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Day 3 - Spring 2025 Premier Advertising Auction ft. The Jay Barkheimer Collection, Part 3
Live Auction
Live bidding began: Mar 22, 2025 at 9 AM EDT
1451 Donaldson Rd., Greenville, SC 29605 | 455 Lots

Richmond Auctions presents the Spring 2025 Premier Three-Day Advertising Auction on March 20-22, 2025 featuring the third installment of The Jay Barkheimer Collection and an offering from the Thornton & Pam Beroth Pilot Mountain Collection. This multi-day sale features an incredible assortment of Petroliana, Automobilia, Soda, Country Store and Farming advertising memorabilia. The auction contains over 1600 lots consisting of neon signs, porcelain signs, tin signs, advertising displays, gas pumps, gas pump globes, clocks, and oil cans.

The Jay Barkheimer Collection, Part 3 – Considered one of the most substantial and diverse advertising collections ever to come to market, the Jay Barkheimer Collection showcases rare, high-condition items spanning multiple genres, including gas & oil, soda, automobilia, country store, and farming/agriculture. Jay meticulously displayed these items with a keen eye for visual aesthetics, ensuring a "wow" factor for anyone fortunate enough to view them in person. This sale marks the third and final offering of the legendary Jay Barkheimer Collection by Richmond Auctions.

The Thornton & Pam Beroth Pilot Mountain Collection – Thornton Beroth amassed one of the largest gas and oil advertising collections in the United States, a passion that came naturally through his family’s business as an oil distributor with multiple gas stations across North Carolina. The Beroth Collection was displayed in a charming two-story, converted bank building in downtown Pilot Mountain, where Thornton and Pam regularly gave tours to both locals and visitors. Gas and oil memorabilia filled every wall, room, and corner, offering a unique glimpse into the history of Petroliana. Richmond Auctions is thrilled to offer items from this incredible and historic collection.

DATE & TIME: Online bidding is now open. Live in person bidding starts at 9 AM Eastern on each day, March 20-22, 2025. Doors open at 8 AM on each day.

PREVIEW: The auction preview is Wednesday, March 19, 2025 between 10 AM and 5 PM Eastern. To schedule a viewing prior to this date, please contact Seth at (864) 991-5949 ext. 3.

ABSENTEE & PHONE BIDS: To place absentee bids or schedule a phone bid, please contact Heather at (864) 991-5949 ext. 1.

BUYER'S PREMIUM: 15% in-person, Bid.RichmondAuctions.com or the Richmond Auctions App. 20% on LiveAuctioneers or Proxibid.

PAYMENTS: We accept credit cards, cashier's checks, wire transfers and cash at pick up. A 15% buyer's premium (20% on Proxibid or LiveAuctioneers) will be added to all sales. A 3% convenience fee will be added to all credit card transactions. Items purchased from Richmond Auctions LLC are subject to all state and local taxes unless appropriate tax-exempt forms are filed with Richmond LLC. Online buyers will receive an invoice via email at the conclusion of the auction.

SHIPPING: Richmond Auctions offers in-house shipping for online purchases. If you need to arrange shipping or pick up, please contact Mason at (864) 991-5949 ext. 5.

LODGING: Contact Heather at (864) 991-5949 ext. 1 to reserve your room at the Richmond Auctions discounted rate. The host hotel is:

