Sided Porcelain Neon Sign

1528
Amazing Chevrolet Truck Service 7.5' Double Sided Porcelain Neon Sign
Sold
$230,000
NOS Drink Double Cola "Just Wonderful" Emb. Single Sided Tin Sign w/ 6 Pack & Paper

1529
NOS Drink Double Cola "Just Wonderful" Emb. Single Sided Tin Sign w/ 6 Pack & Paper
Sold
$3,200
Amazing NOS Sunray D-X Petroleum Products 9" Single Sided Porcelain Sign

1530
Amazing NOS Sunray D-X Petroleum Products 9" Single Sided Porcelain Sign
Sold
$4,800
Exceptional Sky Ranger "Flight Tested" Aviation Oil Double Sided Porcelain Tombstone Sign w/ Plane

1531
Exceptional Sky Ranger "Flight Tested" Aviation Oil Double Sided Porcelain Tombstone Sign w/ Plane
Sold
$13,000
Players Navy Cut "It's The Tobacco That Counts" Single Sided Porcelain Sign w/ Sailor

1532
Players Navy Cut "It's The Tobacco That Counts" Single Sided Porcelain Sign w/ Sailor
Sold
$6,000
Scarce Vertical Ford Jubilee 12' Single Sided Porcelain Neon Sign w/ Crest Logo

1533
Scarce Vertical Ford Jubilee 12' Single Sided Porcelain Neon Sign w/ Crest Logo
Sold
$70,000
Scarce Texaco Filling Station Gasoline Double Sided Tin Visible Pricer Sign

1534
Scarce Texaco Filling Station Gasoline Double Sided Tin Visible Pricer Sign
Sold
$14,000
Rare Studebaker Sales Service 24" Double Sided Porcelain Sign

1535
Rare Studebaker Sales Service 24" Double Sided Porcelain Sign
Sold
$18,000
Impressive Evinrude Outboard Motors Single Sided Porcelain Neon Sign w/ Boat

1536
Impressive Evinrude Outboard Motors Single Sided Porcelain Neon Sign w/ Boat
Sold
$22,500
Early Sinclair Opaline Motor Oil Single Sided Tin Sign

1537
Early Sinclair Opaline Motor Oil Single Sided Tin Sign
Sold
$16,000
Washington Chief Gasoline 6' Double Sided Porcelain Sign w/ Logo

1538
Washington Chief Gasoline 6' Double Sided Porcelain Sign w/ Logo
Sold
$95,000
Excellent Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign

1539
Excellent Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign
Sold
$4,800
Fantastic Drink Coca-Cola Double Sided Porcelain Neon Sign w/ "Candy Cane Stripes" Tuxedo

1540
Fantastic Drink Coca-Cola Double Sided Porcelain Neon Sign w/ "Candy Cane Stripes" Tuxedo
Sold
$45,000
Incredible Peacock Oil Company Ethyl Gasoline Single Sided Porcelain Pump Plate Sign

1541
Incredible Peacock Oil Company Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$47,500