Cambria Hotel Greenville
135 Carolina Point Pkwy
Greenville, SC 29607

SC Firm #: 4192
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Scarce Jenney Gasoline Dealer 7' Double Sided Porcelain ID Sign
Scarce Jenney Gasoline Dealer 7' Double Sided Porcelain ID Sign
1830
Scarce Jenney Gasoline Dealer 7' Double Sided Porcelain ID Sign
Sold
$4,200
Independent Quality Service Gasoline 6' Double Sided Porcelain ID Sign w/ Liberty Bell
Independent Quality Service Gasoline 6' Double Sided Porcelain ID Sign w/ Liberty Bell
1831
Independent Quality Service Gasoline 6' Double Sided Porcelain ID Sign w/ Liberty Bell
Sold
$4,400
Gulf Marine Products Dealer Logo Single Sided Porcelain Sign w/ Arrow
Gulf Marine Products Dealer Logo Single Sided Porcelain Sign w/ Arrow
1832
Gulf Marine Products Dealer Logo Single Sided Porcelain Sign w/ Arrow
Sold
$5,000
1953 Gulf Gasoline 66" Double Sided Porcelain Service Station ID Sign
1953 Gulf Gasoline 66" Double Sided Porcelain Service Station ID Sign
1833
1953 Gulf Gasoline 66" Double Sided Porcelain Service Station ID Sign
Sold
$3,800
Excellent GM General Motors Official Service Die Cut Single Sided Porcelain Sign
Excellent GM General Motors Official Service Die Cut Single Sided Porcelain Sign
1834
Excellent GM General Motors Official Service Die Cut Single Sided Porcelain Sign
Sold
$5,500
Ford Tractor Ferguson System Wheel Less Implements Authorized Service Double Sided Porcelain Sign
Ford Tractor Ferguson System Wheel Less Implements Authorized Service Double Sided Porcelain Sign
1835
Ford Tractor Ferguson System Wheel Less Implements Authorized Service Double Sided Porcelain Sign
Sold
$5,500
Esso Standard 5' Die Cut Double Sided Porcelain ID Logo Sign w/ Frame
Esso Standard 5' Die Cut Double Sided Porcelain ID Logo Sign w/ Frame
1836
Esso Standard 5' Die Cut Double Sided Porcelain ID Logo Sign w/ Frame
Sold
$6,000
Elk Gasoline Motor Oil "Made in West Virginia" 48" Single Sided Tin Sign w/ Logo
Elk Gasoline Motor Oil "Made in West Virginia" 48" Single Sided Tin Sign w/ Logo
1837
Elk Gasoline Motor Oil "Made in West Virginia" 48" Single Sided Tin Sign w/ Logo
Sold
$12,000
Derby Gasoline 6' Double Sided Porcelain Service Station ID Sign
Derby Gasoline 6' Double Sided Porcelain Service Station ID Sign
1838
Derby Gasoline 6' Double Sided Porcelain Service Station ID Sign
Sold
$10,000
Rare Crosley Sales and Service 42" Double Sided Porcelain Sign
Rare Crosley Sales and Service 42" Double Sided Porcelain Sign
1839
Rare Crosley Sales and Service 42" Double Sided Porcelain Sign
Sold
$5,500
Cities Service "Once Always" 48" Double Sided Porcelain Logo Sign w/ Ring
Cities Service "Once Always" 48" Double Sided Porcelain Logo Sign w/ Ring
1840
Cities Service "Once Always" 48" Double Sided Porcelain Logo Sign w/ Ring
Sold
$4,400
Outstanding Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign
Outstanding Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign
1841
Outstanding Chrysler Plymouth Approved Service 42" Die Cut Double Sided Porcelain Sign
Sold
$6,500
Chevrolet OK Used Cars & Trucks 5' Single Sided Tin Sign w/ Logo
Chevrolet OK Used Cars & Trucks 5' Single Sided Tin Sign w/ Logo
1842
Chevrolet OK Used Cars & Trucks 5' Single Sided Tin Sign w/ Logo
Sold
$4,200
Case Farm Machinery 6' Emb. Single Sided Tin Sign w/ Abe Logo
Case Farm Machinery 6' Emb. Single Sided Tin Sign w/ Abe Logo
1843
Case Farm Machinery 6' Emb. Single Sided Tin Sign w/ Abe Logo
Sold
$4,200
Cadillac Authorized Service 42" Double Sided Porcelain Crest Logo Sign
Cadillac Authorized Service 42" Double Sided Porcelain Crest Logo Sign
1844
Cadillac Authorized Service 42" Double Sided Porcelain Crest Logo Sign
Sold
$5,500
Atlantic Ale-Beer "Full of Good Cheer" Single Sided Porcelain Convex Sign
Atlantic Ale-Beer "Full of Good Cheer" Single Sided Porcelain Convex Sign
1845
Atlantic Ale-Beer "Full of Good Cheer" Single Sided Porcelain Convex Sign
Sold
$8,500
Atlantic Ethyl Gasoline 30" Double Sided Porcelain Logo Sign w/ Ring
Atlantic Ethyl Gasoline 30" Double Sided Porcelain Logo Sign w/ Ring
1846
Atlantic Ethyl Gasoline 30" Double Sided Porcelain Logo Sign w/ Ring
Sold
$12,000
Superb Amoco Gasoline 6' Double Sided Porcelain ID Sign w/ Ring
Superb Amoco Gasoline 6' Double Sided Porcelain ID Sign w/ Ring
1847
Superb Amoco Gasoline 6' Double Sided Porcelain ID Sign w/ Ring
Sold
$4,600
Amazing All Penn Gasoline Motor Oil Single Sided Porcelain Sign w/ Pennsylvania Seal
Amazing All Penn Gasoline Motor Oil Single Sided Porcelain Sign w/ Pennsylvania Seal
1848
Amazing All Penn Gasoline Motor Oil Single Sided Porcelain Sign w/ Pennsylvania Seal
Sold
$37,500
Scarce Valentine's Valspar Varnish 6' Single Sided Porcelain Thermometer Sign
Scarce Valentine's Valspar Varnish 6' Single Sided Porcelain Thermometer Sign
1849
Scarce Valentine's Valspar Varnish 6' Single Sided Porcelain Thermometer Sign
Sold
$4,200
Farm Bureau Supplies Services 60" Single Sided Porcelain Logo Sign
Farm Bureau Supplies Services 60" Single Sided Porcelain Logo Sign
1850
Farm Bureau Supplies Services 60" Single Sided Porcelain Logo Sign
Sold
$3,600
Texaco Gasoline 13.5" Single Gas Pump Globe Lens
Texaco Gasoline 13.5" Single Gas Pump Globe Lens
1851
Texaco Gasoline 13.5" Single Gas Pump Globe Lens
Sold
$400
Super Gloco Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Super Gloco Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
1852
Super Gloco Ethyl Gasoline Single Sided Porcelain Pump Plate Sign
Sold
$1,900
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